{"id":"7d064ba3-81a7-401d-9f12-bfe2b4ec718a","modelId":"55bc900e-0279-4b8f-8874-c6c3b6af2110","versionId":null,"locationId":"6753d6b9-d63f-41f8-b672-4d80bdb4dd82","operatorId":"a2d812ef-1995-4f49-a947-93c81aade99e","ownerId":null,"slug":"dji-mavic-3-global","status":"operational","firstSeen":"2024-06-01T00:00:00.000Z","statusChangeReason":null,"contractType":null,"pilotOutcome":null,"endedAt":null,"unitsOnSite":null,"tasksPerformed":["delivery"],"shiftStructure":null,"hoursPerDay":6,"siteType":"airport","operatorConfirmed":false,"humanSupervisionOnsite":null,"locationPrecisionTier":"city_centroid","deploymentScale":"medium_11_100","siteEnvironment":"outdoor","operatorType":"maker_operated","sourceQualityTier":2,"manufacturerSerial":null,"reviewStatus":"reviewed","sources":[{"url":"https://www.dji.com/","title":"DJI","date_accessed":"2026-06-07"}],"notes":"DJI Mavic 3 Pro deployed across consumer and professional aerial photography markets globally. DJI has 70%+ consumer drone market share.","keyFacts":[{"label":"Technology","value":"DJI Mavic 3 Pro drone"},{"label":"Operator","value":"DJI"},{"label":"Coverage","value":"Global consumer and professional aerial photography markets"},{"label":"Use Case","value":"Consumer and professional aerial photography"},{"label":"Scale","value":"70%+ consumer drone market share"}],"reviewNote":null,"exposureHours":null,"deploymentMilesEstimate":null,"exposureBasis":null,"customerSegment":"logistics","scaleTier":"commercial_10_99","contractValueUsd":null,"contractValueBasis":null,"customerCompanyId":null,"customerExternalName":null,"createdAt":"2026-06-08T00:59:48.901Z","updatedAt":"2026-08-21T17:12:45.286Z","model":{"id":"55bc900e-0279-4b8f-8874-c6c3b6af2110","companyId":"a2d812ef-1995-4f49-a947-93c81aade99e","modelName":"DJI Mavic 3 Pro","slug":"dji-mavic-3-pro","description":"Professional consumer drone with triple camera system. 43min flight time, O3+ transmission, omnidirectional sensing.","formFactor":"aerial","industryVertical":null,"environment":"airspace","maturityStage":"commercial","lifecycleState":"active","supersededByModelId":null,"specs":{"flight_time_min":"43"},"manufacturerSerial":null,"reviewStatus":"reviewed","sources":[{"url":"https://www.dji.com/","title":"DJI","date_accessed":"2026-06-07"}],"aliases":[],"collisionRisk":"low","reviewNote":"Reviewed 2026-07-14: source-gated bulk flip (non-empty sources[]). Ben-approved.","manufacturerTermForTeleop":null,"keyFacts":[{"label":"Price","value":"~$2,199"},{"label":"Type","value":"Consumer camera drone"},{"label":"Camera","value":"Hasselblad 5/1.25 CMOS"},{"label":"Retail price","value":"$2,199 (standard with RC 2); $3,889 (Fly More Combo with RC Pro)"},{"label":"Camera cost (est.)","value":"Hasselblad 4/3 CMOS 20MP — in-house via DJI subsidiary Hasselblad; camera module estimated at $80-120 (based on Mavic Air 2 teardown ratios applied to higher-end sensor)"},{"label":"Gimbal","value":"3-axis mechanical stabilization, in-house DJI design"},{"label":"Motors","value":"In-house DJI brushless motors (propulsion semiconductors are sole exclusive DJI-designed parts per Fomalhaut)"},{"label":"Battery","value":"In-house DJI LiPo 3S, 5000 mAh; BMS ICs supplied by Texas Instruments (external)"},{"label":"Flight controller","value":"In-house DJI flight controller + image processing SoC"},{"label":"Est. BOM cost","value":"~$350-450 (extrapolated from Mavic Air 2 $135 BOM at ~18% of $749; Mavic 3 Pro at $2,199 retail × ~18-20% = ~$400-440)"},{"label":"Est. gross margin","value":"~80%+ on hardware (BOM ~18-20% of retail); net margin ~40% company-wide after R&D, software, distribution"},{"label":"iFixit teardown","value":"iFixit has repair guides for DJI Mavic Air 2; Mavic 3 camera teardown documented on MavicPilots forum. Camera assembly is most expensive repair component"},{"label":"Company revenue (2024)","value":"CN¥50 billion (~US$7B) reported; Wikipedia lists CN¥80B (US$11.5B) for 2025"},{"label":"Net profit margin","value":"~40% (2024 report) — nearly double Apple's, exceeding Hermès and POP MART"},{"label":"Market share","value":"~70% global consumer drone market (90%+ as of June 2024 per Wikipedia)"},{"label":"Vertical integration","value":"DJI designs/manufactures cameras, gimbals, motors, batteries, flight controllers, and propulsion systems in-house. 