# Tonal: company

Canonical ID: `90a10a2c-62e3-4f6a-8ce8-e407fcca67bd`

## Key facts

- **Founded:** 2015, San Francisco, California
- **Founder:** Aly Orady (CEO, ex-Samsung/HP engineer)
- **Product:** Tonal - wall-mounted AI strength training system with electromagnetic digital weights; adaptive resistance up to 200 lbs
- **Funding:** Series A $12M; B $45M; C $110M; D $250M; total ~$417M+
- **Valuation:** $1.6B (2021, unicorn); reduced in 2023 restructuring
- **Customers:** Consumer home fitness; professional athlete training; celebrity endorsements
- **Strategic:** Nike partnership; commercial real estate installations; retail showroom expansion
- **Patents:** Digital weight technology, electromagnetic resistance, form feedback AI

- **Slug:** tonal

## Models

- [Tonal 2](/models/tonal-2.md) (service) (id: `e24c85e5-f550-428c-93e7-9f23d74c10de`)

## Current leadership (1)

- [Aly Orady](/people/aly-oreda.md) ceo (secondary-verified)

## Supplies to

_No verified supply relationships on file. Supply-chain coverage is being added across the registry; check back as the seed populates this company's outbound edges._

_Outbound supply edges. Each appears when verified with at least two strong sources. Sources are append-only; corrections add new sources rather than rewrite history._

## Sources (2)

1. https://www.tonal.com/
2. https://www.businesswire.com/news/home/20240910375192/en/

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