{"id":"65819dc8-80ca-4279-99e8-dac94a3473a6","name":"Blue River Technology","slug":"blue-river-technology","description":"Blue River Technology is an American agricultural robotics company based in Sunnyvale, California, a subsidiary of John Deere. Its [See & Spray](/models/see-and-spray) system uses proprietary camera technology and machine learning to precisely identify and spray weeds in cotton fields, reducing herbicide use by up to 80 percent.","status":"acquired by John Deere (2017)","founded":2011,"hq":"Sunnyvale, CA, USA","fundingTotal":null,"type":"hardware","reviewStatus":"reviewed","sources":[{"url":"https://www.themanufacturer.com/articles/john-deere-acquires-silicon-valley-robotics-firm-for-250m/","title":"John Deere acquires Blue River Technology","date_accessed":"2026-06-23"}],"keyFacts":[{"label":"Focus","value":"Precision agriculture robotics"},{"label":"Robot","value":"See & Spray computer-vision weed control system"},{"label":"Stage","value":"Acquired by John Deere for $305M in 2017"},{"label":"Country","value":"US"},{"label":"Parent company","value":"John Deere (acquired 2017 for $305M)"},{"label":"Product","value":"See & Spray agricultural weed control robot"},{"label":"Capability","value":"Machine learning-based weed identification and targeted spraying"}],"aliases":[],"collisionRisk":"low","reviewNote":null,"atsProvider":null,"atsSlug":null,"createdAt":"2026-06-24T01:51:54.532Z","updatedAt":"2026-07-03T22:57:16.013Z","jsonLd":{"@context":"https://schema.org","@type":"Organization","@id":"https://registry.deploy.report/companies/blue-river-technology","url":"https://registry.deploy.report/companies/blue-river-technology","name":"Blue River Technology","description":"Blue River Technology is an American agricultural robotics company based in Sunnyvale, California, a subsidiary of John Deere. Its [See & Spray](/models/see-and-spray) system uses proprietary camera technology and machine learning to precisely identify and spray weeds in cotton fields, reducing herbicide use by up to 80 percent.","identifier":"65819dc8-80ca-4279-99e8-dac94a3473a6","foundingDate":"2011","address":"Sunnyvale, CA, USA","publisher":{"@id":"https://deploy.report/#organization"}},"framework_metadata":{"framework_schema_version":"0.1.0","verification_status":"verified","maturity_stage":null,"lifecycle_state":null,"architectural_position":{"cohort":null,"sub_cohorts":[]},"within_cohort_verified_vs_claimed_pair":null,"cap_flags":[],"verification_depth":{"sources_count":1,"primary_source_types":[]}}}