{"id":"29386e11-43ac-4ad5-bc47-c74673d41541","modelId":"e9fa1266-5049-4c34-b5c3-24eefb74241d","versionId":null,"locationId":"363e14fa-cccb-4135-8b7d-c9fd4062d85f","operatorId":"1718d23f-35ab-44d0-977d-130f0a940558","ownerId":null,"slug":"softbank-pepper-london-uk","status":"ended","firstSeen":"2016-01-01T00:00:00.000Z","statusChangeReason":null,"contractType":null,"pilotOutcome":null,"endedAt":null,"unitsOnSite":null,"tasksPerformed":null,"shiftStructure":null,"hoursPerDay":null,"siteType":null,"operatorConfirmed":null,"humanSupervisionOnsite":null,"locationPrecisionTier":null,"deploymentScale":null,"siteEnvironment":null,"operatorType":null,"sourceQualityTier":null,"manufacturerSerial":null,"reviewStatus":"reviewed","sources":[{"url":"https://en.wikipedia.org/wiki/Pepper_(robot)","title":"Pepper (robot) - Wikipedia","sourceName":"Wikipedia","publishedAt":"2025-06-02T00:00:00.000Z"}],"notes":"Pepper launched in the UK in 2016, used as a receptionist at offices including Brainlabs in London. Also gave evidence to the UK Parliament Education Committee in October 2018.","keyFacts":[{"label":"Operator","value":"SoftBank Robotics"}],"reviewNote":null,"exposureHours":null,"deploymentMilesEstimate":null,"exposureBasis":null,"customerSegment":null,"scaleTier":null,"contractValueUsd":null,"contractValueBasis":null,"customerCompanyId":null,"customerExternalName":null,"createdAt":"2026-08-04T09:04:07.905Z","updatedAt":"2026-08-09T04:16:53.047Z","model":{"id":"e9fa1266-5049-4c34-b5c3-24eefb74241d","companyId":"1718d23f-35ab-44d0-977d-130f0a940558","modelName":"Pepper","slug":"softbank-pepper","description":"SoftBank Robotics' Pepper is a semi-humanoid social robot (from Aldebaran heritage) designed to read and respond to human emotion and engage people through conversation and a chest-mounted touchscreen, used in retail, hospitality, and research.","formFactor":"humanoid","industryVertical":null,"environment":null,"maturityStage":"production","lifecycleState":"active","supersededByModelId":null,"specs":{"class":"semi-humanoid social robot","interface":"chest touchscreen + speech"},"manufacturerSerial":null,"reviewStatus":"reviewed","sources":[{"url":"https://en.wikipedia.org/wiki/Pepper_(robot)","sourceName":"Wikipedia / SoftBank Robotics"}],"aliases":[],"collisionRisk":"low","reviewNote":null,"manufacturerTermForTeleop":null,"keyFacts":[{"label":"Form factor","value":"humanoid"},{"label":"Class","value":"semi-humanoid social robot"},{"label":"Interface","value":"chest touchscreen + speech"},{"label":"Maker","value":"SoftBank Robotics"}],"createdAt":"2026-06-24T08:01:24.029Z","updatedAt":"2026-08-04T09:02:26.589Z","unitsInFieldClaimed":null,"unitsInFieldVerified":null,"unitsManufacturedClaimed":null,"unitsManufacturedVerified":null,"unitsAsOf":null,"unitsSource":null,"salesModel":null,"priceUndisclosedSince":null,"autonomyClass":null,"autonomyStatement":null,"autonomyStatementSource":null,"demoForensics":null,"exportControlClass":null,"minCommitment":null,"warrantyTerms":null,"serviceModel":null,"productionRateClaimed":null,"productionRateEvidenced":null,"teleopRatioDisclosed":null,"interventionRateDisclosed":null,"company":{"id":"1718d23f-35ab-44d0-977d-130f0a940558","name":"SoftBank Robotics (Pepper)","slug":"pepper-robot","description":"Pepper is a semi-humanoid robot manufactured by Aldebaran Robotics (formerly SoftBank Robotics Europe, now part of United Robotics Group), designed to read emotions and interact with humans in retail, banking, hospitality, and healthcare settings. Unveiled in Tokyo in June 2014 by SoftBank founder Masayoshi Son, Pepper was the first commercial robot marketed as having a heart, with approximately 27,000 units produced before manufacturing was paused in 2020-2021 due to weak demand. Aldebaran Robotics was