{"id":"159cc655-5870-4ed5-a6a5-921eecd03895","name":"Instacart","slug":"instacart","description":"North American online grocery platform operating as a deployer of physical AI systems in retail and fulfillment. Instacart acquired [Caper AI](/companies/caper-ai) in 2021 for $350M to deploy AI-powered smart shopping carts with computer vision and weight sensors at major grocery retailers including [Kroger](/companies/kroger), Wakefern, Schnucks, and Sobeys. The company also partnered with [Fabric](/companies/fabric) to build robotic micro-fulfillment centers (MFCs) for automated grocery order picking. Instacart went public as Maplebear Inc. (NASDAQ: CART) in September 2023 at $30/share, raising $660M. The company reported $3.74B revenue in 2025 and acquired Caper AI co-founder Lindon Gao's smart cart technology to unify in-store and online commerce.","status":"public","founded":2012,"hq":"San Francisco, CA, USA","hqLat":37.7879363,"hqLng":-122.4075201,"hqGeocodedAt":"2026-08-05T14:34:23.906Z","hqAddress":null,"hqPrecision":null,"website":"instacart.com","fundingTotal":null,"type":"both","roles":["robot_maker","robot_operator"],"reviewStatus":"reviewed","heatIndex":54,"lifecycleState":"active","supersededByCompanyId":null,"sources":[{"url":"https://www.instacart.com/","title":"Instacart","date_accessed":"2026-06-24"}],"keyFacts":[{"label":"CEO","value":"Chris Rogers (since August 2025)"},{"label":"Previous CEO","value":"Fidji Simo (2021-2025, departed to OpenAI)"},{"label":"Founder","value":"Apoorva Mehta (2012, now Executive Chairman)"},{"label":"Stock","value":"NASDAQ: CART (Maplebear Inc.), IPO September 2023 at $30/share, raised $660M"},{"label":"Revenue","value":"$3.742 billion (2025), up 11% YoY"},{"label":"Q1 2026 Revenue","value":"$1.019 billion, up 14% YoY"},{"label":"Employees","value":"~3,000+ (corporate)"},{"label":"Retail partners","value":"600+ national, regional, and local retailers across 55,000+ stores"},{"label":"Acquisition","value":"Caper AI for $350M (October 2021)"},{"label":"Financial stage","value":"Mature — publicly traded, revenue-generating"}],"aliases":["Maplebear"],"collisionRisk":"low","reviewNote":null,"atsProvider":null,"atsSlug":null,"factoryLocations":null,"manufacturingCapacity":null,"orgType":null,"burnSignal":null,"litigationEvents":null,"insurancePostureDisclosed":null,"unitEconomicsDisclosed":null,"tickerSymbol":"CART","stockExchange":"NASDAQ","secCik":"0001579091","revenueUsd":"3742000000","revenueBasis":"reported","revenueAsOf":"2025-12-31T12:00:00.000Z","employeeCount":null,"employeeCountBasis":null,"employeeCountAsOf":null,"marketCapUsd":null,"marketCapAsOf":null,"marketCapSource":null,"createdAt":"2026-06-25T00:29:45.213Z","updatedAt":"2026-08-21T22:26:31.853Z","jsonLd":{"@context":"https://schema.org","@type":"Organization","@id":"https://registry.deploy.report/companies/instacart","url":"https://registry.deploy.report/companies/instacart","name":"Instacart","alternateName":["Maplebear"],"description":"North American online grocery platform operating as a deployer of physical AI systems in retail and fulfillment. Instacart acquired [Caper AI](/companies/caper-ai) in 2021 for $350M to deploy AI-powered smart shopping carts with computer vision and weight sensors at major grocery retailers including [Kroger](/companies/kroger), Wakefern, Schnucks, and Sobeys. The company also partnered with [Fabric](/companies/fabric) to build robotic micro-fulfillment centers (MFCs) for automated grocery order picking. Instacart went public as Maplebear Inc. (NASDAQ: CART) in September 2023 at $30/share, raising $660M. The company reported $3.74B revenue in 2025 and acquired Caper AI co-founder Lindon Gao's smart cart technology to unify in-store and online commerce.","identifier":"159cc655-5870-4ed5-a6a5-921eecd03895","foundingDate":"2012","address":"San Francisco, CA, USA","publisher":{"@id":"https://deploy.report/#organization"}},"framework_metadata":{"framework_schema_version":"0.1.0","verification_status":"verified","maturity_stage":null,"lifecycle_state":null,"architectural_position":{"cohort":null,"sub_cohorts":[]},"within_cohort_verified_vs_claimed_pair":null,"cap_flags":[],"verification_depth":{"sources_count":1,"primary_source_types":[]}}}