{"id":"90a10a2c-62e3-4f6a-8ce8-e407fcca67bd","name":"Tonal","slug":"tonal","description":"Wall-mounted AI-powered strength training system with electromagnetic resistance up to 250 lbs. Smart View form tracking and adaptive coaching.","status":null,"founded":2015,"hq":"San Francisco, CA, USA","hqLat":37.7879363,"hqLng":-122.4075201,"hqGeocodedAt":"2026-08-05T14:51:59.121Z","hqAddress":null,"hqPrecision":null,"website":"tonal.com","fundingTotal":null,"type":null,"reviewStatus":"reviewed","lifecycleState":"active","supersededByCompanyId":null,"sources":[{"url":"https://www.tonal.com/","title":"Tonal official website","sourceName":"Tonal"},{"url":"https://www.businesswire.com/news/home/20240910375192/en/","title":"Tonal 2 launch announcement","sourceName":"Business Wire"}],"keyFacts":[{"label":"Founded","value":"2015, San Francisco, California"},{"label":"Founder","value":"Aly Orady (CEO, ex-Samsung/HP engineer)"},{"label":"Product","value":"Tonal - wall-mounted AI strength training system with electromagnetic digital weights; adaptive resistance up to 200 lbs"},{"label":"Funding","value":"Series A $12M; B $45M; C $110M; D $250M; total ~$417M+"},{"label":"Valuation","value":"$1.6B (2021, unicorn); reduced in 2023 restructuring"},{"label":"Customers","value":"Consumer home fitness; professional athlete training; celebrity endorsements"},{"label":"Strategic","value":"Nike partnership; commercial real estate installations; retail showroom expansion"},{"label":"Patents","value":"Digital weight technology, electromagnetic resistance, form feedback AI"}],"aliases":[],"collisionRisk":"low","reviewNote":"Reviewed 2026-07-14: source-gated bulk flip (non-empty sources[]). Ben-approved.","atsProvider":null,"atsSlug":null,"factoryLocations":null,"manufacturingCapacity":null,"orgType":null,"burnSignal":null,"litigationEvents":null,"insurancePostureDisclosed":null,"unitEconomicsDisclosed":null,"tickerSymbol":null,"stockExchange":null,"secCik":null,"revenueUsd":null,"revenueBasis":null,"revenueAsOf":null,"employeeCount":null,"employeeCountBasis":null,"employeeCountAsOf":null,"marketCapUsd":null,"marketCapAsOf":null,"marketCapSource":null,"createdAt":"2026-06-07T15:06:13.326Z","updatedAt":"2026-08-05T14:53:39.739Z","jsonLd":{"@context":"https://schema.org","@type":"Organization","@id":"https://registry.deploy.report/companies/tonal","url":"https://registry.deploy.report/companies/tonal","name":"Tonal","description":"Wall-mounted AI-powered strength training system with electromagnetic resistance up to 250 lbs. Smart View form tracking and adaptive coaching.","identifier":"90a10a2c-62e3-4f6a-8ce8-e407fcca67bd","foundingDate":"2015","address":"San Francisco, CA, USA","publisher":{"@id":"https://deploy.report/#organization"}},"framework_metadata":{"framework_schema_version":"0.1.0","verification_status":"verified","maturity_stage":null,"lifecycle_state":null,"architectural_position":{"cohort":null,"sub_cohorts":[]},"within_cohort_verified_vs_claimed_pair":null,"cap_flags":[],"verification_depth":{"sources_count":2,"primary_source_types":[]}}}