{"id":"2187bca5-206f-4833-b341-f887e3fb70dc","name":"TerraFirma","slug":"terrafirma","description":"Tech-enabled, vertically integrated construction company building the robotic infrastructure stack for modern construction. Founded in 2024 by former [SpaceX](https://spacex.com) engineers, TerraFirma combines AI-enabled pre-construction software, a remote command-and-control center, and retrofitted semi-autonomous heavy machinery — excavators, dozers, loaders, rollers, and skid steers — operated via Xbox-style controllers from a central mission control. The company operates its own robotics in the field rather than selling hardware, giving direct feedback loops from commercial projects. Its long-term vision extends to lunar and Martian construction.","status":"private","founded":2024,"hq":"Austin, Texas, USA","fundingTotal":null,"type":"both","reviewStatus":"reviewed","lifecycleState":"active","supersededByCompanyId":null,"sources":[{"url":"https://www.cnbc.com/2026/07/14/terrafirma-construction-tech-spacex.html","label":"SpaceX alumni building remote-controlled construction equipment land $115 million fund round","title":"SpaceX alumni building remote-controlled construction equipment land $115 million fund round","sourceName":"CNBC"},{"url":"https://www.businesswire.com/news/home/20260714397606/en/TerraFirma-Raises-%24115M-to-Accelerate-Construction-on-Earth-and-Beyond","label":"TerraFirma Raises $115M to Accelerate Construction on Earth and Beyond","title":"TerraFirma Raises $115M to Accelerate Construction on Earth and Beyond","sourceName":"BusinessWire"},{"url":"https://terrafirma.inc/","label":"TerraFirma — Homepage","title":"TerraFirma — Homepage","mediaType":"article","sourceName":"TerraFirma (official)"}],"keyFacts":[{"label":"CEO","value":"Noah Schochet (ex-SpaceX Starlink/Starship)"},{"label":"CTO","value":"Noah McGuinness (ex-SpaceX Starshield)"},{"label":"Founders","value":"Noah Schochet and Noah McGuinness — Princeton engineering classmates, met on first day of class"},{"label":"Funding","value":"$115M total ($100M Series A led by Kleiner Perkins, July 2026)"},{"label":"Employees","value":"Plans to hire 300 employees over next year (company-reported)"},{"label":"Product","value":"Full-stack platform: AI pre-construction software + remote command center + retrofitted semi-autonomous heavy equipment (excavators, dozers, loaders, rollers, skid steers)"},{"label":"Operator interface","value":"Xbox controllers for remote operation of heavy equipment"},{"label":"Deployments","value":"Commercial projects: Starbucks (North Austin), sports arena (Spicewood TX), power substation (New Braunfels TX); also US government international infrastructure projects"},{"label":"Financial stage","value":"Growth — Series A funded, expanding engineering and manufacturing teams"},{"label":"Engineering pedigree","value":"~50% of engineering team previously worked at SpaceX, Tesla, or the Boring Company"},{"label":"Hero image candidate","value":"https://mms.businesswire.com/media/20260714397606/en/2851045/5/TF_PRImage_02_(1).jpg (source: BusinessWire press kit)"}],"aliases":["TerraFirma Inc"],"collisionRisk":"low","reviewNote":null,"atsProvider":null,"atsSlug":null,"factoryLocations":null,"manufacturingCapacity":null,"orgType":null,"burnSignal":null,"litigationEvents":null,"insurancePostureDisclosed":null,"unitEconomicsDisclosed":null,"createdAt":"2026-07-14T19:58:29.215Z","updatedAt":"2026-07-14T21:04:25.119Z","jsonLd":{"@context":"https://schema.org","@type":"Organization","@id":"https://registry.deploy.report/companies/terrafirma","url":"https://registry.deploy.report/companies/terrafirma","name":"TerraFirma","alternateName":["TerraFirma Inc"],"description":"Tech-enabled, vertically integrated construction company building the robotic infrastructure stack for modern construction. Founded in 2024 by former [SpaceX](https://spacex.com) engineers, TerraFirma combines AI-enabled pre-construction software, a remote command-and-control center, and retrofitted semi-autonomous heavy machinery — excavators, dozers, loaders, rollers, and skid steers — operated via Xbox-style controllers from a central mission control. The company operates its own robotics in the field rather than selling hardware, giving direct feedback loops from commercial projects. Its long-term vision extends to lunar and Martian construction.","identifier":"2187bca5-206f-4833-b341-f887e3fb70dc","foundingDate":"2024","address":"Austin, Texas, USA","publisher":{"@id":"https://deploy.report/#organization"}},"framework_metadata":{"framework_schema_version":"0.1.0","verification_status":"verified","maturity_stage":null,"lifecycle_state":null,"architectural_position":{"cohort":null,"sub_cohorts":[]},"within_cohort_verified_vs_claimed_pair":null,"cap_flags":[],"verification_depth":{"sources_count":3,"primary_source_types":["primary-company-ir","secondary-established-publication"]}}}