{"id":"82591feb-716d-4033-ae7e-611f253022cd","companyId":"df3db3a4-f255-4eb2-b9a4-5f4e56a09ee7","modelName":"Whoop (5.0 / MG)","slug":"whoop-mg","description":"WHOOP 5.0/MG is a 24/7 health and fitness wearable with 14+ day battery life. Pricing is subscription-based: One plan at $199/year and Peak plan at $239/year, with the device included in the membership. Tracks sleep, strain, recovery, and provides personalized coaching.","formFactor":"biometric","industryVertical":null,"environment":null,"maturityStage":"commercial","lifecycleState":"active","supersededByModelId":null,"specs":{"notes":[{"label":"THE verified-vs-claimed exemplar (the ECG-vs-BP split)","value":"ECG IS FDA-cleared: 510(k) K243236, cleared Apr 4 2025 (OTC ECG on Whoop MG; classifies AFib/sinus/low-HR/high-HR; 22+). Blood Pressure Insights is NOT cleared and is the load-bearing marketing-beyond-clearance case: FDA WARNING LETTER to WHOOP Inc dated Jul 14 2025 (CMS #709755) - FDA held that daily systolic/diastolic estimates are 'inherently associated with the diagnosis of' hypertension/hypotension, meeting the device definition + requiring premarket clearance Whoop never obtained ('An erroneously low or high blood pressure reading can have significant consequences')."},{"label":"Status + Whoop's contested defense","value":"Whoop argues BPI is a 'general wellness' feature under the 21st Century Cures Act and REFUSED to remove it; the FDA compliance deadline passed. As of May 21 2026 the dispute is UNRESOLVED (Whoop + FDA in discussions; BPI remains LIVE on the MG); the warning letter now anchors a class-action lawsuit. 'Medical-grade' branding applies defensibly only to the cleared ECG, not to BP."},{"label":"CORRECTION (valuation)","value":"Valuation is $10.1B (Series G $575M, Mar 2026; QIA/Mubadala) - NOT the stale ~$3.6B (that was the Aug 2021 Series F)."},{"label":"Verification posture","value":"Boundary: biometric-primary + AI-augmented (subscription model bundles the device). Clinical posture: MIXED/CONTESTED - ECG has a real 510(k) + study, but the BP warning letter is a public regulatory finding of marketing a diagnostic-grade metric without validation. NOT verified / disputed: BPI accuracy + its 'general wellness' classification (FDA rejects); 'Healthspan/Whoop Age' (proprietary longevity construct, no clinical validation); Strain/Recovery (proprietary, uncleared)."},{"label":"Re-verify 2026-06-03","value":"FDA warning-letter / Blood Pressure Insights (BPI) dispute CONFIRMED-CURRENT: still UNRESOLVED as of late May 2026 (Whoop + FDA in discussions, BPI remains live, no enforcement escalation, no recall). Class action Rowe v. WHOOP No. 3:25-cv-09910 (N.D. Cal., filed Nov 18 2025) still early/unadjudicated. CORRECTION: the $575M Series G (Mar 31 2026, $10.1B valuation) was LED by Collaborative Fund; QIA, Mubadala, Abbott, and Mayo Clinic PARTICIPATED (supersedes the earlier 'QIA/Mubadala led' attribution). Context (reported-only, primary doc not retrieved): an FDA Jan 6 2026 general-wellness guidance update reportedly bears on the BPI 'wellness' argument."}],"specs":"Whoop 5.0 + Whoop MG ('Medical Grade'), both May 8 2025 (replaced 4.0); ~14-day battery. Sensors: PPG optical HR/HRV, skin temp, SpO2, respiratory rate. Analytics: Strain, Recovery, Sleep Coach; MG adds ECG + Blood Pressure Insights + Healthspan/'Whoop Age'. AI 'Whoop Coach' (LLM). Founded 2012, Boston (Will Ahmed). SUBSCRIPTION-ONLY: Whoop One $199/yr, Peak $239/yr, Life $359/yr (MG) - no standalone hardware sale.","battery":"14 days","ip_rating":"IP68","weight_kg":0.027,"formFactor":"biometric (biometric-primary screen-free wrist band; subscription-only; strain/recovery AI)","fda_clearance":{"source":"https://www.whoop.com/us/en/press-releases/","status":"none","details":"No FDA clearance. Respiratory rate, HRV, SpO2 are wellness metrics. WHOOP MG (medical-grade) announced 2024 but FDA submission status unverified as of 2026.","audited_at":"2026-06-07","source_name":"WHOOP","health_claim":"Athletic performance optimization. Wellness-only; no diagnostic or disease-management claims