{"id":"34141139-d1a1-4c9e-bde3-068d6bb9d37f","slug":"estee-lauder-x-google-cloud-generative-ai","name":"Estee Lauder x Google Cloud Generative AI","partnershipType":"technology","status":"active","announcedDate":null,"startDate":null,"endDate":null,"summary":"Estee Lauder Companies and Google Cloud expanded their strategic partnership to pioneer generative AI across ELC brand sites for luxury digital experiences. The collaboration explores AI-powered solutions for consumer sentiment analysis R&D insights and high-touch digital beauty experiences.","sources":[{"url":"https://www.prnewswire.com/news-releases/the-estee-lauder-companies-inc-and-google-cloud-partner-to-transform-the-online-consumer-experience-with-generative-ai-301912131.html","title":"The Estee Lauder Companies Inc and Google Cloud Partner to Transform the Online Consumer Experience with Generative AI","sourceName":"PR Newswire"}],"verificationPosture":"verified","reviewStatus":"reviewed","createdAt":"2026-08-22T18:20:33.223Z","updatedAt":"2026-08-22T19:21:48.102Z","parties":[{"id":"9a8cb684-927e-40ac-b268-51d80abc456b","partnershipId":"34141139-d1a1-4c9e-bde3-068d6bb9d37f","companyId":"8fcac04a-01f1-41ab-b81a-a0637660389d","externalName":null,"role":"customer","createdAt":"2026-08-22T18:20:33.615Z","company":{"id":"8fcac04a-01f1-41ab-b81a-a0637660389d","slug":"estee-lauder","name":"The Estée Lauder Companies"}},{"id":"8032f313-3230-4aae-acce-86d52140bb39","partnershipId":"34141139-d1a1-4c9e-bde3-068d6bb9d37f","companyId":null,"externalName":"Google Cloud","role":"technology_provider","createdAt":"2026-08-22T18:20:34.196Z","company":null}]}