{"id":"a23576f4-c9ed-4ea2-9874-9ce378f305de","name":"Holiday Robotics","slug":"holiday-robotics","description":"Seoul-based humanoid robotics startup developing [FRIDAY](/models/friday), a wheeled humanoid robot built for industrial manufacturing and logistics. Founded in 2024 by serial entrepreneur Song Ki-young (ex-SuaLab, acquired by [Cognex](https://www.cognex.com)), the company takes a manipulation-first approach with 40 of FRIDAY's 64 degrees of freedom dedicated to dexterous hands. Raised ~$103M Series A in July 2026 — the largest Series A in South Korean history.","status":"private","founded":2024,"hq":"Seoul, South Korea","fundingTotal":"115500000","type":"hardware","reviewStatus":"reviewed","lifecycleState":"active","supersededByCompanyId":null,"sources":[{"url":"https://www.rockingrobots.com/holiday-robotics-raises-103-million-to-move-humanoid-into-industrial-production/","title":"Holiday Robotics Raises $103 Million to Move Humanoid into Industrial Production","sourceName":"Rocking Robots"},{"url":"https://interestingengineering.com/videos/korean-startup-holiday-robotics-just-raised-the-biggest-series-a-in-the-countrys-history","title":"Korean Startup Holiday Robotics Just Raised the Biggest Series A in the Country's History","sourceName":"Interesting Engineering"},{"url":"https://holiday-robotics.com/","title":"Holiday Robotics — Official Site","sourceName":"Holiday Robotics (official)"}],"keyFacts":[{"label":"CEO","value":"Song Ki-young (founder)"},{"label":"CFO","value":"Choi Yeon-Soo"},{"label":"Seed round","value":"KRW 17.5B (~$12.5M), August 2024, led by Stonebridge Ventures"},{"label":"Prior exit","value":"CEO Song Ki-young founded SuaLab (AI visual inspection), sold to Cognex for ~$200M in 2019"},{"label":"Software architecture","value":"Vision-Language-Skill (VLS) framework — whitebox approach using pre-verified control skills"},{"label":"Manufacturing plant","value":"Seongsu-dong, Seoul; plans for additional plant in Gyeonggi Province"},{"label":"Series A valuation","value":"Post-money ~KRW 950B (~$688M), near-unicorn"},{"label":"Production target","value":"100 units in 2026, 1,000 in 2027, 10,000+/year eventual"},{"label":"Target price","value":"~KRW 100M (~$67,000) per robot"},{"label":"Hero image candidate","value":"https://img.youtube.com/vi/iUNat-40BeM/maxresdefault.jpg (source: official YouTube thumbnail — Introducing FRIDAY)"}],"aliases":["Holiday Robotics","Holiday"],"collisionRisk":"low","reviewNote":null,"atsProvider":null,"atsSlug":null,"factoryLocations":null,"manufacturingCapacity":null,"orgType":null,"burnSignal":null,"litigationEvents":null,"insurancePostureDisclosed":null,"unitEconomicsDisclosed":null,"createdAt":"2026-07-17T15:05:37.838Z","updatedAt":"2026-07-17T17:03:57.549Z","jsonLd":{"@context":"https://schema.org","@type":"Organization","@id":"https://registry.deploy.report/companies/holiday-robotics","url":"https://registry.deploy.report/companies/holiday-robotics","name":"Holiday Robotics","alternateName":["Holiday Robotics","Holiday"],"description":"Seoul-based humanoid robotics startup developing [FRIDAY](/models/friday), a wheeled humanoid robot built for industrial manufacturing and logistics. Founded in 2024 by serial entrepreneur Song Ki-young (ex-SuaLab, acquired by [Cognex](https://www.cognex.com)), the company takes a manipulation-first approach with 40 of FRIDAY's 64 degrees of freedom dedicated to dexterous hands. Raised ~$103M Series A in July 2026 — the largest Series A in South Korean history.","identifier":"a23576f4-c9ed-4ea2-9874-9ce378f305de","foundingDate":"2024","address":"Seoul, South Korea","publisher":{"@id":"https://deploy.report/#organization"}},"framework_metadata":{"framework_schema_version":"0.1.0","verification_status":"verified","maturity_stage":null,"lifecycle_state":null,"architectural_position":{"cohort":null,"sub_cohorts":[]},"within_cohort_verified_vs_claimed_pair":null,"cap_flags":[],"verification_depth":{"sources_count":3,"primary_source_types":["primary-company-ir"]}}}