{"id":"5b32e192-0f45-492d-a06b-e49e1ecbbe65","modelId":"cab354ed-300c-4fa5-a4a9-f2c66b0a3a0e","versionId":null,"locationId":"483ef094-0a86-43d3-a369-213e0349c40b","operatorId":"9b212f90-4e15-456c-89b8-fdc5d0ad5592","ownerId":null,"slug":"figure-03-catalyst-brands-reno","status":"active","firstSeen":"2026-05-26T00:00:00.000Z","manufacturerSerial":null,"reviewStatus":"reviewed","sources":[{"url":"https://www.figure.ai/news/figure-signs-agreement-with-catalyst-brands","label":"Figure AI — Figure signs agreement with Catalyst Brands (May 26, 2026, primary)"},{"url":"https://corporate.jcpenney.com/","label":"JCPenney Corporate — Catalyst Brands + Figure announcement (May 26, 2026)"},{"url":"https://chainstoreage.com/","label":"Chain Store Age — Figure 03 at Catalyst Brands"},{"url":"https://humanoidsdaily.com/","label":"Humanoids Daily — Catalyst Brands + Figure 03 announcement"},{"url":"https://roboticsandautomationnews.com/","label":"Robotics and Automation News — Figure + Catalyst Brands"}],"notes":"Figure AI signed a commercial agreement with Catalyst Brands, announced May 26, 2026, to deploy Figure 03 humanoid robots across the retailer's distribution and logistics network, beginning at the Reno, Nevada Distribution Logistics Center. This is the first major retail-distribution-sector humanoid deployment. Figure 03 will initially aid associates in the facility's Joey Pouch sorting system sequencing, a computerized induction, sorting, and packing system. The Reno facility underwent a $40 million infrastructure update in 2024.","keyFacts":[{"label":"Operator","value":"Catalyst Brands (formed Jan 2025, JCPenney + SPARC Group; 1,800 retail locations)"},{"label":"Robot","value":"Figure 03 (F03), third-generation"},{"label":"Facility","value":"Reno, Nevada Distribution Logistics Center"},{"label":"Facility infrastructure","value":"$40M update in 2024"},{"label":"Initial task","value":"Joey Pouch sorting system sequencing (computerized induction, sorting, and packing)"},{"label":"Agreement type","value":"Commercial agreement (announced May 26, 2026)"},{"label":"Strategic significance","value":"First major retail-distribution humanoid deployment"},{"label":"Catalyst CEO","value":"Marc Rosen"},{"label":"Figure CEO","value":"Brett Adcock"},{"label":"Brand portfolio","value":"JCPenney, Aéropostale, Brooks Brothers, Lucky Brand, Nautica, Eddie Bauer"}],"reviewNote":null,"createdAt":"2026-05-28T12:02:28.556Z","updatedAt":"2026-05-28T12:02:28.634Z","model":{"id":"cab354ed-300c-4fa5-a4a9-f2c66b0a3a0e","companyId":"7107d624-dbc3-4d73-9103-1138ebf6f754","modelName":"Figure 03","slug":"figure-03","description":"Figure AI's production-grade general-purpose humanoid, unveiled October 2025. Roughly 5'8\" / ~61 kg with a soft textile exterior, tactile sensing hands, and wireless foot charging; runs Figure's Helix VLA model. Manufactured at Figure's BotQ facility.","formFactor":"humanoid","maturityStage":"production","specs":{"mass_kg":61,"ai_system":"Helix VLA","height_cm":173,"drive_mode":"bipedal"},"manufacturerSerial":null,"reviewStatus":"reviewed","sources":[{"url":"https://www.figure.ai/","label":"Figure — Figure 03","title":"Figure — Figure 03","mediaType":"article","sourceName":"Figure AI","publishedAt":"2025-10-09"},{"url":"https://en.wikipedia.org/wiki/Figure_AI","label":"Figure AI (Figure 01-03) — Wikipedia","title":"Figure AI (Figure 01-03) — Wikipedia","mediaType":"article","sourceName":"Wikipedia","publishedAt":"2026-01-01"}],"aliases":["F.03","Figure 3"],"collisionRisk":"low","reviewNote":null,"createdAt":"2026-05-25T17:24:19.725Z","updatedAt":"2026-05-25T18:50:54.710Z","company":{"id":"7107d624-dbc3-4d73-9103-1138ebf6f754","name":"Figure