{"id":"aa477b8d-94b5-4900-87eb-45c96ab868d9","companyId":"65819dc8-80ca-4279-99e8-dac94a3473a6","modelName":"See & Spray","slug":"blue-river-technology-see-spray","description":"Blue River Technology's See & Spray is a precision agriculture system that uses machine vision to distinguish individual weeds from crops in real time along a spray boom. The system activates herbicide nozzles only over detected weeds, substantially reducing herbicide use compared to broadcast application. Blue River Technology was acquired by John Deere in 2017 for approximately $305 million; the technology is now commercially available as See & Spray Select and See & Spray Ultimate integrated into John Deere sprayers.","formFactor":"agriculture","maturityStage":null,"lifecycleState":"active","supersededByModelId":null,"specs":{"product_variants":"2","herbicide_reduction_pct":"up to 90"},"manufacturerSerial":null,"reviewStatus":"reviewed","sources":[{"url":"https://www.deere.com/en/sprayers/see-spray/","label":"See & Spray | John Deere","title":"See & Spray | John Deere","mediaType":"article"},{"url":"https://www.bluerivertech.com/","label":"Blue River Technology","title":"Blue River Technology","mediaType":"article"}],"aliases":[],"collisionRisk":"low","reviewNote":null,"manufacturerTermForTeleop":null,"keyFacts":[{"label":"Form factor","value":"agriculture"},{"label":"Product variants","value":"2"},{"label":"Herbicide reduction","value":"up to 90%"},{"label":"Acquisition price","value":"approximately $305 million"},{"label":"Acquisition year","value":"2017"}],"createdAt":"2026-06-27T21:36:21.691Z","updatedAt":"2026-06-28T16:50:33.140Z","jsonLd":{"@context":"https://schema.org","@type":"Product","@id":"https://registry.deploy.report/models/blue-river-technology-see-spray","url":"https://registry.deploy.report/models/blue-river-technology-see-spray","name":"See & Spray","description":"Blue River Technology's See & Spray is a precision agriculture system that uses machine vision to distinguish individual weeds from crops in real time along a spray boom. The system activates herbicide nozzles only over detected weeds, substantially reducing herbicide use compared to broadcast application. Blue River Technology was acquired by John Deere in 2017 for approximately $305 million; the technology is now commercially available as See & Spray Select and See & Spray Ultimate integrated into John Deere sprayers.","identifier":"aa477b8d-94b5-4900-87eb-45c96ab868d9","category":"agriculture","publisher":{"@id":"https://deploy.report/#organization"}},"framework_metadata":{"framework_schema_version":"0.1.0","verification_status":"verified","maturity_stage":null,"lifecycle_state":"active","architectural_position":{"cohort":"agriculture","sub_cohorts":[]},"within_cohort_verified_vs_claimed_pair":null,"cap_flags":[],"verification_depth":{"sources_count":2,"primary_source_types":[]}}}