# Tally at United Kingdom: deployment

Canonical ID: `a4ca59e1-f5d7-4cce-8ba2-0dcfffe34d6a`

Morrisons trialled [Simbe Tally](/models/simbe-tally.md) shelf-scanning robots in its Wetherby, Redcar and [Stockton](/locations/stockton-california.md) stores from spring 2025, the first UK retailer to do so, to check shelf displays and legal compliance. The Grocer reported in July 2026 that Morrisons ultimately went for an alternative approach, installing more than 200,000 shelf-edge cameras from Focal Systems; it did not state that the robot trial formally ended.

## Key facts

- **Country:** [United Kingdom](/locations/united-kingdom-3.md)
- **Sector:** Retail (grocery stores)
- **Operator:** Morrisons
- **Sites:** Wetherby, Redcar and [Stockton](/locations/stockton-california.md) stores
- **Scale:** 3 stores
- **Start:** April 2025 (reported by The Grocer)

**Trust tier:** Catalog entry · 2 sources · not yet field-verified

_Last updated: 2026-10-31_

- **Slug:** simbe-tally-morrisons-uk
- **Status:** pilot
- **Model:** [Tally](/models/simbe-tally.md) (id: `4392c1ef-998e-40c4-be6b-d00426ed91da`)
- **Company:** [Simbe Robotics](/companies/simbe-robotics.md) (id: `eab8d0e4-709c-424b-9459-120ed08b017c`)
- **Location:** [United Kingdom](/locations/united-kingdom.md) (id: `84e0a0ff-62f3-4522-b9c6-30c1ed454ad2`)
- **Operator:** [Simbe Robotics](/companies/simbe-robotics.md) (id: `eab8d0e4-709c-424b-9459-120ed08b017c`)
- **First seen:** 2025-05-01T00:00:00.000Z

## Verification log (0, append-only)

_No verifications recorded._

## Sources (2)

1. **Morrisons tests aisle roaming bots to check products** · https://www.retailgazette.co.uk/blog/2025/05/morrisons-robots/ · 2025-05-01
2. **Tesco trials 5ft-tall aisle-roaming robot that spots gaps on shelves** · https://www.thegrocer.co.uk/news/tesco-trials-5ft-tall-aisle-roaming-robot-that-spots-gaps-on-shelves/721255.article · 2026-07-14

## Common questions

### What is the Tally deployment at United Kingdom?

[Tally](/models/simbe-tally.md), built by [Simbe Robotics](/companies/simbe-robotics.md), is recorded as a deployment at [United Kingdom](/locations/united-kingdom.md) on the DEPLOY registry. [Simbe Robotics](/companies/simbe-robotics.md) operates the deployment directly.

### Who operates Tally at United Kingdom?

[Simbe Robotics](/companies/simbe-robotics.md), the manufacturer of [Tally](/models/simbe-tally.md), operates this deployment directly. This is a maker-deploys-its-own-product arrangement rather than a customer pilot.

### When did the Tally deployment at United Kingdom go live?

The deployment is recorded as starting May 1, 2025 on the DEPLOY registry. Earlier activity may exist but is not yet sourced.

### Have there been incidents at the Tally deployment at United Kingdom?

No active incidents affecting this deployment are recorded on the DEPLOY registry. Absence of recorded incidents is not a guarantee no incident occurred; DEPLOY records only sourced incidents and suppresses retracted ones.


_API: GET /v1/robots/a4ca59e1-f5d7-4cce-8ba2-0dcfffe34d6a · feeds: GET /v1/feeds?deploymentId=a4ca59e1-f5d7-4cce-8ba2-0dcfffe34d6a · canonical URL: /deployments/simbe-tally-morrisons-uk_