# Holiday Robotics: robotics company

Canonical ID: `a23576f4-c9ed-4ea2-9874-9ce378f305de`

## Key facts

- **CEO:** Song Ki-young (founder)
- **CFO:** Choi Yeon-Soo
- **Seed round:** KRW 17.5B (~$12.5M), August 2024, led by Stonebridge Ventures
- **Prior exit:** CEO Song Ki-young founded SuaLab (AI visual inspection), sold to Cognex for ~$200M in 2019
- **Software architecture:** Vision-Language-Skill (VLS) framework — whitebox approach using pre-verified control skills
- **Manufacturing plant:** Seongsu-dong, Seoul; plans for additional plant in Gyeonggi Province
- **Series A valuation:** Post-money ~KRW 950B (~$688M), near-unicorn
- **Production target:** 100 units in 2026, 1,000 in 2027, 10,000+/year eventual
- **Target price:** ~KRW 100M (~$67,000) per robot
- **Hero image candidate:** https://img.youtube.com/vi/iUNat-40BeM/maxresdefault.jpg (source: official YouTube thumbnail — Introducing FRIDAY)

- **Slug:** holiday-robotics
- **Status:** private
- **Founded:** 2024
- **HQ:** Seoul, South Korea
- **Funding total (USD):** 115500000

## Models

- [FRIDAY](/models/friday.md) (humanoid) (id: `7c4e379b-4ae2-4d17-8f8e-4b3913d6f290`)

## Current leadership (2)

- [Song Ki-young](/people/song-ki-young.md) CEO & Co-founder (SEC-verified)
- [Choi Yeon-Soo](/people/choi-yeon-soo.md) CFO (SEC-verified)

## Founders (1)

- [Song Ki-young](/people/song-ki-young.md) (sole)

## Supplies to

_No verified supply relationships on file. Supply-chain coverage is being added across the registry; check back as the seed populates this company's outbound edges._

_Outbound supply edges. Each appears when verified with at least two strong sources. Sources are append-only; corrections add new sources rather than rewrite history._

## Common questions

### What is Holiday Robotics?

Seoul-based humanoid robotics startup developing [FRIDAY](/models/friday), a wheeled humanoid robot built for industrial manufacturing and logistics. Founded in 2024 by serial entrepreneur Song Ki-young (ex-SuaLab, acquired by [Cognex](https://www.cognex.com)), the company takes a manipulation-first approach with 40 of FRIDAY's 64 degrees of freedom dedicated to dexterous hands. Raised ~$103M Series A in July 2026 — the largest Series A in South Korean history.

### What does Holiday Robotics make?

Holiday Robotics has 1 robot model on the DEPLOY registry: FRIDAY (Holiday Robotics builds physical robots).

### Is Holiday Robotics publicly traded?

No. Holiday Robotics is privately held and not publicly traded, per the DEPLOY registry.

### How can I invest in Holiday Robotics?

Holiday Robotics is a private company; its shares are not available on public markets, so retail investors cannot buy the stock today. It has raised $116M in disclosed funding.

### Where is Holiday Robotics headquartered?

Holiday Robotics is headquartered in Seoul, South Korea.

### How much funding has Holiday Robotics raised?

Holiday Robotics has raised approximately $116M in disclosed funding on record in the DEPLOY registry.

### Who owns Holiday Robotics?

Holiday Robotics is privately held and venture-backed ($116M raised); ownership sits with its founders and private investors.

### Where does Holiday Robotics operate robots?

Holiday Robotics is a robot manufacturer and does not directly operate deployments on the DEPLOY registry. Its products are deployed by customer operators; see the company page for the verified deployment record.


## Sources (3)

1. https://www.rockingrobots.com/holiday-robotics-raises-103-million-to-move-humanoid-into-industrial-production/
2. https://interestingengineering.com/videos/korean-startup-holiday-robotics-just-raised-the-biggest-series-a-in-the-countrys-history
3. https://holiday-robotics.com/

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