# Bluewhite: agricultural robotics company

Canonical ID: `81f4d1c9-c65e-4ef8-8af2-b703b1b4f9b0`

## Key facts

- **HQ:** Tel Aviv, Israel (US office: Fresno, California)
- **Founded:** 2017
- **Founders:** [Ben Alfi](/people/ben-alfi.md) (CEO), [Yair Shahar](/people/yair-shahar.md) (COO), [Aviram Shmueli](/people/aviram-shmueli.md)
- **Funding:** [$39M Series C (Jan 2024)](/investors.md) ([see investors](/investors.md))
- **Investors:** [Insight Partners](/investors/insight-partners.md) (lead), Alumni Ventures, LIP Ventures, [Entrée Capital](/investors/entree-capital.md), Jesselson, [Peregrine Ventures](/investors/peregrine-ventures.md) ([see investors](/investors.md))
- **Coverage:** 50,000+ autonomous hours, 150,000+ acres in CA & WA
- **Model:** Robots-as-a-service (RaaS) retrofit — Pathfinder kit + Compass SaaS
- **Acquired:** Acquired by Elbit Systems (via subsidiary FUSE) in 2026
- **Partnership:** CNH Industrial / New Holland — autonomous retrofit kits at dealerships since June 2025

- **Slug:** bluewhite
- **Founded:** 2017
- **HQ:** Tel Aviv, Israel
- **Category:** [Agricultural robots](/agriculture)

## Models

- [Bluewhite Autonomous Tractor System](/models/bluewhite-autonomous-tractor-system.md) (agriculture) (id: `1b5801ce-b297-4ec2-bfee-99b283ef0469`)

## Current leadership (5)

- [Ben Alfi](/people/ben-alfi.md) Co-founder & CEO (SEC-verified)
- [Ben Alfi](/people/ben-alfi.md) Co-founder & CEO (SEC-verified)
- [Yair Shahar](/people/yair-shahar.md) Co-founder & COO (SEC-verified)
- [Yair Shahar](/people/yair-shahar.md) COO (SEC-verified)
- [Aviram Shmueli](/people/aviram-shmueli.md) Co-founder (SEC-verified)

## Founders (3)

- [Ben Alfi](/people/ben-alfi.md) (cofounder)
- [Yair Shahar](/people/yair-shahar.md) (cofounder)
- [Aviram Shmueli](/people/aviram-shmueli.md) (cofounder)

## Partnerships (1)

- [Bluewhite x New Holland (CNH Industrial)](/partnerships/bluewhite-new-holland-cnh.md) _distribution_

## Supplies to

_No verified supply relationships on file. Supply-chain coverage is being added across the registry; check back as the seed populates this company's outbound edges._

_Outbound supply edges. Each appears when verified with at least two strong sources. Sources are append-only; corrections add new sources rather than rewrite history._

## Common questions

### What is Bluewhite?

[Bluewhite](/companies/bluewhite) is an Israeli agricultural robotics company offering autonomous retrofit kits that convert any tractor make into a fully autonomous platform. Founded in 2017 in Tel Aviv, its Pathfinder hardware kit and Compass cloud software enable growers to operate fleets autonomously in orchards, vineyards, and specialty crops. Bluewhite has accumulated 50,000+ autonomous hours across 150,000+ acres and partnered with [CNH Industrial](https://www.cnhindustrial.com)'s New Holland brand to distribute kits through dealerships. The company was acquired by Israeli defense technology group Elbit Systems through its subsidiary FUSE in 2026.

### What does Bluewhite make?

Bluewhite has 1 robot model on the DEPLOY registry: Bluewhite Autonomous Tractor System (Bluewhite builds both physical robots and the AI that runs them).

### Is Bluewhite publicly traded?

Bluewhite is not independently listed on public markets; it is part of Elbit Systems (via subsidiary FUSE on the DEPLOY registry.

### How can I invest in Bluewhite?

Bluewhite has no separately traded stock; it is owned by Elbit Systems (via subsidiary FUSE (the parent is the entity that trades, where it is public).

### Where is Bluewhite headquartered?

Bluewhite is headquartered in Tel Aviv, Israel.

### Who owns Bluewhite?

Bluewhite is owned by Elbit Systems (via subsidiary FUSE, per the DEPLOY registry.

### Where does Bluewhite operate robots?

Bluewhite is a robot manufacturer and does not directly operate deployments on the DEPLOY registry. Its products are deployed by customer operators; see the company page for the verified deployment record.

### Is Bluewhite a top robotics company?

On DEPLOY's intelligence score, which blends verified deployments, funding, hiring, media, safety, and IP signals, Bluewhite ranks in roughly the top 61% of companies tracked by the registry.

### When was Bluewhite founded?

Bluewhite was founded in 2017.


## The verified answers

- [Which companies have the most robots deployed](/which-companies-have-the-most-robots-deployed.md)
- [Which operators run the most robots](/which-operators-run-the-most-robots.md)
- [Which robot operators cover the most countries](/which-robot-operators-cover-the-most-countries.md)

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