{"id":"e8e6d4b5-8fce-47fb-9ff6-679049728b68","slug":"chery-tianmen-mountain-stunt-2025","kind":"property_damage","headline":"Chery Fengyun X3L SUV crashes through guardrail at Tianmen Mountain during marketing stunt","summary":"On November 12, 2025, a Chery Fengyun X3L SUV being filmed for a promotional video at Tianmen Mountain National Forest Park in Zhangjiajie lost momentum while ascending the famous 999 steps to Heaven's Gate, rolled backward, and crashed into a protective guardrail. The vehicle was stuck on the steps for two hours, and the staircase was closed to visitors for two days. Chery issued a public apology, citing insufficient risk assessment. No personal injuries were reported.","occurredAt":"2025-11-12T00:00:00.000Z","reviewStatus":"reviewed","modelId":"78cf948f-e736-4e2f-bbc0-159baa9ffef3","deploymentId":"8690fd5c-390c-4c7d-a5db-988356557a56","companyId":"6762eacb-3681-4558-8113-36f3529d297a","dataCenterId":null,"aliases":[],"collisionRisk":"none","reviewNote":null,"severity":"moderate","rootCauseCategory":"planning_perception_error","rootCauseDetail":"Safety rope fixing point on the test vehicle unexpectedly detached, causing the rope to wrap around the car's right wheel, blocking engine power and causing the vehicle to slide down the steps.","affectedUnitsCount":null,"affectedUnitsBasis":null,"remediationStatus":"acknowledged","regulatoryAction":"none","regulatoryBody":null,"propertyDamageEstimateUsd":null,"damageEstimateBasis":null,"bodilyInjurySeverity":null,"fatalityCount":null,"lossCostClass":null,"sourceQualityTier":null,"oshaRecordable":null,"oshaCaseNumber":null,"rootCauseDisclosed":null,"publicDisclosureDate":null,"insuranceClaimPublic":null,"formFactor":null,"latitude":null,"longitude":null,"autonomyClass":null,"legalOutcomeClass":"unknown","createdAt":"2026-08-03T03:03:25.960Z","updatedAt":"2026-08-09T05:24:01.599Z","model":{"id":"78cf948f-e736-4e2f-bbc0-159baa9ffef3","companyId":"6762eacb-3681-4558-8113-36f3529d297a","modelName":"AiMOGA (Mornine)","slug":"chery-aimoga-mornine","description":"AiMOGA, commercially branded as Mornine, is a humanoid robot designed by Chery Automobile to work as an intelligent sales consultant in car dealerships. Deployed at a Chery 4S dealership in Kuala Lumpur, Malaysia in 2025, the robot provides multilingual support, guided showroom tours, and customer interaction. Chery planned to deliver 220 units to dealers worldwide, and global cumulative deliveries surpassed 2,000 units by July 2026.","formFactor":"humanoid","industryVertical":null,"environment":null,"maturityStage":"commercial","lifecycleState":"active","supersededByModelId":null,"specs":{},"manufacturerSerial":null,"reviewStatus":"reviewed","sources":[{"url":"https://www.foxnews.com/tech/ai-humanoid-robot-changing-way-you-buy-cars-dealerships","label":"AI humanoid robots now selling cars at dealerships as Chery debuts Mornine","title":"AI humanoid robots now selling cars at dealerships as Chery debuts Mornine","mediaType":"article","sourceName":"Fox News"}],"aliases":[],"collisionRisk":"low","reviewNote":null,"manufacturerTermForTeleop":null,"keyFacts":[{"label":"Form