{"id":"482bd8b7-2def-46e4-9383-c2c3b866dfd7","modelId":"71f36b38-9ec1-42d2-9b89-5ba0aa3c830e","versionId":null,"locationId":"6753d6b9-d63f-41f8-b672-4d80bdb4dd82","operatorId":"a2d812ef-1995-4f49-a947-93c81aade99e","ownerId":null,"slug":"dji-mavic-4-pro-consumer-global","status":"operational","firstSeen":"2024-06-01T00:00:00.000Z","statusChangeReason":null,"contractType":null,"pilotOutcome":null,"endedAt":null,"unitsOnSite":null,"tasksPerformed":["delivery"],"shiftStructure":null,"hoursPerDay":6,"siteType":"airport","operatorConfirmed":false,"humanSupervisionOnsite":null,"locationPrecisionTier":"city_centroid","deploymentScale":"medium_11_100","siteEnvironment":"outdoor","operatorType":"maker_operated","sourceQualityTier":2,"manufacturerSerial":null,"reviewStatus":"reviewed","sources":[{"url":"https://www.dji.com/","title":"DJI","date_accessed":"2026-06-07"},{"url":"https://www.dji.com/mavic-4-pro","title":"DJI Mavic 4 Pro","retrievedAt":"2026-06-27T12:00:00Z"}],"notes":"DJI Mavic 4 Pro consumer drone: aggregate global deployment. Millions of units sold; no site-specific tracking. Honest-absence on individual deployment records.","keyFacts":[{"label":"Operator","value":"DJI"},{"label":"Technology","value":"DJI Mavic 4 Pro"},{"label":"Scale","value":"Millions of units sold"},{"label":"Coverage","value":"Global"},{"label":"Status","value":"No site-specific tracking"}],"reviewNote":null,"exposureHours":null,"deploymentMilesEstimate":null,"exposureBasis":null,"customerSegment":"logistics","scaleTier":"commercial_10_99","contractValueUsd":null,"contractValueBasis":null,"customerCompanyId":null,"customerExternalName":null,"createdAt":"2026-06-07T22:56:57.199Z","updatedAt":"2026-08-21T14:22:04.087Z","model":{"id":"71f36b38-9ec1-42d2-9b89-5ba0aa3c830e","companyId":"a2d812ef-1995-4f49-a947-93c81aade99e","modelName":"DJI Mavic 4 Pro","slug":"dji-mavic-4-pro","description":"DJI's 2025 flagship consumer/prosumer camera drone (Hasselblad triple-camera gimbal, 360-degree rotation, extended range and flight time on OcuSync O4+). Announced May 2025. Not officially sold in the United States at launch due to the US import/regulatory situation; available in Europe and other markets.","formFactor":"aerial","industryVertical":null,"environment":"airspace","maturityStage":"production","lifecycleState":"active","supersededByModelId":null,"specs":{"type":"quadcopter","class":"consumer/prosumer","announced":"2025-05-13","transmission":"OcuSync O4+","usAvailability":"not officially sold in US at launch"},"manufacturerSerial":null,"reviewStatus":"reviewed","sources":[{"url":"https://www.dji.com/de/media-center/announcements/dji-release-mavic-4-pro","title":"DJI Mavic 4 Pro official announcement (May 13, 2025)","sourceName":"DJI (official)"},{"url":"https://petapixel.com/2025/05/13/the-dji-mavic-4-pro-wont-be-sold-in-the-us-at-launch/","title":"The DJI Mavic 4 Pro will not be sold in the US at launch (May 13, 2025)","sourceName":"PetaPixel"},{"url":"https://www.dpreview.com/news/7651678140/dji-restricted-us-sales-for-its-mavic-4-pro-drone-but-some-retailers-didnt-get-the-memo","title":"DJI restricted US sales of the Mavic 4 Pro (May 2025)","sourceName":"DPReview"}],"aliases":["Mavic 4 Pro","DJI Mavic 4"],"collisionRisk":"low","reviewNote":null,"manufacturerTermForTeleop":null,"keyFacts":[{"label":"Form factor","value":"aerial"},{"label":"Camera","value":"Hasselblad triple-camera