{"id":"257dee99-94be-4683-b01d-d86303b4318b","modelId":"b7f9238a-dbc9-4827-80b8-7a98f89f6772","versionId":null,"locationId":"02401c48-723e-4096-af59-c25b1c8bf169","operatorId":null,"ownerId":null,"slug":"autostore-arvato-gutersloh-germany-2026","status":"operational","firstSeen":"2026-07-22T00:00:00.000Z","statusChangeReason":null,"contractType":null,"pilotOutcome":null,"endedAt":null,"unitsOnSite":null,"tasksPerformed":null,"shiftStructure":null,"hoursPerDay":null,"siteType":null,"operatorConfirmed":null,"humanSupervisionOnsite":null,"locationPrecisionTier":null,"deploymentScale":null,"siteEnvironment":null,"operatorType":"customer_deployed","sourceQualityTier":null,"manufacturerSerial":null,"reviewStatus":"unreviewed","sources":[{"url":"https://www.robotics247.com/article/sereact-scales-ai-powered-robotics-deployment-with-arvato-across-three-sites-in-europe-and-u.s","name":"Robotics247","title":"Sereact scales AI-powered robotics deployment with Arvato"}],"notes":"AutoStore system at Arvato Gutersloh site with AI-powered picking","keyFacts":[],"reviewNote":null,"exposureHours":null,"deploymentMilesEstimate":null,"exposureBasis":null,"customerSegment":"logistics","scaleTier":"commercial_10_99","contractValueUsd":null,"contractValueBasis":null,"customerCompanyId":null,"customerExternalName":"Arvato (Bertelsmann)","createdAt":"2026-08-27T18:18:08.884Z","updatedAt":"2026-08-27T18:18:08.884Z","model":{"id":"b7f9238a-dbc9-4827-80b8-7a98f89f6772","companyId":"f3b2807e-89c3-4e40-938f-86af1bcabefa","modelName":"AutoStore System","slug":"autostore-system","description":"AutoStore (Nedre Vats, Norway; Oslo Bors: AUTO) makes a cube-storage automated storage and retrieval system: a dense grid of stacked bins with small robots that drive on top, digging down to retrieve target bins and delivering them to fixed workstation ports. It is recorded at commercial maturity, with more than 1,950 installations across 65-plus countries as of its FY2025 annual report (over 300 in North America, with 21,000+ robots there); it IPO'd on the Oslo Bors in October 2021. For the registry it is filed under form_factor=amr within the warehouse-automation cohort, with an explicit classification note: it is a grid-based AS/RS whose robots are constrained to a fixed grid surface, not a free-roaming AMR like Locus or MiR.","formFactor":"amr","industryVertical":"logistics","environment":"warehouse","maturityStage":"commercial","lifecycleState":"active","supersededByModelId":null,"specs":{"notes":[{"label":"Verified","value":"AutoStore (Nedre Vats, Norway; Oslo Bors: AUTO) is a commercial cube-storage system: a grid of stacked bins with small robots driving on top, digging down to retrieve bins and delivering them to ports. FY2025: 1,950+ installations across 65+ countries (300+ in North America, 21,000+ robots there). IPO Oct 2021."},{"label":"Classification nuance","value":"Recorded form_factor=amr for the warehouse-automation cohort, but it is a grid-based AS/RS (robots constrained to a fixed grid), NOT a free-roaming AMR like Locus/MiR. Flagged so the registry distinguishes grid-bot AS/RS from free-roaming AMRs."}],"formFactor":"amr (grid-based cube storage AS/RS; robots run on top of a fixed bin grid)","classification":"grid-bot automated storage & retrieval (AS/RS), NOT a free-roaming AMR - constrained to a fixed grid surface"},"manufacturerSerial":null,"reviewStatus":"reviewed","sources":[{"url":"https://www.autostoresystem.com/system","title":"AutoStore system (grid of stacked bins + robots on top; cube AS/RS, NOT free-roaming AMR)","sourceName":"AutoStore (official)"},{"url":"https://www.autostoresystem.com/investors-press-releases/autostore-annual-report-2025","title":"AutoStore FY2025 annual report (1,950+ systems / 65+ countries)","sourceName":"AutoStore (IR)"},{"url":"https://www.euronext.com/en/about/media/euronext-press-releases/autostore-lists-oslo-bors","title":"AutoStore lists on Oslo Bors (2021 IPO)","sourceName":"Euronext"},{"url":"https://www.autostoresystem.com/news/autostore-enters-new-growth-phase-in-emea-after-1-100-installs","title":"AutoStore 1,100+ EMEA installs","sourceName":"AutoStore (official)"},{"url":"https://retailtechinnovationhub.com/home/2025/5/19/autostore-hits-300-install-mark-in-north-america-and-hires-mike-dickson-as-president-of-the-americas","title":"AutoStore 300+ North America installs (21,000+ robots)","sourceName":"Retail Tech Innovation Hub"},{"url":"https://www.robotics247.com/article/autostore_launches_pio_makes_cube_storage_available_small_midsize_businesses","title":"AutoStore cube storage product line (Pio for SMBs)","sourceName":"Robotics 24/7"}],"aliases":["AutoStore cube storage","AutoStore grid"],"collisionRisk":"low","reviewNote":null,"manufacturerTermForTeleop":null,"keyFacts":[{"label":"Installations","value":"1,950+ across 65+ countries as of FY2025"},{"label":"North America installations","value":"300+ with 21,000+ robots"},{"label":"Form factor","value":"amr (grid-based cube storage AS/RS; robots run on top of a fixed bin grid)"},{"label":"Classification","value":"grid-bot automated storage & retrieval (AS/RS), NOT a free-roaming AMR"},{"label":"IPO date","value":"October 2021 on Oslo Bors"}],"createdAt":"2026-06-03T17:25:07.763Z","updatedAt":"2026-07-12T04:24:54.136Z","unitsInFieldClaimed":null,"unitsInFieldVerified":null,"unitsManufacturedClaimed":null,"unitsManufacturedVerified":null,"unitsAsOf":null,"unitsSource":null,"salesModel":null,"priceUndisclosedSince":null,"autonomyClass":null,"autonomyStatement":null,"autonomyStatementSource":null,"demoForensics":null,"exportControlClass":null,"minCommitment":null,"warrantyTerms":null,"serviceModel":null,"productionRateClaimed":null,"productionRateEvidenced":null,"teleopRatioDisclosed":null,"interventionRateDisclosed":null,"company":{"id":"f3b2807e-89c3-4e40-938f-86af1bcabefa","name":"AutoStore","slug":"autostore","description":"Norwegian warehouse automation company developing cube-based automated storage and retrieval systems (ASRS). Pioneer in robotized warehouse technology with [Global](/companies/global-ai) distribution across EMEA, North America, APAC.","status":"Oslo Bors: AUTO","founded":1996,"hq":"Nedre Vats, Norway","hqLat":59.4907066,"hqLng":5.7303381,"hqGeocodedAt":"2026-08-23T21:35:20.778Z","hqAddress":null,"hqPrecision":null,"website":"autostoresystem.com","fundingTotal":"2800000000","type":"both","roles":["robot_maker","robot_operator"],"reviewStatus":"reviewed","heatIndex":75,"lifecycleState":"active","supersededByCompanyId":null,"sources":[{"url":"https://www.autostoresystem.com/system","title":"AutoStore system (grid of stacked bins + robots on top; cube AS/RS, NOT free-roaming AMR)","sourceName":"AutoStore (official)"},{"url":"https://www.autostoresystem.com/investors-press-releases/autostore-annual-report-2025","title":"AutoStore FY2025 annual report (1,950+ systems / 65+ countries)","sourceName":"AutoStore (IR)"},{"url":"https://www.euronext.com/en/about/media/euronext-press-releases/autostore-lists-oslo-bors","title":"AutoStore lists on Oslo Bors (2021 IPO)","sourceName":"Euronext"},{"url":"https://www.autostoresystem.com/news/autostore-enters-new-growth-phase-in-emea-after-1-100-installs","title":"AutoStore 1,100+ EMEA installs","sourceName":"AutoStore (official)"}],"keyFacts":[{"label":"CEO","value":"Mats Hovland Vikse (CEO)"},{"label":"HQ","value":"Nedre Vats, Norway"},{"label":"Founded","value":"1996"},{"label":"Revenue","value":"~$538.6M (2025)"},{"label":"Product","value":"Cube-based ASRS — automated