verified.","verification_posture":"verified"}},"manufacturerSerial":null,"reviewStatus":"reviewed","sources":[{"url":"https://www.fda.gov/inspections-compliance-enforcement-and-criminal-investigations/warning-letters/whoop-inc-709755-07142025","title":"FDA Warning Letter to WHOOP Inc (Jul 14 2025): Blood Pressure Insights marketed without clearance","sourceName":"FDA"},{"url":"https://www.accessdata.fda.gov/scripts/cdrh/cfdocs/cfPMN/pmn.cfm?ID=K243236","title":"Whoop MG ECG FDA 510(k) K243236 (cleared Apr 4 2025; OTC ECG, AFib/sinus/low-HR/high-HR)","sourceName":"FDA (accessdata)"},{"url":"https://www.statnews.com/2026/05/21/whoop-fda-blood-pressure-dispute-unresolved/","title":"Whoop-FDA blood-pressure dispute unresolved (May 2026); BPI remains live; class action","sourceName":"STAT News"},{"url":"https://techcrunch.com/2026/03/31/whoop-raises-575m-series-g-10-billion-valuation/","title":"Whoop raises $575M Series G at $10.1B valuation (Mar 2026)","sourceName":"TechCrunch"},{"url":"https://www.statnews.com/2026/05/21/whoop-has-not-resolved-fda-dispute-over-blood-pressure-feature/","title":"Whoop and FDA still in discussions over Blood Pressure feature; dispute unresolved (May 21 2026)","sourceName":"STAT News"},{"url":"https://www.afslaw.com/perspectives/longevity-lens/whoop-there-it-fda-warning-letter-now-anchors-class-action-against","title":"FDA warning letter anchors class action Rowe v. WHOOP No. 3:25-cv-09910 (N.D. Cal., filed Nov 18 2025; early stage)","sourceName":"ArentFox Schiff"},{"url":"https://support.whoop.com/s/article/Unlock-New-with-WHOOP-MG","title":"WHOOP MG","sourceName":"Whoop (official)"}],"aliases":["Whoop MG","Whoop 5.0","Whoop 4.0","Whoop band"],"collisionRisk":"low","reviewNote":null,"manufacturerTermForTeleop":null,"keyFacts":[{"label":"Battery life","value":"~14-day battery"},{"label":"Price","value":"$199/year (One) or $239/year (Peak) — device included with membership"},{"label":"Sensor suite","value":"PPG optical HR/HRV, skin temp, SpO2, respiratory rate; MG adds ECG + Blood Pressure Insights"},{"label":"Form factor","value":"Biometric-primary screen-free wrist band"},{"label":"Valuation","value":"$10.1 billion after $575 million Series G in March 2026"},{"label":"Battery","value":"14+ days"},{"label":"Pricing model","value":"Subscription (device + monthly/yearly service)"},{"label":"Availability","value":"WHOOP.com + Amazon + Best Buy"}],"createdAt":"2026-06-03T22:32:03.412Z","updatedAt":"2026-07-18T14:29:49.677Z","unitsInFieldClaimed":null,"unitsInFieldVerified":null,"unitsManufacturedClaimed":null,"unitsManufacturedVerified":null,"unitsAsOf":null,"unitsSource":null,"salesModel":null,"priceUndisclosedSince":null,"autonomyClass":null,"autonomyStatement":null,"autonomyStatementSource":null,"demoForensics":null,"exportControlClass":null,"minCommitment":null,"warrantyTerms":null,"serviceModel":null,"productionRateClaimed":null,"productionRateEvidenced":null,"teleopRatioDisclosed":null,"interventionRateDisclosed":null,"jsonLd":{"@context":"https://schema.org","@type":"Product","@id":"https://registry.deploy.report/models/whoop-mg","url":"https://registry.deploy.report/models/whoop-mg","name":"Whoop (5.0 / MG)","alternateName":["Whoop MG","Whoop 5.0","Whoop 4.0","Whoop band"],"description":"WHOOP 5.0/MG is a 24/7 health and fitness wearable with 14+ day battery life. Pricing is subscription-based: One plan at $199/year and Peak plan at $239/year, with the device included in the membership. Tracks sleep, strain, recovery, and provides personalized coaching.","identifier":"82591feb-716d-4033-ae7e-611f253022cd","category":"biometric","publisher":{"@id":"https://deploy.report/#organization"}},"framework_metadata":{"framework_schema_version":"0.1.0","verification_status":"verified","maturity_stage":"commercial","lifecycle_state":"active","architectural_position":{"cohort":"biometric","sub_cohorts":[]},"within_cohort_verified_vs_claimed_pair":null,"cap_flags":[],"verification_depth":{"sources_count":7,"primary_source_types":["primary-company-ir","primary-fda-database","secondary-industry-publication"]}}}