gimbal"},{"label":"Transmission","value":"OcuSync O4+"},{"label":"Announced","value":"2025-05-13"},{"label":"US availability","value":"not officially sold in US at launch"},{"label":"Price","value":"$2,199 (with DJI RC 2 controller)"},{"label":"Availability","value":"Commercial — DJI Store, Amazon, Best Buy"},{"label":"Pricing model","value":"One-time purchase"},"Price=$1,999 (Mavic 4 Pro base)","Camera=Hasselblad 100MP CMOS, 70mm equivalent lens","Gimbal=3-axis mechanical stabilization (in-house DJI)","Motors=In-house DJI brushless motors","Battery=In-house DJI Li-ion, ~46 min flight time","Compute=In-house DJI flight controller + image processing","Vertical integration=DJI makes cameras, gimbals, motors, batteries, flight controllers in-house — 70%+ of BOM",{"label":"Retail price","value":"$2,199 (base with DJI RC 2); $2,899 (Fly More Combo); up to $3,899 (Creator Combo with RC Pro 2)"},{"label":"Camera cost (est.)","value":"Hasselblad 100MP 4/3 CMOS triple-camera (wide/medium tele/tele) — in-house via DJI subsidiary Hasselblad. Largest single BOM cost component, est. $120-180 for camera module assembly"},{"label":"Gimbal","value":"360° Infinity Gimbal — in-house DJI design, ball-shaped with full rotation. 3-axis mechanical stabilization"},{"label":"Motors","value":"In-house DJI brushless motors; propulsion semiconductors are DJI-proprietary (sole exclusive parts)"},{"label":"Battery","value":"In-house DJI Li-ion, ~51 min flight time; BMS ICs from Texas Instruments (external)"},{"label":"Flight controller","value":"In-house DJI flight controller + image processing; O4+ transmission system (in-house)"},{"label":"Est. BOM cost","value":"~$400-500 (at ~18-20% of $2,199-$2,899 retail range; premium Hasselblad sensor and triple-camera gimbal increase camera BOM share)"},{"label":"Est. gross margin","value":"~80%+ on hardware; company net margin ~40%. Higher price point than Mavic 3 Pro but camera gimbal is more complex"},{"label":"Teardown data","value":"No published Fomalhaut teardown yet (2025 launch). BOM estimates extrapolated from Mavic Air 2 teardown ratios. iFixit repair guides pending"},{"label":"Company revenue (2024)","value":"CN¥50 billion (~US$7B) reported; Wikipedia lists CN¥80B (US$11.5B) for 2025"},{"label":"Net profit margin","value":"~40% (2024 report) — nearly double Apple's, exceeding Hermès and POP MART"},{"label":"Market share","value":"~70% global consumer drone market (90%+ as of June 2024 per Wikipedia)"},{"label":"Vertical integration","value":"DJI designs/manufactures cameras, gimbals, motors, batteries, flight controllers, and propulsion systems in-house. 70%+ of BOM is in-house. External: battery management ICs (Texas Instruments), RF amplifier/noise cancellation chips (Qorvo), GPS receiver components (smartwatch-grade), camera sensor components (smartphone-grade)"},{"label":"BOM-to-retail ratio","value":"~18-20% component cost vs retail price (vs 30-35% typical for smartphones). DJI produces drones at roughly half the materials cost of competitors"},{"label":"Key external suppliers","value":"Texas Instruments (battery management ICs), Qorvo (RF signal amplifiers, noise cancellation), commodity semiconductor suppliers for 80% of 230+ components (shared with smartphones/PCs)"},{"label":"In-house components","value":"Flight controllers, gimbal systems (3-axis mechanical stabilization), brushless motors, camera modules (Hasselblad-branded via DJI subsidiary), batteries (Li-ion/LiPo with integrated BMS), propulsion systems, image processing SoCs, OcuSync transmission systems"},{"label":"Teardown source (Mavic Air 2)","value":"Fomalhaut Techno Solutions (Tokyo) + Nikkei Asian Review, Sept 2020. 