{"id":"dd97b20d-01ca-4e06-889a-8cc48bfeb2e7","name":"Rabbit Inc","slug":"rabbit-inc","description":"Rabbit Inc is a Los Angeles-based consumer AI company developing the R1, a handheld AI-native device powered by a Large Action Model that handles tasks through voice interaction. The $199 device launched at CES 2024 and was later showcased at IFA 2025 with advanced embodied AI capabilities.","status":"private","founded":2022,"hq":"Los Angeles, California, USA","fundingTotal":null,"type":"both","reviewStatus":"reviewed","lifecycleState":"active","supersededByCompanyId":null,"sources":[{"url":"https://en.wikipedia.org/wiki/Rabbit_r1","title":"Rabbit r1 (Jesse Lyu, Teenage Engineering design, CES 2024, $199, LAM pitch; ~5k of ~100k active per Verge)","sourceName":"Wikipedia"},{"url":"https://www.rabbit.tech/newsroom/quarterly-update-2024-q1","title":"Rabbit claims 100,000+ units sold (company self-report)","sourceName":"Rabbit Inc (official)"},{"url":"https://www.rabbit.tech/updates","title":"rabbit r1 changelog: active development into 2026 (rabbitOS 2.1, Apr 2026)","sourceName":"Rabbit Inc (official)"},{"url":"https://www.engadget.com/rabbit-r1-review-a-199-ai-toy-that-fails-at-almost-everything-161043050.html","title":"Rabbit R1 review: a $199 AI toy that fails at almost everything","sourceName":"Engadget"}],"keyFacts":[{"label":"Product","value":"Rabbit R1 AI assistant device ($199)"},{"label":"Founder","value":"Jesse Lyu (CEO)"},{"label":"Design Partner","value":"Teenage Engineering"},{"label":"Company Type","value":"Consumer-AI hardware startup"},{"label":"Funding","value":"$10M Series A (Oct 2023)"},{"label":"Financial stage","value":"Distressed — product launched but faced critical reviews and returns"},{"label":"CES 2024","value":"60,000+ R1 units sold in days following CES 2024 unveiling"},{"label":"R1 price","value":"$199 (one-time purchase, no subscription)"},{"label":"R1 status","value":"Still on sale but struggled — sold 100K units, mass returns, payroll issues reported"}],"aliases":["Rabbit","rabbit inc"],"collisionRisk":"low","reviewNote":null,"atsProvider":null,"atsSlug":null,"factoryLocations":null,"manufacturingCapacity":null,"orgType":null,"burnSignal":null,"litigationEvents":null,"insurancePostureDisclosed":null,"unitEconomicsDisclosed":null,"createdAt":"2026-06-03T16:57:23.777Z","updatedAt":"2026-07-18T14:29:50.449Z","jsonLd":{"@context":"https://schema.org","@type":"Organization","@id":"https://registry.deploy.report/companies/rabbit-inc","url":"https://registry.deploy.report/companies/rabbit-inc","name":"Rabbit Inc","alternateName":["Rabbit","rabbit inc"],"description":"Rabbit Inc is a Los Angeles-based consumer AI company developing the R1, a handheld AI-native device powered by a Large Action Model that handles tasks through voice interaction. The $199 device launched at CES 2024 and was later showcased at IFA 2025 with advanced embodied AI capabilities.","identifier":"dd97b20d-01ca-4e06-889a-8cc48bfeb2e7","foundingDate":"2022","address":"Los Angeles, California, USA","publisher":{"@id":"https://deploy.report/#organization"}},"framework_metadata":{"framework_schema_version":"0.1.0","verification_status":"verified","maturity_stage":null,"lifecycle_state":null,"architectural_position":{"cohort":null,"sub_cohorts":[]},"within_cohort_verified_vs_claimed_pair":null,"cap_flags":[],"verification_depth":{"sources_count":4,"primary_source_types":["knowledge-base","primary-company-ir"]}}}