{"id":"8b13207b-ea44-42e3-8878-ec5f057b628b","name":"Oura","slug":"oura","description":"Finnish health-wearable company (Oulu; founded 2013) of the Oura Ring smart ring (sleep/readiness/recovery + AI Advisor); general-wellness (uncleared except via partners); $11B valuation.","status":"private ($11B valuation; Series E ~$900M Oct 2025)","founded":2013,"hq":"Oulu, Finland","fundingTotal":null,"type":"both","reviewStatus":"reviewed","sources":[{"url":"https://www.cnbc.com/2025/10/14/oura-smart-ring-11-billion-valuation.html","title":"Oura raises ~$900M Series E at $11B valuation (Oct 2025; Fidelity-led)","sourceName":"CNBC"},{"url":"https://ouraring.com/blog/oura-ring-4/","title":"Oura Ring 4 (Gen 4, late 2024): Smart Sensing, signal pathways 8->18; sleep/readiness/temp; AI Advisor","sourceName":"Oura (official)"},{"url":"https://www.medtechdive.com/news/oura-blood-pressure-fda-study/","title":"Oura pursuing a hypertension feature via a Blood Pressure Profile Study (Dec 2025; investigational)","sourceName":"MedTech Dive"},{"url":"https://sleepreviewmag.com/sleep-diagnostics/consumer-sleep-tracking/oura-ring-4-sleep-accuracy/","title":"Oura Ring sleep-staging validated PSG-comparable (Brigham & Women's study)","sourceName":"Sleep Review"}],"keyFacts":[{"label":"Product","value":"Oura Ring 4 smart ring (sleep/readiness/temp + AI Advisor); general-wellness; purchase + $5.99/mo membership."},{"label":"Counter-case","value":"Pursuing BP via a study BEFORE marketing (disciplined counter-case to Whoop's warning letter)."}],"aliases":["Oura Health","Oura Ring"],"collisionRisk":"low","reviewNote":null,"createdAt":"2026-06-03T22:32:17.515Z","updatedAt":"2026-06-03T22:32:17.515Z","jsonLd":{"@context":"https://schema.org","@type":"Organization","@id":"https://registry.deploy.report/companies/oura","url":"https://registry.deploy.report/companies/oura","name":"Oura","alternateName":["Oura Health","Oura Ring"],"description":"Finnish health-wearable company (Oulu; founded 2013) of the Oura Ring smart ring (sleep/readiness/recovery + AI Advisor); general-wellness (uncleared except via partners); $11B valuation.","identifier":"8b13207b-ea44-42e3-8878-ec5f057b628b","foundingDate":"2013","address":"Oulu, Finland","publisher":{"@id":"https://deploy.report/#organization"}}}