230 components, 80% commodity/off-the-shelf, total parts cost ~$135 for $749-$799 retail drone"},{"label":"Teardown source (Inspire 1)","value":"Advanced Structures India (ASI), should-cost analysis using xcPEP. 350+ parts, 184 features mapped, manufacturing cost ~₹1,63,052 INR (~$2,000), 80% of cost from electrical/electronic components"},{"label":"IP portfolio","value":"185+ UAV-related patents in Japan alone (3x nearest competitor). Software, R&D, and patents drive retail premium over low hardware cost"}],"createdAt":"2026-05-31T03:14:26.536Z","updatedAt":"2026-07-12T04:24:53.360Z","unitsInFieldClaimed":null,"unitsInFieldVerified":null,"unitsManufacturedClaimed":null,"unitsManufacturedVerified":null,"unitsAsOf":null,"unitsSource":null,"salesModel":null,"priceUndisclosedSince":null,"autonomyClass":null,"autonomyStatement":null,"autonomyStatementSource":null,"demoForensics":null,"exportControlClass":null,"minCommitment":null,"warrantyTerms":null,"serviceModel":null,"productionRateClaimed":null,"productionRateEvidenced":null,"teleopRatioDisclosed":null,"interventionRateDisclosed":null,"company":{"id":"a2d812ef-1995-4f49-a947-93c81aade99e","name":"DJI","slug":"dji","description":"Chinese drone manufacturer (Da-Jiang Innovations), founded 2006 in Shenzhen by Frank Wang (Wang Tao). The dominant [Global](/companies/global-ai) maker of consumer, prosumer, and enterprise camera drones (Mavic, Air, Mini, Matrice lines). Subject to significant US regulatory action since 2024 (FCC Covered List, DoD Section 1260H designation, CBP import scrutiny). Privately held.","status":"private","founded":2006,"hq":"Shenzhen, China","hqLat":22.5445741,"hqLng":114.0545429,"hqGeocodedAt":"2026-08-05T14:26:05.966Z","hqAddress":null,"hqPrecision":null,"website":"dji.com","fundingTotal":null,"type":"hardware","roles":["robot_maker","robot_operator"],"reviewStatus":"reviewed","heatIndex":54,"lifecycleState":"active","supersededByCompanyId":null,"sources":[{"url":"https://www.scmp.com/abacus/who-what/what/article/3028241/story-drone-pioneer-dji","title":"The story of drone pioneer DJI (founding and rise)","sourceName":"South China Morning Post"},{"url":"https://dronelife.com/2016/04/22/how-djis-founders-built-a-drone-cluster-city/","title":"How DJI's founders built a drone cluster city (early history) (Apr 22, 2016)","sourceName":"DroneLife"},{"url":"https://www.dji.com/media-center/announcements","title":"DJI official news and product-release announcements (newsroom)","sourceName":"DJI (official)"},{"url":"https://dronelife.com/2025/06/25/dji-drones-us-consumer-market-scarcity-security/","title":"DJI drones face scarcity in the US consumer market; ~77% US share (Jun 25, 2025)","sourceName":"DroneLife"},{"url":"https://www.asisonline.org/security-management-magazine/latest-news/today-in-security/2026/january/DJI-Ban-Ramifications-in-United-States/","title":"How a DJI ban could impact the drone industry (market dominance + regulatory) (Jan 2026)","sourceName":"ASIS Security Management"},{"url":"https://www.scmp.com/news/us/article/3327057/drone-maker-dji-loses-lawsuit-against-pentagon-claim-chinese-military-ties","title":"DJI loses lawsuit