# Kellanova x Taco Bell (Cheez-It Co-Branding): partnership

Canonical ID: `04a3aa9b-da72-46ff-bb27-fb41f68abf4f`

Kellanova partnered with Taco Bell to create the Big Cheez-It Crunchwrap Supreme and Big Cheez-It Tostada combining the Cheez-It brand with Taco Bell menu items. The partnership is part of Kellanova strategy of co-branded product mashups.

- **Type:** licensing
- **Status:** active
- **Verification posture:** verified

## Parties (2)

- Taco Bell _(off-registry)_ licensee
- [Kellanova](https://registry.deploy.report/companies/kellanova.md) licensor

## Sources (1)

1. https://newsroom.kellanova.com/2024-08-26Kellanova-Creates-New-Snacking-Experiences-through-Partnerships-to-Reach-the-Next-Generation


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