{"id":"2f2366af-870a-40b1-bed8-d9aeed1d1efa","slug":"harald-kroeger","name":"Harald (Harry) Kroeger","bioBrief":"President of Automotive at SiMa.ai (joined Jan 2023). 30+ years in automotive: Member of the Board of Management at Bosch (responsible for $25B Automotive Electronics division including automated driving), 20+ years at Mercedes-Benz in electronics development. Former Tesla and Rivian board member.","priorExits":null,"nationality":"German","verificationPosture":"reported","aliases":[],"sources":[{"url":"https://sima.ai/our-story/","title":"Harald (Harry) Kroeger role","sourceName":"SiMa.ai (official)"},{"url":"https://sima.ai/press-release/sima-ai-welcomes-industry-leader-harald-kroeger-to-scale-its-business-in-the-automotive-market-seasoned-executive-brings-years-of-experience-working-with-market-leading-companies-including-b/","title":null,"sourceName":"SiMa.ai (press release)"}],"reviewStatus":"reviewed","createdAt":"2026-08-28T11:04:23.663Z","updatedAt":"2026-08-31T02:45:53.690Z","educations":[],"companyRoles":[{"id":"c4af1b2e-256d-4519-87d0-ab417bb67fa9","personId":"2f2366af-870a-40b1-bed8-d9aeed1d1efa","companyId":"308da478-8c2d-41e4-938c-f0c12706a1d9","role":"executive","roleTitle":"President Automotive & Head of Sales","startDate":null,"endDate":null,"currentRole":true,"roleBasis":"verified_secondary","createdAt":"2026-08-28T11:04:24.419Z","company":{"slug":"sima-ai","name":"SiMa.ai"}}],"boardRoles":[],"investorRoles":[],"foundings":[]}