{"id":"04a3aa9b-da72-46ff-bb27-fb41f68abf4f","slug":"kellanova-x-taco-bell-cheez-it-co-branding","name":"Kellanova x Taco Bell (Cheez-It Co-Branding)","partnershipType":"licensing","status":"active","announcedDate":null,"startDate":null,"endDate":null,"summary":"Kellanova partnered with Taco Bell to create the Big Cheez-It Crunchwrap Supreme and Big Cheez-It Tostada combining the Cheez-It brand with Taco Bell menu items. The partnership is part of Kellanova strategy of co-branded product mashups.","sources":[{"url":"https://newsroom.kellanova.com/2024-08-26Kellanova-Creates-New-Snacking-Experiences-through-Partnerships-to-Reach-the-Next-Generation","title":"Kellanova Creates New Snacking Experiences through Partnerships to Reach the Next Generation","sourceName":"Kellanova"}],"verificationPosture":"verified","reviewStatus":"reviewed","createdAt":"2026-08-22T18:41:56.471Z","updatedAt":"2026-08-22T19:21:48.102Z","parties":[{"id":"f0a6c117-555f-4b2e-86e2-fa5a5aa58ce8","partnershipId":"04a3aa9b-da72-46ff-bb27-fb41f68abf4f","companyId":null,"externalName":"Taco Bell","role":"licensee","createdAt":"2026-08-22T18:41:57.228Z","company":null},{"id":"c25d8711-e3c3-4b05-8030-4a1bd0052d23","partnershipId":"04a3aa9b-da72-46ff-bb27-fb41f68abf4f","companyId":"e9b65d39-bfa0-4402-8204-c046a7dce4d2","externalName":null,"role":"licensor","createdAt":"2026-08-22T18:41:56.854Z","company":{"id":"e9b65d39-bfa0-4402-8204-c046a7dce4d2","slug":"kellanova","name":"Kellanova"}}]}