against the Pentagon over Chinese-military-ties claim (Sept 2025)","sourceName":"South China Morning Post"},{"url":"https://www.tomshardware.com/tech-industry/judge-rules-that-drone-maker-dji-is-affiliated-with-chinas-defense-industry-company-to-stay-on-pentagons-list-of-chinese-military-companies","title":"Judge rules DJI affiliated with China's defense industry; stays on DoD 1260H list (Sept 2025)","sourceName":"Tom's Hardware"},{"url":"https://dronelife.com/2025/05/13/dji-mavic-4-pro-revolutionary-features-rave-reviews-and-u-s-availability-challenges/","title":"DJI Mavic 4 Pro launch and US availability challenges (May 13, 2025)","sourceName":"DroneLife"},{"url":"https://www.fcc.gov/document/fcc-updates-covered-list-add-certain-uas-and-uas-components-0","title":"FCC updates Covered List to add certain UAS and UAS components (DA 25-1086) (Dec 22, 2025)","sourceName":"FCC (official)"},{"url":"https://docs.fcc.gov/public/attachments/DOC-416839A1.pdf","title":"FCC fact sheet: Covered List update to include foreign UAS (Dec 2025)","sourceName":"FCC (official)"},{"url":"https://www.scmp.com/news/us/economy-trade-business/article/3329031/china-drone-maker-dji-appeals-inclusion-pentagons-chinese-military-companies-list","title":"DJI appeals its DoD 1260H designation to the DC Circuit (Oct 2025)","sourceName":"South China Morning Post"},{"url":"https://chinaselectcommittee.house.gov/media/press-releases/moolenaar-stefanik-statement-cbp-blocking-imports-ccp-backed-drone-company-dji","title":"House Select Committee statement on CBP blocking DJI imports under UFLPA (Oct 2024)","sourceName":"US House Select Committee on the CCP (official)"}],"keyFacts":[{"label":"Founded","value":"2006, Shenzhen, China, by Frank Wang (Wang Tao)"},{"label":"Market position","value":"Dominant global consumer/prosumer drone maker; roughly 70-77 percent US consumer market share (2025)"},{"label":"Video transmission","value":"OcuSync (O3+/O4) - proprietary HD video/control transmission; up to ~20 km FHD. Flight-tech, not an autonomy system."},{"label":"Obstacle avoidance","value":"APAS (Advanced Pilot Assistance System) - obstacle sensing/avoidance that assists the pilot. Pilot-assist/augmentation, not full autonomy."},{"label":"US regulatory status","value":"Added to FCC Covered List (Dec 2025); DoD Section 1260H Chinese-military-company designation (litigation ongoing, appeal at DC Circuit); CBP UFLPA import scrutiny since 2024."},{"label":"Hero image candidate","value":"https://upload.wikimedia.org/wikipedia/commons/d/da/DJI_Mavic_3.jpg (source: Wikimedia Commons, license: CC BY-SA 4.0)"}],"aliases":["Da-Jiang Innovations","SZ DJI Technology","DJI Technology","DJI Innovations","DJI","DJI Mavic","DJI Matrice","DJI Inspire","DJI Agras"],"collisionRisk":"low","reviewNote":null,"atsProvider":null,"atsSlug":null,"factoryLocations":null,"manufacturingCapacity":null,"orgType":null,"burnSignal":null,"litigationEvents":null,"insurancePostureDisclosed":null,"unitEconomicsDisclosed":null,"tickerSymbol":null,"stockExchange":null,"secCik":null,"revenueUsd":null,"revenueBasis":null,"revenueAsOf":null,"employeeCount":20210,"employeeCountBasis":null,"employeeCountAsOf":null,"marketCapUsd":null,"marketCapAsOf":null,"marketCapSource":null,"createdAt":"2026-05-31T03:14:26.185Z","updatedAt":"2026-08-21T22:26:59.143Z"}},"version":null,"location":{"id":"6753d6b9-d63f-41f8-b672-4d80bdb4dd82","name":"Global","slug":"global","kind":"country","parentLocationId":null,"region":"International","lat":null,"lng":null,"reviewStatus":"reviewed","aliases":[],"collisionRisk":"high","reviewNote":"Ungeocodable: