{"id":"ebeb7c40-40b2-45f5-83ca-cf0b7c7daf7d","name":"10Beauty","slug":"10beauty","description":"Burlington, MA-based company building robotic manicure systems that perform the full manicure workflow using computer vision and robotic automation. Co-founded by Alex Shashou and Justin Effron (who previously founded ALICE hospitality software), 10Beauty raised 8M in total funding from investors including Story Ventures, Shine Capital, and Lerer Hippeau.","status":null,"founded":null,"hq":"Burlington, MA","fundingTotal":null,"type":"hardware","reviewStatus":"reviewed","sources":[{"url":"https://www.businesswire.com/news/home/20260701047896/en/10Beauty-Raises-%2423.5M-Led-by-Story-Ventures-to-Expand-Robotic-Manicures-to-Retail-and-Salons","title":"10Beauty Raises 3.5M Led by Story Ventures to Expand Robotic Manicures to Retail and Salons","sourceName":"Business Wire"}],"keyFacts":[{"label":"Funding","value":"0M+"},{"label":"Co-CEOs","value":"Alex Shashou, Justin Effron"},{"label":"Total funding","value":"8M"},{"label":"Investors","value":"Story Ventures, Shine Capital, Lerer Hippeau"},{"label":"Product","value":"10Beauty Manicure System (robotic manicure)"}],"aliases":[],"collisionRisk":"low","reviewNote":null,"atsProvider":null,"atsSlug":null,"createdAt":"2026-07-02T19:21:50.453Z","updatedAt":"2026-07-02T19:25:07.673Z","jsonLd":{"@context":"https://schema.org","@type":"Organization","@id":"https://registry.deploy.report/companies/10beauty","url":"https://registry.deploy.report/companies/10beauty","name":"10Beauty","description":"Burlington, MA-based company building robotic manicure systems that perform the full manicure workflow using computer vision and robotic automation. Co-founded by Alex Shashou and Justin Effron (who previously founded ALICE hospitality software), 10Beauty raised 8M in total funding from investors including Story Ventures, Shine Capital, and Lerer Hippeau.","identifier":"ebeb7c40-40b2-45f5-83ca-cf0b7c7daf7d","address":"Burlington, MA","publisher":{"@id":"https://deploy.report/#organization"}},"framework_metadata":{"framework_schema_version":"0.1.0","verification_status":"verified","maturity_stage":null,"lifecycle_state":null,"architectural_position":{"cohort":null,"sub_cohorts":[]},"within_cohort_verified_vs_claimed_pair":null,"cap_flags":[],"verification_depth":{"sources_count":1,"primary_source_types":[]}}}