# Estee Lauder x Google Cloud Generative AI: partnership

Canonical ID: `34141139-d1a1-4c9e-bde3-068d6bb9d37f`

Estee Lauder Companies and Google Cloud expanded their strategic partnership to pioneer generative AI across ELC brand sites for luxury digital experiences. The collaboration explores AI-powered solutions for consumer sentiment analysis R&D insights and high-touch digital beauty experiences.

- **Type:** technology
- **Status:** active
- **Verification posture:** verified

## Parties (2)

- [The Estée Lauder Companies](https://registry.deploy.report/companies/estee-lauder.md) customer
- Google Cloud _(off-registry)_ technology provider

## Sources (1)

1. https://www.prnewswire.com/news-releases/the-estee-lauder-companies-inc-and-google-cloud-partner-to-transform-the-online-consumer-experience-with-generative-ai-301912131.html


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