AI","slug":"figure-ai","description":"Sunnyvale-based humanoid-robotics company founded in 2022, among the fastest-moving US humanoid developers from prototype to production partnership. Its industrial humanoid Figure 02 ran the flagship pilot at BMW's Spartanburg plant; the next-generation Figure 03 (with notably dexterous hands, 16 DoF per hand) is its current platform, increasingly oriented toward both industrial RaaS and eventual home use. Figure develops its own Helix vision-language-action AI and operates BotQ, a manufacturing facility tooled to produce up to ~12,000 Figure robots per year.\n\nFinancials: Figure raised over $1 billion in a Series C (September 2025) at a $39 billion valuation, a roughly 15x jump from its $2.6 billion valuation in February 2024, bringing total funding raised to roughly $1.7 billion. Investors include NVIDIA and Qualcomm Ventures.\n\nReality check: Figure's elevated valuation is partly home-market optionality; CEO Brett Adcock has acknowledged home autonomy is not yet ready for unsupervised operation, so near-term revenue is industrial robots-as-a-service. The BMW deployment, though small in unit count, represents genuine factory integration rather than lab demos. BotQ's 12,000/yr is production capacity, not current output.","status":"private","founded":2022,"hq":"Sunnyvale, California, USA","fundingTotal":"1700000000","type":"both","reviewStatus":"reviewed","sources":[{"url":"https://www.figure.ai/","label":"Figure — company website","title":"Figure — company website","mediaType":"article","sourceName":"Figure AI","publishedAt":"2026-01-01"},{"url":"https://en.wikipedia.org/wiki/Figure_AI","label":"Figure AI — Wikipedia","title":"Figure AI — Wikipedia","mediaType":"article","sourceName":"Wikipedia","publishedAt":"2026-01-01"},{"url":"https://techfundingnews.com/figure-ai-raises-over-1b-at-a-39b-valuation-advancing-humanoid-robotics-for-real-world-labour/","label":"Figure AI raised $1B+ at $39B valuation (Series C)","title":"Figure AI raised $1B+ at $39B valuation (Series C)","mediaType":"article","sourceName":"Tech Funding News","publishedAt":"2025-09-17"},{"url":"https://theresarobotforthat.com/blog/humanoid-robot-companies-2025-2026/","label":"Figure — $1B+ Series C Sept 2025 at $39B (up from $2.6B Feb 2024), NVIDIA/Qualcomm, BotQ 12k/yr, BMW","title":"Figure — $1B+ Series C Sept 2025 at $39B (up from $2.6B Feb 2024), NVIDIA/Qualcomm, BotQ 12k/yr, BMW","mediaType":"article","sourceName":"There's A Robot For That","publishedAt":"2026-05-23"},{"url":"https://techmarketbriefs.com/pre-ipo/figure-ai/","label":"Figure — home-autonomy optionality, CEO on supervised-only, industrial RaaS near-term","title":"Figure — home-autonomy optionality, CEO on supervised-only, industrial RaaS near-term","mediaType":"article","sourceName":"Tech Market Briefs","publishedAt":"2026-04-26"}],"keyFacts":[{"label":"Valuation","value":"$39B (Series C, Sept 2025), up ~15x from $2.6B (Feb 2024)"},{"label":"Funding raised","value":"~$1.7B total (incl. $1B+ Series C); investors incl. NVIDIA, Qualcomm"},{"label":"Current robot","value":"Figure 03 (16 DoF/hand); Figure 02 ran BMW pilot"},{"label":"AI stack","value":"Helix (in-house vision-language-action)"},{"label":"Manufacturing","value":"BotQ facility, up to ~12,000 units/yr capacity (plan)"},{"label":"Flagship deployment","value":"Figure 02 at BMW Spartanburg (ended)"},{"label":"Near-term model","value":"Industrial RaaS; home autonomy not yet unsupervised-ready (per CEO)"}],"aliases":["Figure","Figure