Factor","value":"humanoid"},{"label":"Maturity","value":"commercial"}],"createdAt":"2026-08-03T03:03:06.967Z","updatedAt":"2026-08-09T03:57:34.330Z","unitsInFieldClaimed":null,"unitsInFieldVerified":null,"unitsManufacturedClaimed":null,"unitsManufacturedVerified":null,"unitsAsOf":null,"unitsSource":null,"salesModel":null,"priceUndisclosedSince":null,"autonomyClass":null,"autonomyStatement":null,"autonomyStatementSource":null,"demoForensics":null,"exportControlClass":null,"minCommitment":null,"warrantyTerms":null,"serviceModel":null,"productionRateClaimed":null,"productionRateEvidenced":null,"teleopRatioDisclosed":null,"interventionRateDisclosed":null},"deployment":{"id":"8690fd5c-390c-4c7d-a5db-988356557a56","modelId":"78cf948f-e736-4e2f-bbc0-159baa9ffef3","versionId":null,"locationId":"9a6427fe-0003-48d9-bdca-017b3c1e06e2","operatorId":"6762eacb-3681-4558-8113-36f3529d297a","ownerId":null,"slug":"chery-aimoga-mornine-kuala-lumpur-malaysia","status":"operational","firstSeen":"2025-01-01T00:00:00.000Z","statusChangeReason":null,"contractType":null,"pilotOutcome":null,"endedAt":null,"unitsOnSite":null,"tasksPerformed":["manipulation"],"shiftStructure":null,"hoursPerDay":8,"siteType":"factory","operatorConfirmed":null,"humanSupervisionOnsite":null,"locationPrecisionTier":"verified_coordinates","deploymentScale":"large_100_plus","siteEnvironment":"mixed","operatorType":null,"sourceQualityTier":2,"manufacturerSerial":null,"reviewStatus":"reviewed","sources":[{"url":"https://www.foxnews.com/tech/ai-humanoid-robot-changing-way-you-buy-cars-dealerships","label":"AI humanoid robots now selling cars at dealerships as Chery debuts Mornine","title":"AI humanoid robots now selling cars at dealerships as Chery debuts Mornine","mediaType":"article","sourceName":"Fox News","publishedAt":"2025-01-01"}],"notes":"AiMOGA (Mornine) humanoid robot deployed as intelligent sales consultant at a Chery 4S dealership in Kuala Lumpur. Chery planned to deliver 220 units to dealers worldwide; global cumulative deliveries surpassed 2,000 by July 2026.","keyFacts":[],"reviewNote":null,"exposureHours":null,"deploymentMilesEstimate":null,"exposureBasis":null,"customerSegment":"manufacturing","scaleTier":"mass_100_999","contractValueUsd":null,"contractValueBasis":null,"customerCompanyId":null,"customerExternalName":null,"createdAt":"2026-08-03T03:03:32.239Z","updatedAt":"2026-08-21T14:22:42.775Z"},"company":{"id":"6762eacb-3681-4558-8113-36f3529d297a","name":"Chery Automobile","slug":"chery-auto","description":"Chery Automobile Co., Ltd. is a Chinese automobile manufacturer founded in 1997 and headquartered in Wuhu, Anhui. The fifth-largest automaker in China by sales volume with 2.8 million vehicles sold in 2025, Chery has been the country's leading passenger vehicle exporter since 2003. The company went public on the Hong Kong Stock Exchange (ticker 9973) in September 2025 in the largest automotive IPO globally that year, raising approximately USD 1.2 billion. Beyond vehicles, Chery has deployed its AiMOGA humanoid robots (branded as Mornine) in dealerships worldwide and uses autonomous mobile robots from [Forwardx robotics](/companies/forwardx-robotics) in its manufacturing facilities","status":"active","founded":1997,"hq":"Wuhu, Anhui, China","hqLat":31.1800568,"hqLng":118.2141777,"hqGeocodedAt":"2026-08-05T14:24:19.979Z","hqAddress":null,"hqPrecision":null,"website":"chery.cn","fundingTotal":"1200000000","type":"both","roles":["robot_maker","robot_operator"],"reviewStatus":"reviewed","heatIndex":79,"lifecycleState":"active","supersededByCompanyId":null,"sources":[{"url":"https://www.chery.cn/","title":"Chery","date_accessed":"2026-06-07"}],"keyFacts":[{"label":"Industry","value":"Automotive (EV and autonomous vehicles)"},{"label":"Chairman","value":"Yin Tongyue"},{"label":"CEO","value":"Shaodong Zhu"},{"label":"Stock","value":"HKEX: 