{"id":"22098f52-af91-4aa3-a4dc-168715e1c244","name":"Friend","slug":"friend","description":"Consumer AI startup (founder Avi Schiffmann) making the Friend always-listening AI companion pendant; known for a high-profile NYC subway ad campaign.","status":"private","founded":2024,"hq":"San Francisco, California, USA","fundingTotal":null,"type":"both","reviewStatus":"reviewed","sources":[{"url":"https://friend.com/?page=hardware","title":"Friend official hardware page ($129 one-time; ships US/Canada/EU)","sourceName":"Friend (official)"},{"url":"https://techcrunch.com/2024/07/30/friend-is-an-ai-companion-backed-by-founders-of-solana-perplexity-and-zfellows/","title":"Friend's $99 AI-companion necklace; $2.5M raised at $50M valuation; investor list","sourceName":"TechCrunch"},{"url":"https://en.wikipedia.org/wiki/Friend_(product)","title":"Friend (Avi Schiffmann; $1.8M domain; ~$1M subway ad campaign; mixed-negative reception)","sourceName":"Wikipedia"},{"url":"https://www.tomsguide.com/ai/friend-is-a-dollar99-ai-necklace-that-wants-to-help-you-remake-the-movie-her","title":"Friend: a $99 always-listening AI necklace (companion framing)","sourceName":"Tom's Guide"}],"keyFacts":[{"label":"Product","value":"Friend AI companion pendant ($129); raised ~$2.5M at $50M valuation."}],"aliases":["Friend AI","friend.com"],"collisionRisk":"low","reviewNote":null,"createdAt":"2026-06-03T16:57:27.430Z","updatedAt":"2026-06-03T16:57:27.430Z","jsonLd":{"@context":"https://schema.org","@type":"Organization","@id":"https://registry.deploy.report/companies/friend","url":"https://registry.deploy.report/companies/friend","name":"Friend","alternateName":["Friend AI","friend.com"],"description":"Consumer AI startup (founder Avi Schiffmann) making the Friend always-listening AI companion pendant; known for a high-profile NYC subway ad campaign.","identifier":"22098f52-af91-4aa3-a4dc-168715e1c244","foundingDate":"2024","address":"San Francisco, California, USA","publisher":{"@id":"https://deploy.report/#organization"}}}