{"id":"b783af14-72ff-4f92-9b2c-bfee021e0e93","name":"Iron Ox","slug":"iron-ox","description":"US indoor/greenhouse robotic-farming company (San Carlos CA) built around the Grover mobile robot; defunct as a produce company (rebranded to Inevitable Tech ~2023; cessation 2024-06-30).","status":"defunct (pivoted to Inevitable Tech ~Jun 2023; cessation 2024-06-30)","founded":2015,"hq":"San Carlos, California, USA","fundingTotal":null,"type":"both","reviewStatus":"reviewed","lifecycleState":"active","supersededByCompanyId":null,"sources":[{"url":"https://techcrunch.com/2022/11/03/iron-ox-lays-off-50-amounting-to-nearly-half-its-staff/","title":"Iron Ox lays off ~50 (nearly half its staff) to extend runway (Nov 2022)","sourceName":"TechCrunch"},{"url":"https://www.prnewswire.com/news-releases/iron-ox-launches-grover-an-all-new-autonomous-mobile-robot-301413565.html","title":"Iron Ox launches Grover autonomous mobile robot (Nov 2021)","sourceName":"Iron Ox (PR Newswire)"},{"url":"https://www.crosslinkcapital.com/news/iron-ox-raises-53m-in-series-c-funding/","title":"Iron Ox raises $53M Series C (BEV-led; total ~$98M; Sept 2021)","sourceName":"Crosslink Capital"},{"url":"https://www.bluerhinocapital.com/news/its-inevitable","title":"Iron Ox rebrands to Inevitable Tech, pivots to selling agtech propagation systems (2023)","sourceName":"Blue Rhino Capital"}],"keyFacts":[{"label":"Product","value":"Grover autonomous greenhouse module-transport robot + robotic arms; sold produce to CA retail."},{"label":"Wind-down","value":"Defunct as produce co; rebranded Inevitable Tech ~2023; formal cessation 2024-06-30; greenhouse sold off."},{"label":"CEO","value":"Brandon Alexander (Co-Founder)"},{"label":"Total funding","value":"$45M (Series B: $20M led by Pathbreaker Ventures)"},{"label":"Investors","value":"Pathbreaker Ventures, Crosslink Capital, Amplify Partners, ENIAC Ventures, R7 Partners, Y Combinator"},{"label":"Status","value":"SHUT DOWN — company ceased operations. Lockhart, TX greenhouse closed."},{"label":"Financial stage","value":"Wound down — operations ceased"}],"aliases":["Iron Ox Inc","Inevitable Tech"],"collisionRisk":"low","reviewNote":null,"atsProvider":null,"atsSlug":null,"factoryLocations":null,"manufacturingCapacity":null,"orgType":null,"burnSignal":null,"litigationEvents":null,"insurancePostureDisclosed":null,"unitEconomicsDisclosed":null,"createdAt":"2026-06-03T17:58:39.254Z","updatedAt":"2026-07-18T12:56:56.730Z","jsonLd":{"@context":"https://schema.org","@type":"Organization","@id":"https://registry.deploy.report/companies/iron-ox","url":"https://registry.deploy.report/companies/iron-ox","name":"Iron Ox","alternateName":["Iron Ox Inc","Inevitable Tech"],"description":"US indoor/greenhouse robotic-farming company (San Carlos CA) built around the Grover mobile robot; defunct as a produce company (rebranded to Inevitable Tech ~2023; cessation 2024-06-30).","identifier":"b783af14-72ff-4f92-9b2c-bfee021e0e93","foundingDate":"2015","address":"San Carlos, California, USA","publisher":{"@id":"https://deploy.report/#organization"}},"framework_metadata":{"framework_schema_version":"0.1.0","verification_status":"verified","maturity_stage":null,"lifecycle_state":null,"architectural_position":{"cohort":null,"sub_cohorts":[]},"within_cohort_verified_vs_claimed_pair":null,"cap_flags":[],"verification_depth":{"sources_count":4,"primary_source_types":["primary-company-ir","secondary-industry-publication"]}}}