{"id":"0334d79c-2278-4c3f-a513-f133eb9a1db6","name":"Fitbit","slug":"fitbit","description":"Biometric fitness-wearable brand (founded 2007; Google-owned since 2021) of the Charge/Sense/Versa devices with FDA-cleared ECG + AFib detection; now a Google product line (standalone smartwatch hardware deprioritized).","status":"Google-owned (acquired 2021, ~$2.1B)","founded":2007,"hq":"San Francisco, California, USA","fundingTotal":null,"type":"both","reviewStatus":"reviewed","sources":[{"url":"https://www.businesswire.com/news/home/20200914005334/en/","title":"Fitbit ECG app FDA-cleared (Sept 2020; on the Fitbit Sense)","sourceName":"Fitbit (Business Wire)"},{"url":"https://blog.google/products/fitbit/irregular-heart-rhythm-notifications/","title":"Fitbit PPG Irregular Heart Rhythm Notifications FDA-cleared (Apr 11 2022; AFib)","sourceName":"Google (blog)"},{"url":"https://9to5google.com/2025/10/27/fitbit-hardware-2026/","title":"Google confirms new Fitbit hardware for 2026 (trackers, not smartwatches); no Sense 3","sourceName":"9to5Google"}],"keyFacts":[{"label":"Product","value":"Fitbit Charge 6 / Sense 2 / Versa 4; ECG (2020) + PPG AFib (2022) FDA-cleared."},{"label":"Status","value":"Google product line; smartwatch hardware deprioritized but new 2026 trackers confirmed."}],"aliases":["Fitbit Inc","Fitbit by Google"],"collisionRisk":"low","reviewNote":null,"createdAt":"2026-06-03T22:31:16.726Z","updatedAt":"2026-06-03T22:31:16.726Z","jsonLd":{"@context":"https://schema.org","@type":"Organization","@id":"https://registry.deploy.report/companies/fitbit","url":"https://registry.deploy.report/companies/fitbit","name":"Fitbit","alternateName":["Fitbit Inc","Fitbit by Google"],"description":"Biometric fitness-wearable brand (founded 2007; Google-owned since 2021) of the Charge/Sense/Versa devices with FDA-cleared ECG + AFib detection; now a Google product line (standalone smartwatch hardware deprioritized).","identifier":"0334d79c-2278-4c3f-a513-f133eb9a1db6","foundingDate":"2007","address":"San Francisco, California, USA","publisher":{"@id":"https://deploy.report/#organization"}}}