non-geographic or multi-region location","createdAt":"2026-06-08T01:03:25.017Z","updatedAt":"2026-08-27T18:12:45.906Z"},"operator":{"id":"a2d812ef-1995-4f49-a947-93c81aade99e","name":"DJI","slug":"dji","description":"Chinese drone manufacturer (Da-Jiang Innovations), founded 2006 in Shenzhen by Frank Wang (Wang Tao). The dominant [Global](/companies/global-ai) maker of consumer, prosumer, and enterprise camera drones (Mavic, Air, Mini, Matrice lines). Subject to significant US regulatory action since 2024 (FCC Covered List, DoD Section 1260H designation, CBP import scrutiny). Privately held.","status":"private","founded":2006,"hq":"Shenzhen, China","hqLat":22.5445741,"hqLng":114.0545429,"hqGeocodedAt":"2026-08-05T14:26:05.966Z","hqAddress":null,"hqPrecision":null,"website":"dji.com","fundingTotal":null,"type":"hardware","roles":["robot_maker","robot_operator"],"reviewStatus":"reviewed","heatIndex":54,"lifecycleState":"active","supersededByCompanyId":null,"sources":[{"url":"https://www.scmp.com/abacus/who-what/what/article/3028241/story-drone-pioneer-dji","title":"The story of drone pioneer DJI (founding and rise)","sourceName":"South China Morning Post"},{"url":"https://dronelife.com/2016/04/22/how-djis-founders-built-a-drone-cluster-city/","title":"How DJI's founders built a drone cluster city (early history) (Apr 22, 2016)","sourceName":"DroneLife"},{"url":"https://www.dji.com/media-center/announcements","title":"DJI official news and product-release announcements (newsroom)","sourceName":"DJI (official)"},{"url":"https://dronelife.com/2025/06/25/dji-drones-us-consumer-market-scarcity-security/","title":"DJI drones face scarcity in the US consumer market; ~77% US share (Jun 25, 2025)","sourceName":"DroneLife"},{"url":"https://www.asisonline.org/security-management-magazine/latest-news/today-in-security/2026/january/DJI-Ban-Ramifications-in-United-States/","title":"How a DJI ban could impact the drone industry (market dominance + regulatory) (Jan 2026)","sourceName":"ASIS Security Management"},{"url":"https://www.scmp.com/news/us/article/3327057/drone-maker-dji-loses-lawsuit-against-pentagon-claim-chinese-military-ties","title":"DJI loses lawsuit against the Pentagon over Chinese-military-ties claim (Sept 2025)","sourceName":"South China Morning Post"},{"url":"https://www.tomshardware.com/tech-industry/judge-rules-that-drone-maker-dji-is-affiliated-with-chinas-defense-industry-company-to-stay-on-pentagons-list-of-chinese-military-companies","title":"Judge rules DJI affiliated with China's defense industry; stays on DoD 1260H list (Sept 2025)","sourceName":"Tom's Hardware"},{"url":"https://dronelife.com/2025/05/13/dji-mavic-4-pro-revolutionary-features-rave-reviews-and-u-s-availability-challenges/","title":"DJI Mavic 4 Pro launch and US availability challenges (May 13, 2025)","sourceName":"DroneLife"},{"url":"https://www.fcc.gov/document/fcc-updates-covered-list-add-certain-uas-and-uas-components-0","title":"FCC updates Covered List to add certain UAS and UAS components (DA 25-1086) (Dec 22, 2025)","sourceName":"FCC (official)"},{"url":"https://docs.fcc.gov/public/attachments/DOC-416839A1.pdf","title":"FCC fact sheet: Covered List update to include foreign UAS (Dec 