{"id":"7079f73c-9862-4339-8d19-52fa12a060ca","slug":"greg-cross","name":"Greg Cross","bioBrief":"Serial tech entrepreneur and co-founder of Soul Machines. Former Chief Business Officer and CEO. Stepped down as CEO in September 2023, resigned from board in June 2024.","priorExits":null,"nationality":"New Zealand","verificationPosture":"reported","aliases":[],"sources":[{"url":"https://www.forbes.com.au/covers/entrepreneurs/soul-machines-rise-of-ai/","title":"Greg Cross role","sourceName":"Forbes Australia"},{"url":"https://www.hitech.org.nz/awards/flying-kiwi/greg-cross/","title":null,"sourceName":"Hi-Tech Awards NZ"},{"url":"https://www.soulmachines.com/about-soul-machines","title":null,"sourceName":"Soul Machines (official)"}],"reviewStatus":"reviewed","createdAt":"2026-08-21T18:55:47.187Z","updatedAt":"2026-08-22T02:32:11.976Z","educations":[],"companyRoles":[{"id":"356f2a4a-54d3-46fe-8b86-1e2ee829a71a","personId":"7079f73c-9862-4339-8d19-52fa12a060ca","companyId":"853fd852-3173-4825-98f6-de82db4024b0","role":"founder","roleTitle":"Co-founder & former CEO","startDate":null,"endDate":null,"currentRole":false,"roleBasis":"verified_sec","createdAt":"2026-08-21T18:55:48.015Z","company":{"slug":"soul-machines","name":"Soul Machines"}}],"boardRoles":[],"investorRoles":[],"foundings":[{"id":"3dd1c65d-faee-4ba1-97a3-bab18631ca0e","personId":"7079f73c-9862-4339-8d19-52fa12a060ca","companyId":"853fd852-3173-4825-98f6-de82db4024b0","foundingDate":null,"cofounderStatus":"cofounder","stillAtCompany":false,"createdAt":"2026-08-22T03:41:24.702Z","company":{"slug":"soul-machines","name":"Soul Machines"}}]}