Robotics"],"collisionRisk":"low","reviewNote":null,"createdAt":"2026-05-25T17:24:17.276Z","updatedAt":"2026-05-28T13:23:49.084Z"}},"version":null,"location":{"id":"483ef094-0a86-43d3-a369-213e0349c40b","name":"Catalyst Brands Reno Distribution Logistics Center","slug":"catalyst-brands-reno-distribution-logistics-center","kind":"site","parentLocationId":null,"lat":null,"lng":null,"reviewStatus":"reviewed","aliases":[],"collisionRisk":"high","reviewNote":null,"createdAt":"2026-05-28T12:02:27.152Z","updatedAt":"2026-05-28T12:02:27.229Z"},"operator":{"id":"9b212f90-4e15-456c-89b8-fdc5d0ad5592","name":"Catalyst Brands","slug":"catalyst-brands","description":"Catalyst Brands is a US retail conglomerate formed in 2025 through the merger of JCPenney and SPARC Group's brand portfolio (which included Aéropostale, Brooks Brothers, Eddie Bauer, Lucky Brand, Nautica, and others). The company has been publicly named as a commercial deployment partner for Figure AI, alongside the more extensively documented BMW Spartanburg pilot. On May 26, 2026, Figure AI and Catalyst Brands announced a commercial agreement to deploy Figure 03 humanoid robots across the retailer's distribution and logistics network, beginning at the Reno, Nevada Distribution Logistics Center. The relationship is part of Figure AI's expansion beyond automotive manufacturing into retail logistics and distribution.\n\nCatalyst Brands' editorial significance is as the first retail-sector deployment partner publicly named by Figure AI. Where Figure's primary commercial validation has come through automotive manufacturing (BMW Spartanburg), the Catalyst Brands relationship signals Figure's expansion into retail-distribution logistics, a different operational context with different task profiles than automotive assembly lines. This is similar to how Agility's GXO deployment validates contract logistics rather than automotive; Figure's Catalyst Brands relationship represents the equivalent retail-side validation.\n\nDocumented Reno deployment: the May 26, 2026 commercial agreement covers Figure 03 deployment across the retailer's distribution and logistics network, beginning at the Reno, Nevada Distribution Logistics Center. Initial deployment phase covers Joey Pouch sorting system sequencing (a computerized induction, sorting, and packing system). The Reno facility underwent a $40 million infrastructure update in 2024. Catalyst Brands CEO Marc Rosen and Figure CEO Brett Adcock are the named principals on the agreement.","status":"Private","founded":2025,"hq":"USA","fundingTotal":null,"type":null,"reviewStatus":"reviewed","sources":[{"url":"https://www.figure.ai/","label":"Figure AI — commercial deployment communications"},{"url":"https://www.catalystbrands.com/","label":"Catalyst Brands — corporate"}],"keyFacts":[{"label":"Formation","value":"2025 merger of JCPenney and SPARC Group brand portfolio"},{"label":"Brand portfolio","value":"JCPenney, Aéropostale, Brooks Brothers, Eddie Bauer, Lucky Brand, Nautica (subject to ongoing portfolio changes)"},{"label":"Industry","value":"US retail and apparel"},{"label":"Named Figure AI deployment partner","value":"Listed in Figure's commercial deployment communications alongside BMW"},{"label":"Deployment scope","value":"Less publicly detailed than Figure-BMW; specific facility, robot count, operational data not as comprehensively disclosed"},{"label":"Strategic significance","value":"First named retail-sector Figure AI deployment partner"}],"aliases":["Catalyst Brands","JCPenney","SPARC Group"],"collisionRisk":"low","reviewNote":null,"createdAt":"2026-05-28T03:07:22.210Z","updatedAt":"2026-05-28T12:02:28.862Z"},"owner":null,"derived":{"trustTier":"unverified","currentPosture":null}}