2025)","sourceName":"FCC (official)"},{"url":"https://www.scmp.com/news/us/economy-trade-business/article/3329031/china-drone-maker-dji-appeals-inclusion-pentagons-chinese-military-companies-list","title":"DJI appeals its DoD 1260H designation to the DC Circuit (Oct 2025)","sourceName":"South China Morning Post"},{"url":"https://chinaselectcommittee.house.gov/media/press-releases/moolenaar-stefanik-statement-cbp-blocking-imports-ccp-backed-drone-company-dji","title":"House Select Committee statement on CBP blocking DJI imports under UFLPA (Oct 2024)","sourceName":"US House Select Committee on the CCP (official)"}],"keyFacts":[{"label":"Founded","value":"2006, Shenzhen, China, by Frank Wang (Wang Tao)"},{"label":"Market position","value":"Dominant global consumer/prosumer drone maker; roughly 70-77 percent US consumer market share (2025)"},{"label":"Video transmission","value":"OcuSync (O3+/O4) - proprietary HD video/control transmission; up to ~20 km FHD. Flight-tech, not an autonomy system."},{"label":"Obstacle avoidance","value":"APAS (Advanced Pilot Assistance System) - obstacle sensing/avoidance that assists the pilot. Pilot-assist/augmentation, not full autonomy."},{"label":"US regulatory status","value":"Added to FCC Covered List (Dec 2025); DoD Section 1260H Chinese-military-company designation (litigation ongoing, appeal at DC Circuit); CBP UFLPA import scrutiny since 2024."},{"label":"Hero image candidate","value":"https://upload.wikimedia.org/wikipedia/commons/d/da/DJI_Mavic_3.jpg (source: Wikimedia Commons, license: CC BY-SA 4.0)"}],"aliases":["Da-Jiang Innovations","SZ DJI Technology","DJI Technology","DJI Innovations","DJI","DJI Mavic","DJI Matrice","DJI Inspire","DJI Agras"],"collisionRisk":"low","reviewNote":null,"atsProvider":null,"atsSlug":null,"factoryLocations":null,"manufacturingCapacity":null,"orgType":null,"burnSignal":null,"litigationEvents":null,"insurancePostureDisclosed":null,"unitEconomicsDisclosed":null,"tickerSymbol":null,"stockExchange":null,"secCik":null,"revenueUsd":null,"revenueBasis":null,"revenueAsOf":null,"employeeCount":20210,"employeeCountBasis":null,"employeeCountAsOf":null,"marketCapUsd":null,"marketCapAsOf":null,"marketCapSource":null,"createdAt":"2026-05-31T03:14:26.185Z","updatedAt":"2026-08-21T22:26:59.143Z"},"owner":null,"derived":{"trustTier":"unverified","currentPosture":null},"jsonLd":{"@context":"https://schema.org","@type":"Event","@id":"https://registry.deploy.report/deployments/dji-mavic-4-pro-consumer-global","url":"https://registry.deploy.report/deployments/dji-mavic-4-pro-consumer-global","name":"DJI Mavic 4 Pro at Global","identifier":"482bd8b7-2def-46e4-9383-c2c3b866dfd7","startDate":"2024-06-01T00:00:00.000Z","location":{"@type":"Place","@id":"https://registry.deploy.report/locations/global","name":"Global"},"organizer":{"@type":"Organization","@id":"https://registry.deploy.report/companies/dji","name":"DJI"},"about":{"@type":"Product","@id":"https://registry.deploy.report/models/dji-mavic-4-pro","name":"DJI Mavic 4 Pro"},"publisher":{"@id":"https://deploy.report/#organization"}},"framework_metadata":{"framework_schema_version":"0.1.0","verification_status":"verified","maturity_stage":"production","lifecycle_state":"active","architectural_position":{"cohort":"aerial","sub_cohorts":[]},"within_cohort_verified_vs_claimed_pair":null,"cap_flags":[],"verification_depth":{"sources_count":2,"primary_source_types":[]}}}