{"id":"a247fd3f-84b9-427a-b37f-8c608eaaa657","slug":"hiromichi-fujimoto","name":"Hiromichi Fujimoto","bioBrief":"Founder and President of [ATOUN](/companies/atoun), a Panasonic in-house venture established in 2003 to develop powered-wear exoskeletons. Conceived the arms support concept prior to founding the company and led development of the [ATOUN MODEL Y](/models/atoun-model-y) hip-assist suit. Previously an executive at [Panasonic Holdings](/companies/panasonic-holdings). ATOUN was dissolved at the end of April 2022.","priorExits":null,"nationality":"Japanese","verificationPosture":"verified","aliases":[],"sources":[{"url":"https://news.panasonic.com/global/topics/5270","title":"ATOUN Begins Trial for Powered Wear with New Arms Support Function","sourceName":"Panasonic Newsroom"},{"url":"https://news.panasonic.com/global/topics/5214","title":"ATOUN Introduces the Powered Wear ATOUN MODEL Y into the Food Recycling Business","sourceName":"Panasonic Newsroom"},{"url":"https://news.panasonic.com/global/topics/5162","title":"Panasonic's Power Assist Suit Enters Joint Development of Construction Technology in Hong Kong","sourceName":"Panasonic Newsroom"},{"url":"https://exoskeletonreport.com/2022/04/notice-of-dissolution-of-atoun-inc/","title":"Notice of Dissolution of ATOUN Inc","sourceName":"Exoskeleton Report"},{"url":"https://www.japan.go.jp/tomodachi/2020/autumn2020/powered_exoskeletons.html","title":"Powered Exoskeletons Lift Society Up","sourceName":"Government of Japan"}],"reviewStatus":"reviewed","createdAt":"2026-08-06T13:04:33.766Z","updatedAt":"2026-08-06T14:49:19.109Z","educations":[],"companyRoles":[{"id":"cea8c755-89b0-4f28-91dc-cac72fe2bc27","personId":"a247fd3f-84b9-427a-b37f-8c608eaaa657","companyId":"ea82db07-5833-4d62-a110-2b6734ba5fb4","role":"founder","roleTitle":"Founder & President","startDate":null,"endDate":"2022-04-30T00:00:00.000Z","currentRole":false,"roleBasis":"verified_secondary","createdAt":"2026-08-06T13:04:34.571Z","company":{"slug":"atoun","name":"ATOUN"}},{"id":"c1fcd2fd-538a-408f-ba07-ddcf6096cf11","personId":"a247fd3f-84b9-427a-b37f-8c608eaaa657","companyId":"0dc79feb-723a-4fa7-8711-4530e0e386c9","role":"founder","roleTitle":"Founder & President, ATOUN (Panasonic in-house venture)","startDate":null,"endDate":null,"currentRole":false,"roleBasis":"verified_secondary","createdAt":"2026-08-06T13:07:13.342Z","company":{"slug":"panasonic-holdings","name":"Panasonic Holdings"}}],"boardRoles":[],"investorRoles":[],"foundings":[{"id":"9ed3be93-3b5f-496e-8291-9ea7a7b61c15","personId":"a247fd3f-84b9-427a-b37f-8c608eaaa657","companyId":"ea82db07-5833-4d62-a110-2b6734ba5fb4","foundingDate":null,"cofounderStatus":null,"stillAtCompany":false,"createdAt":"2026-08-06T14:49:20.270Z","company":{"slug":"atoun","name":"ATOUN"}}]}