{"id":"df3db3a4-f255-4eb2-b9a4-5f4e56a09ee7","name":"Whoop","slug":"whoop","description":"American human performance company developing the Whoop wearable fitness tracker with a subscription-based pricing model. The WHOOP 5.0/MG is a 24/7 health and fitness wearable with 14+ day battery life, tracking sleep, strain, and recovery. Pricing: One plan at $199/year and Peak plan at $239/year, with the device included in the membership. Available on WHOOP.com, Amazon, and Best Buy.","status":"private ($10.1B valuation; Series G $575M Mar 2026)","founded":2012,"hq":"Boston, Massachusetts, USA","fundingTotal":null,"type":"both","reviewStatus":"reviewed","lifecycleState":"active","supersededByCompanyId":null,"sources":[{"url":"https://www.fda.gov/inspections-compliance-enforcement-and-criminal-investigations/warning-letters/whoop-inc-709755-07142025","title":"FDA Warning Letter to WHOOP Inc (Jul 14 2025): Blood Pressure Insights marketed without clearance","sourceName":"FDA"},{"url":"https://www.accessdata.fda.gov/scripts/cdrh/cfdocs/cfPMN/pmn.cfm?ID=K243236","title":"Whoop MG ECG FDA 510(k) K243236 (cleared Apr 4 2025; OTC ECG, AFib/sinus/low-HR/high-HR)","sourceName":"FDA (accessdata)"},{"url":"https://www.statnews.com/2026/05/21/whoop-fda-blood-pressure-dispute-unresolved/","title":"Whoop-FDA blood-pressure dispute unresolved (May 2026); BPI remains live; class action","sourceName":"STAT News"},{"url":"https://techcrunch.com/2026/03/31/whoop-raises-575m-series-g-10-billion-valuation/","title":"Whoop raises $575M Series G at $10.1B valuation (Mar 2026)","sourceName":"TechCrunch"}],"keyFacts":[{"label":"CEO","value":"Will Ahmed (Founder & CEO)"},{"label":"HQ","value":"Boston, Massachusetts, USA"},{"label":"Founded","value":"2012"},{"label":"Series G","value":"$575M Series G at $10.1B valuation (March 2026)"},{"label":"Members","value":"2.5 million members globally"},{"label":"Bookings","value":"$1.1B annualized bookings run rate — 103% YoY growth"},{"label":"Cash flow","value":"Cash-flow positive in 2025"},{"label":"IPO plans","value":"CEO planning IPO in next few years"},{"label":"Incidents","value":"None found — audited"},{"label":"Pricing model","value":"Subscription (device included): One $199/year, Peak $239/year"},{"label":"Device","value":"WHOOP 5.0/MG — 14+ day battery, 24/7 activity and sleep tracking"},{"label":"Membership includes","value":"Device + SuperKnit band + Wireless PowerPack + 12 months service"},{"label":"Financial stage","value":"Commercial — subscription model, available on WHOOP.com and Amazon"}],"aliases":["WHOOP Inc","Whoop MG","Whoop 5.0"],"collisionRisk":"low","reviewNote":null,"atsProvider":null,"atsSlug":null,"factoryLocations":null,"manufacturingCapacity":null,"orgType":null,"burnSignal":null,"litigationEvents":null,"insurancePostureDisclosed":null,"unitEconomicsDisclosed":null,"createdAt":"2026-06-03T22:32:02.636Z","updatedAt":"2026-07-18T14:29:48.893Z","jsonLd":{"@context":"https://schema.org","@type":"Organization","@id":"https://registry.deploy.report/companies/whoop","url":"https://registry.deploy.report/companies/whoop","name":"Whoop","alternateName":["WHOOP Inc","Whoop MG","Whoop 5.0"],"description":"American human performance company developing the Whoop wearable fitness tracker with a subscription-based pricing model. The WHOOP 5.0/MG is a 24/7 health and fitness wearable with 14+ day battery life, tracking sleep, strain, and recovery. Pricing: One plan at $199/year and Peak plan at $239/year, with the device included in the membership. Available on WHOOP.com, Amazon, and Best Buy.","identifier":"df3db3a4-f255-4eb2-b9a4-5f4e56a09ee7","foundingDate":"2012","address":"Boston, Massachusetts, USA","publisher":{"@id":"https://deploy.report/#organization"}},"framework_metadata":{"framework_schema_version":"0.1.0","verification_status":"aggregator-drift-detected","maturity_stage":null,"lifecycle_state":null,"architectural_position":{"cohort":null,"sub_cohorts":[]},"within_cohort_verified_vs_claimed_pair":null,"cap_flags":[{"claim":"Whoop's most recent funding round was led by QIA / Mubadala (sovereign wealth)","honest_status":"Whoop Series G lead is Collaborative Fund, not QIA or Mubadala. Sovereign wealth funds are not the documented lead.","common_drift":"Whoop Series G lead is Collaborative Fund, not QIA or Mubadala.","drift_pattern_slug":"whoop-qia-mubadala-funding-attribution-error"}],"verification_depth":{"sources_count":4,"primary_source_types":["primary-fda-database","secondary-industry-publication"]}}}