{"id":"3e21b76b-5bba-4e95-839e-a12d1e8c974d","name":"BD Rowa","slug":"bd-rowa","description":"BD Rowa is a pharmacy automation company headquartered in Kelberg, Germany, specializing in robotic medication storage and retrieval systems for retail and hospital pharmacies. Founded in 1996, the company has installed over 15,000 systems across 30+ countries, making it one of Europe's leading pharmacy robotics providers. BD Rowa was acquired by CareFusion for approximately 150 million USD in 2011 and is now a business unit of BD (Becton, Dickinson and Company). Its flagship product, the Rowa Vmax, is a high-speed [Modular](/companies/modrobotics) dispensing robot widely deployed across European pharmacies and increasingly in the US.","status":"active","founded":1996,"hq":"Kelberg, Germany","hqLat":50.2865636,"hqLng":6.9182615,"hqGeocodedAt":"2026-08-05T14:21:07.033Z","hqAddress":null,"hqPrecision":null,"website":"rowa.de","fundingTotal":null,"type":"hardware","roles":["robot_maker","robot_operator"],"reviewStatus":"reviewed","heatIndex":52,"lifecycleState":"active","supersededByCompanyId":null,"sources":[{"url":"https://rowa.de/en/products/store-pick/","title":"BD Rowa pharmacy robots","date_accessed":"2026-06-23"}],"keyFacts":[{"label":"Focus","value":"Pharmacy automation"},{"label":"Parent Company","value":"Part of BD / Becton Dickinson"},{"label":"Robot","value":"Rowa Vmax automated medication storage-and-dispensing robot"},{"label":"Customers","value":"Pharmacies and distribution centers"},{"label":"Parent","value":"Becton Dickinson (NYSE: BDX)"},{"label":"Key product","value":"Rowa Vmax robotic pharmacy dispensing system"},{"label":"Industry","value":"Pharmacy automation"},{"label":"US deployment","value":"Henry Ford Health partnership (first US deployment of BD Rowa Vmax, Sep 2025)"},{"label":"Financial stage","value":"Mature (BD subsidiary, NYSE: BDX, $20B+ parent revenue, pharmacy automation growth)"}],"aliases":[],"collisionRisk":"low","reviewNote":null,"atsProvider":null,"atsSlug":null,"factoryLocations":null,"manufacturingCapacity":null,"orgType":null,"burnSignal":null,"litigationEvents":null,"insurancePostureDisclosed":null,"unitEconomicsDisclosed":null,"tickerSymbol":null,"stockExchange":null,"secCik":null,"revenueUsd":null,"revenueBasis":null,"revenueAsOf":null,"employeeCount":300,"employeeCountBasis":null,"employeeCountAsOf":null,"marketCapUsd":null,"marketCapAsOf":null,"marketCapSource":null,"createdAt":"2026-06-24T04:35:21.233Z","updatedAt":"2026-08-21T22:24:49.118Z","jsonLd":{"@context":"https://schema.org","@type":"Organization","@id":"https://registry.deploy.report/companies/bd-rowa","url":"https://registry.deploy.report/companies/bd-rowa","name":"BD Rowa","description":"BD Rowa is a pharmacy automation company headquartered in Kelberg, Germany, specializing in robotic medication storage and retrieval systems for retail and hospital pharmacies. Founded in 1996, the company has installed over 15,000 systems across 30+ countries, making it one of Europe's leading pharmacy robotics providers. BD Rowa was acquired by CareFusion for approximately 150 million USD in 2011 and is now a business unit of BD (Becton, Dickinson and Company). Its flagship product, the Rowa Vmax, is a high-speed [Modular](/companies/modrobotics) dispensing robot widely deployed across European pharmacies and increasingly in the US.","identifier":"3e21b76b-5bba-4e95-839e-a12d1e8c974d","foundingDate":"1996","address":"Kelberg, Germany","publisher":{"@id":"https://deploy.report/#organization"}},"framework_metadata":{"framework_schema_version":"0.1.0","verification_status":"verified","maturity_stage":null,"lifecycle_state":null,"architectural_position":{"cohort":null,"sub_cohorts":[]},"within_cohort_verified_vs_claimed_pair":null,"cap_flags":[],"verification_depth":{"sources_count":1,"primary_source_types":[]}}}