acquired by SoftBank in 2012 for USD 100 million, rebranded as SoftBank Robotics in 2016, sold to United Robotics Group in 2022, and rebranded back to Aldebaran before entering receivership in 2025.","status":"active","founded":null,"hq":"Paris, France","hqLat":48.8534951,"hqLng":2.3483915,"hqGeocodedAt":"2026-08-05T14:49:03.529Z","hqAddress":null,"hqPrecision":null,"website":null,"fundingTotal":null,"type":"hardware","reviewStatus":"reviewed","lifecycleState":"active","supersededByCompanyId":null,"sources":[{"url":"https://www.softbankrobotics.com/","title":"SoftBank","date_accessed":"2026-06-07"}],"keyFacts":[{"label":"Robot","value":"Humanoid social robots Pepper and NAO for customer service and education."},{"label":"Stage","value":"Production halted in 2020; service continues."},{"label":"Founder","value":"Bruno Maisonnier founded Aldebaran Robotics in 2005."},{"label":"Manufacturer","value":"Aldebaran Robotics (Paris, France); manufactured by Foxconn in China."},{"label":"Parent company","value":"SoftBank Group acquired Aldebaran for USD 100M in 2012; sold to United Robotics Group in 2022."},{"label":"Units produced","value":"Approximately 27,000 Pepper robots manufactured (company-reported)."},{"label":"Launch","value":"Unveiled June 5, 2014 in Tokyo by Masayoshi Son; consumer sales began June 2015."},{"label":"Production halted","value":"Manufacturing paused in 2020-2021 due to weak demand; 165 jobs cut in France."},{"label":"Receivership","value":"Aldebaran entered judicial liquidation (receivership) in February 2025."},{"label":"Price","value":"USD 30,000 outright or USD 2,000 upfront with USD 550/month subscription."},{"label":"Deployments","value":"SoftBank Mobile stores (Japan), HSBC banks, Hamazushi restaurants, Montreal-Trudeau Airport, Pepper PARLOR cafe (Tokyo)."}],"aliases":[],"collisionRisk":"low","reviewNote":null,"atsProvider":null,"atsSlug":null,"factoryLocations":null,"manufacturingCapacity":null,"orgType":null,"burnSignal":null,"litigationEvents":null,"insurancePostureDisclosed":null,"unitEconomicsDisclosed":null,"tickerSymbol":null,"stockExchange":null,"secCik":null,"revenueUsd":null,"revenueBasis":null,"revenueAsOf":null,"employeeCount":null,"employeeCountBasis":null,"employeeCountAsOf":null,"marketCapUsd":null,"marketCapAsOf":null,"marketCapSource":null,"createdAt":"2026-06-08T04:05:26.473Z","updatedAt":"2026-08-05T14:49:03.530Z"}},"version":null,"location":{"id":"363e14fa-cccb-4135-8b7d-c9fd4062d85f","name":"London","slug":"london","kind":"city","parentLocationId":"84e0a0ff-62f3-4522-b9c6-30c1ed454ad2","region":"United Kingdom","lat":51.5074,"lng":-0.1278,"reviewStatus":"reviewed","aliases":["london-uk","London, UK","london-united-kingdom","London, United Kingdom","London, England","Greater London"],"collisionRisk":"moderate","reviewNote":"Verified — referenced by Nomagic/Zalando European fulfillment robot deployment (Zalando corporate press, Mar 19 2026). London is the UK capital and a major logistics/robotics hub. Deployment: nomagic-zalando-european-fulfillment.","createdAt":"2026-06-08T04:06:01.892Z","updatedAt":"2026-08-09T00:38:03.455Z"},"operator":{"id":"1718d23f-35ab-44d0-977d-130f0a940558","name":"SoftBank Robotics (Pepper)","slug":"pepper-robot","description":"Pepper is a semi-humanoid robot manufactured by Aldebaran Robotics (formerly SoftBank Robotics Europe, now part of United Robotics Group), designed to read emotions and interact with humans in retail, banking, hospitality, and healthcare settings. Unveiled in Tokyo in June 2014 by SoftBank founder Masayoshi Son, Pepper was the first commercial robot marketed as having a heart, with approximately 27,000 units produced before manufacturing was paused in 2020-2021 due to weak demand. 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