# Rookie at Seongnam, South Korea: deployment

Canonical ID: `8b7b96f5-4155-4c79-a53f-df780a47e276`

100+ Rookie service robots deployed across Naver's 1784 headquarters in Seongnam, ferrying packages, lunches, and coffee to 5,000 employees.

**Trust tier:** Unverified

_Last updated: 2026-07-03_

- **Slug:** rookie-seongnam-south-korea
- **Status:** operational
- **Model:** [Rookie](/models/rookie.md) (id: `242b11ca-4388-41d9-b453-4ade26efdd5a`)
- **Company:** [Naver Labs](/companies/naver-labs.md) (id: `2dd0e06c-92c0-461f-a6d0-d8cc4de64e80`)
- **Location:** [Seongnam, South Korea](/locations/seongnam-south-korea.md) (id: `3aebc4ed-b388-417d-8d05-840215f22790`)
- **Operator:** [Naver Labs](/companies/naver-labs.md) (id: `2dd0e06c-92c0-461f-a6d0-d8cc4de64e80`)
- **First seen:** 2022-04-01T00:00:00.000Z

## Verification log (0, append-only)

_No verifications recorded._

## Sources (1)

1. **This futuristic office was designed for 5,000 people and 100 robot coworkers** · https://www.fastcompany.com/90754724/this-futuristic-office-was-designed-for-5000-people-and-100-robot-coworkers · 2022-04-01

## Common questions

### What is the Rookie deployment at Seongnam, South Korea?

Rookie, built by Naver Labs, is recorded as a deployment at Seongnam, South Korea on the DEPLOY registry. Naver Labs operates the deployment directly.

### Who operates Rookie at Seongnam, South Korea?

Naver Labs, the manufacturer of Rookie, operates this deployment directly. This is a maker-deploys-its-own-product arrangement rather than a customer pilot.

### When did the Rookie deployment at Seongnam, South Korea go live?

The deployment is recorded as starting April 1, 2022 on the DEPLOY registry. Earlier activity may exist but is not yet sourced.

### Have there been incidents at the Rookie deployment at Seongnam, South Korea?

No active incidents affecting this deployment are recorded on the DEPLOY registry. Absence of recorded incidents is not a guarantee no incident occurred; DEPLOY records only sourced incidents and suppresses retracted ones.


_API: GET /v1/robots/8b7b96f5-4155-4c79-a53f-df780a47e276 · feeds: GET /v1/feeds?deploymentId=8b7b96f5-4155-4c79-a53f-df780a47e276 · canonical URL: /deployments/rookie-seongnam-south-korea_