storage and retrieval system for warehouse automation"},{"label":"Distribution","value":"Swisslog is leading distributor/integrator of AutoStore systems globally"},{"label":"Incidents","value":"None found — audited"}],"aliases":["AutoStore Holdings","AutoStore System"],"collisionRisk":"low","reviewNote":null,"atsProvider":null,"atsSlug":null,"factoryLocations":null,"manufacturingCapacity":null,"orgType":null,"burnSignal":null,"litigationEvents":null,"insurancePostureDisclosed":null,"unitEconomicsDisclosed":null,"tickerSymbol":null,"stockExchange":null,"secCik":null,"revenueUsd":null,"revenueBasis":null,"revenueAsOf":null,"employeeCount":null,"employeeCountBasis":null,"employeeCountAsOf":null,"marketCapUsd":null,"marketCapAsOf":null,"marketCapSource":null,"createdAt":"2026-06-03T17:25:06.984Z","updatedAt":"2026-08-21T22:17:13.136Z"}},"version":null,"location":{"id":"02401c48-723e-4096-af59-c25b1c8bf169","name":"Gütersloh, Germany","slug":"gutersloh-germany","kind":"city","parentLocationId":null,"region":"North Rhine-Westphalia","lat":51.9069,"lng":8.3788,"reviewStatus":"reviewed","aliases":["Gütersloh","Gutersloh","Arvato Gütersloh","Bertelsmann Gütersloh"],"collisionRisk":"high","reviewNote":"Gütersloh is a city of ~100,000 in North Rhine-Westphalia, Germany, and a major operational hub for [Arvato](https://arvato.com/) (a Bertelsmann supply-chain and e-commerce services division). In July 2026, Stuttgart-based AI-robotics company [Sereact](https://sereact.ai/) announced the expansion of its partnership with Arvato to deploy six AI-powered single-arm robotic systems across three fulfillment sites — one robot in Gütersloh, four in [Dortmund](/locations/dortmund-germany), and one in Memphis, USA — to automate picking from [AutoStore](/companies/autostore) bins into cartons and onto conveyor lines. The Gütersloh robot picks items directly from AutoStore storage bins and places them into cartons or totes, combining goods-to-person storage density with AI-driven manipulation powered by Sereact's Cortex 2.5 software. The deployment represents a live commercial operation at an external customer site, scaling from initial pilots to multi-site production. Sources: https://www.robotics247.com/article/sereact-scales-ai-powered-robotics-deployment-with-arvato-across-three-sites-in-europe-and-u.s ; https://www.linkedin.com/posts/sereact_three-sites-two-continents-one-brain-together-activity-7485611328582225920-NJsa/","createdAt":"2026-08-27T18:18:00.061Z","updatedAt":"2026-08-28T18:38:45.029Z"},"operator":null,"owner":null,"derived":{"trustTier":"unverified","currentPosture":null},"jsonLd":{"@context":"https://schema.org","@type":"Event","@id":"https://registry.deploy.report/deployments/autostore-arvato-gutersloh-germany-2026","url":"https://registry.deploy.report/deployments/autostore-arvato-gutersloh-germany-2026","name":"AutoStore System at Gütersloh, Germany","identifier":"257dee99-94be-4683-b01d-d86303b4318b","startDate":"2026-07-22T00:00:00.000Z","location":{"@type":"Place","@id":"https://registry.deploy.report/locations/gutersloh-germany","name":"Gütersloh, Germany"},"organizer":{"@type":"Organization","@id":"https://registry.deploy.report/companies/autostore","name":"AutoStore"},"about":{"@type":"Product","@id":"https://registry.deploy.report/models/autostore-system","name":"AutoStore System"},"publisher":{"@id":"https://deploy.report/#organization"}},"framework_metadata":{"framework_schema_version":"0.1.0","verification_status":"unreviewed","maturity_stage":"commercial","lifecycle_state":"active","architectural_position":{"cohort":"amr","sub_cohorts":[]},"within_cohort_verified_vs_claimed_pair":null,"cap_flags":[],"verification_depth":{"sources_count":1,"primary_source_types":["secondary-trade-publication"]}}}