# Harald (Harry) Kroeger: executive, SiMa.ai

Canonical ID: `2f2366af-870a-40b1-bed8-d9aeed1d1efa`

President of Automotive at SiMa.ai (joined Jan 2023). 30+ years in automotive: Member of the Board of Management at Bosch (responsible for $25B Automotive Electronics division including automated driving), 20+ years at Mercedes-Benz in electronics development. Former Tesla and Rivian board member.

- **Nationality:** German
- **Verification posture:** reported

## Current roles (1)

- [SiMa.ai](https://registry.deploy.report/companies/sima-ai.md) President Automotive & Head of Sales (secondary-verified)

## Sources (2)

1. https://sima.ai/our-story/
2. https://sima.ai/press-release/sima-ai-welcomes-industry-leader-harald-kroeger-to-scale-its-business-in-the-automotive-market-seasoned-executive-brings-years-of-experience-working-with-market-leading-companies-including-b/


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