# TerraFirma: robotics company

Canonical ID: `2187bca5-206f-4833-b341-f887e3fb70dc`

## Key facts

- **CEO:** Noah Schochet (ex-SpaceX Starlink/Starship)
- **CTO:** Noah McGuinness (ex-SpaceX Starshield)
- **Founders:** Noah Schochet and Noah McGuinness — Princeton engineering classmates, met on first day of class
- **Funding:** $115M total ($100M Series A led by Kleiner Perkins, July 2026)
- **Employees:** Plans to hire 300 employees over next year (company-reported)
- **Product:** Full-stack platform: AI pre-construction software + remote command center + retrofitted semi-autonomous heavy equipment (excavators, dozers, loaders, rollers, skid steers)
- **Operator interface:** Xbox controllers for remote operation of heavy equipment
- **Deployments:** Commercial projects: Starbucks (North Austin), sports arena (Spicewood TX), power substation (New Braunfels TX); also US government international infrastructure projects
- **Financial stage:** Growth — Series A funded, expanding engineering and manufacturing teams
- **Engineering pedigree:** ~50% of engineering team previously worked at SpaceX, Tesla, or the Boring Company
- **Hero image candidate:** https://mms.businesswire.com/media/20260714397606/en/2851045/5/TF_PRImage_02_(1).jpg (source: BusinessWire press kit)

- **Slug:** terrafirma
- **Status:** private
- **Founded:** 2024
- **HQ:** Austin, Texas, USA

## Models

- [TerraFirma Semi-Autonomous Construction Equipment](/models/terrafirma-semi-autonomous-equipment.md) (other) (id: `ba168197-ac5f-41f5-87e7-142717ed8ab4`)

## Current leadership (2)

- [Noah Schochet](/people/noah-schochet-terrafirma.md) CEO & Co-Founder
- [Noah McGuinness](/people/noah-mcguinness-terrafirma.md) CTO & Co-Founder

## Founders (2)

- [Noah Schochet](/people/noah-schochet-terrafirma.md) _no longer at company_
- [Noah McGuinness](/people/noah-mcguinness-terrafirma.md) _no longer at company_

## Supplies to

_No verified supply relationships on file. Supply-chain coverage is being added across the registry; check back as the seed populates this company's outbound edges._

_Outbound supply edges. Each appears when verified with at least two strong sources. Sources are append-only; corrections add new sources rather than rewrite history._

## Common questions

### What is TerraFirma?

Tech-enabled, vertically integrated construction company building the robotic infrastructure stack for modern construction. Founded in 2024 by former [SpaceX](https://spacex.com) engineers, TerraFirma combines AI-enabled pre-construction software, a remote command-and-control center, and retrofitted semi-autonomous heavy machinery — excavators, dozers, loaders, rollers, and skid steers — operated via Xbox-style controllers from a central mission control. The company operates its own robotics in the field rather than selling hardware, giving direct feedback loops from commercial projects. Its long-term vision extends to lunar and Martian construction.

### What does TerraFirma make?

TerraFirma has 1 robot model on the DEPLOY registry: TerraFirma Semi-Autonomous Construction Equipment (TerraFirma builds both physical robots and the AI that runs them).

### Is TerraFirma publicly traded?

No. TerraFirma is privately held and not publicly traded, per the DEPLOY registry.

### Who competes with TerraFirma?

On the DEPLOY registry, peer companies to TerraFirma building in the same form factors include DJI, Boston Dynamics, Robotphoenix, Lightwheel.

### Where is TerraFirma headquartered?

TerraFirma is headquartered in Austin, Texas, USA.

### Where does TerraFirma operate robots?

TerraFirma is a robot manufacturer and does not directly operate deployments on the DEPLOY registry. Its products are deployed by customer operators; see the company page for the verified deployment record.

### When was TerraFirma founded?

TerraFirma was founded in 2024.


## Sources (3)

1. **SpaceX alumni building remote-controlled construction equipment land $115 million fund round** · https://www.cnbc.com/2026/07/14/terrafirma-construction-tech-spacex.html
2. **TerraFirma Raises $115M to Accelerate Construction on Earth and Beyond** · https://www.businesswire.com/news/home/20260714397606/en/TerraFirma-Raises-%24115M-to-Accelerate-Construction-on-Earth-and-Beyond
3. **TerraFirma — Homepage** · https://terrafirma.inc/

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