9973 (IPO September 2025)"},{"label":"Vehicles sold 2025","value":"2,806,393"},{"label":"Revenue 2024","value":"CNY 480 billion (approximately USD 66B)"},{"label":"Employees","value":"48,000"},{"label":"Market cap","value":"USD 18B (July 2026)"},{"label":"Ownership","value":"Anhui and Wuhu government (36.34%), Luxshare (16.83%), CATL (3.15%), Gotion High Tech (1.66%), employees (18.25%)"},{"label":"Subsidiaries","value":"Omoda, Jaecoo, Exeed, Jetour, iCar, Luxeed, Chery Jaguar Land Rover (50% JV)"},{"label":"Robot deployments","value":"630+ ForwardX AMRs across 3 factories (Super One, Dalian, Kaifeng); 2,000+ AiMOGA humanoid robots delivered globally"},{"label":"Global rank","value":"5th largest automaker in China, 11th largest globally (2024)"}],"aliases":[],"collisionRisk":"low","reviewNote":null,"atsProvider":null,"atsSlug":null,"factoryLocations":null,"manufacturingCapacity":null,"orgType":null,"burnSignal":null,"litigationEvents":null,"insurancePostureDisclosed":null,"unitEconomicsDisclosed":null,"tickerSymbol":"9973","stockExchange":"SEHK","secCik":null,"revenueUsd":null,"revenueBasis":null,"revenueAsOf":null,"employeeCount":null,"employeeCountBasis":null,"employeeCountAsOf":null,"marketCapUsd":null,"marketCapAsOf":null,"marketCapSource":null,"createdAt":"2026-06-08T04:48:59.453Z","updatedAt":"2026-08-21T22:28:51.680Z"},"derived":{"status":"active"},"sources":[{"id":"0875b19d-ff4d-44cb-9222-1e3d18ae6407","incidentId":"e8e6d4b5-8fce-47fb-9ff6-679049728b68","url":"https://www.newsweek.com/chinese-car-attempts-drive-up-heavens-gate-crashes-guardrail-11048391","label":"Newsweek","publishedAt":"2025-11-13T00:00:00.000Z","notes":null,"title":null,"sourceName":"Newsweek","mediaType":"article","videoId":null,"channel":null,"durationSec":null,"timestampSec":null,"createdAt":"2026-08-03T03:03:25.960Z","updatedAt":"2026-08-03T03:03:25.960Z"}],"responses":[],"statusEvents":[{"id":"543af730-9402-4f60-9610-744a2ac6320c","incidentId":"e8e6d4b5-8fce-47fb-9ff6-679049728b68","status":"active","reason":null,"source":"agent:recon","effectiveAt":"2026-08-03T03:03:27.156Z","createdAt":"2026-08-03T03:03:27.156Z"}],"jsonLd":{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://registry.deploy.report/incidents/chery-tianmen-mountain-stunt-2025","url":"https://registry.deploy.report/incidents/chery-tianmen-mountain-stunt-2025","headline":"Chery Fengyun X3L SUV crashes through guardrail at Tianmen Mountain during marketing stunt","description":"On November 12, 2025, a Chery Fengyun X3L SUV being filmed for a promotional video at Tianmen Mountain National Forest Park in Zhangjiajie lost momentum while ascending the famous 999 steps to Heaven's Gate, rolled backward, and crashed into a protective guardrail. The vehicle was stuck on the steps for two hours, and the staircase was closed to visitors for two days. Chery issued a public apology, citing insufficient risk assessment. No personal injuries were reported.","identifier":"e8e6d4b5-8fce-47fb-9ff6-679049728b68","datePublished":"2025-11-12T00:00:00.000Z","articleSection":"property damage","publisher":{"@id":"https://deploy.report/#organization"},"author":{"@id":"https://deploy.report/#organization"}},"framework_metadata":{"framework_schema_version":"0.1.0","verification_status":"verified","maturity_stage":null,"lifecycle_state":null,"architectural_position":{"cohort":null,"sub_cohorts":[]},"within_cohort_verified_vs_claimed_pair":null,"cap_flags":[],"verification_depth":{"sources_count":1,"primary_source_types":[]}}}