70%+ of BOM is in-house. External: battery management ICs (Texas Instruments), RF amplifier/noise cancellation chips (Qorvo), GPS receiver components (smartwatch-grade), camera sensor components (smartphone-grade)"},{"label":"BOM-to-retail ratio","value":"~18-20% component cost vs retail price (vs 30-35% typical for smartphones). DJI produces drones at roughly half the materials cost of competitors"},{"label":"Key external suppliers","value":"Texas Instruments (battery management ICs), Qorvo (RF signal amplifiers, noise cancellation), commodity semiconductor suppliers for 80% of 230+ components (shared with smartphones/PCs)"},{"label":"In-house components","value":"Flight controllers, gimbal systems (3-axis mechanical stabilization), brushless motors, camera modules (Hasselblad-branded via DJI subsidiary), batteries (Li-ion/LiPo with integrated BMS), propulsion systems, image processing SoCs, OcuSync transmission systems"},{"label":"Teardown source (Mavic Air 2)","value":"Fomalhaut Techno Solutions (Tokyo) + Nikkei Asian Review, Sept 2020. 230 components, 80% commodity/off-the-shelf, total parts cost ~$135 for $749-$799 retail drone"},{"label":"Teardown source (Inspire 1)","value":"Advanced Structures India (ASI), should-cost analysis using xcPEP. 350+ parts, 184 features mapped, manufacturing cost ~₹1,63,052 INR (~$2,000), 80% of cost from electrical/electronic components"},{"label":"IP portfolio","value":"185+ UAV-related patents in Japan alone (3x nearest competitor). Software, R&D, and patents drive retail premium over low hardware cost"},"Price=$2,099 (Mavic 3 Pro base); $2,799 Fly More combo","Camera=Hasselblad 4/3 CMOS, 20MP, 12.8-stop dynamic range","Flight time=~43 minutes","Vertical integration=70%+ in-house BOM: camera (Hasselsblad partnership), gimbal, motors, battery, flight controller"],"createdAt":"2026-06-08T00:59:26.447Z","updatedAt":"2026-07-14T21:33:20.300Z","unitsInFieldClaimed":null,"unitsInFieldVerified":null,"unitsManufacturedClaimed":null,"unitsManufacturedVerified":null,"unitsAsOf":null,"unitsSource":null,"salesModel":null,"priceUndisclosedSince":null,"autonomyClass":null,"autonomyStatement":null,"autonomyStatementSource":null,"demoForensics":null,"exportControlClass":null,"minCommitment":null,"warrantyTerms":null,"serviceModel":null,"productionRateClaimed":null,"productionRateEvidenced":null,"teleopRatioDisclosed":null,"interventionRateDisclosed":null,"company":{"id":"a2d812ef-1995-4f49-a947-93c81aade99e","name":"DJI","slug":"dji","description":"Chinese drone manufacturer (Da-Jiang Innovations), founded 2006 in Shenzhen by Frank Wang (Wang Tao). The dominant [Global](/companies/global-ai) maker of consumer, prosumer, and enterprise camera drones (Mavic, Air, Mini, Matrice lines). Subject to significant US regulatory action since 2024 (FCC Covered List, DoD Section 1260H designation, CBP import scrutiny). 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Flight-tech, not an autonomy system."},{"label":"Obstacle avoidance","value":"APAS (Advanced Pilot Assistance System) - obstacle sensing/avoidance that assists the pilot. Pilot-assist/augmentation, not full autonomy."},{"label":"US regulatory status","value":"Added to FCC Covered List (Dec 2025); DoD Section 1260H Chinese-military-company designation (litigation ongoing, appeal at DC Circuit); CBP UFLPA import scrutiny since 2024."},{"label":"Hero image candidate","value":"https://upload.wikimedia.org/wikipedia/commons/d/da/DJI_Mavic_3.jpg (source: Wikimedia Commons, license: CC BY-SA 4.0)"}],"aliases":["Da-Jiang Innovations","SZ DJI Technology","DJI Technology","DJI Innovations","DJI","DJI Mavic","DJI Matrice","DJI Inspire","DJI Agras"],"collisionRisk":"low","reviewNote":null,"atsProvider":null,"atsSlug":null,"factoryLocations":null,"manufacturingCapacity":null,"orgType":null,"burnSignal":null,"litigationEvents":null,"insurancePostureDisclosed":null,"unitEconomicsDisclosed":null,"tickerSymbol":null,"stockExchange":null,"secCik":null,"revenueUsd":null,"revenueBasis":null,"revenueAsOf":null,"employeeCount":20210,"employeeCountBasis":null,"employeeCountAsOf":null,"marketCapUsd":null,"marketCapAsOf":null,"marketCapSource":null,"createdAt":"2026-05-31T03:14:26.185Z","updatedAt":"2026-08-21T22:26:59.143Z"}},"version":null,"location":{"id":"6753d6b9-d63f-41f8-b672-4d80bdb4dd82","name":"Global","slug":"global","kind":"country","parentLocationId":null,"region":"International","lat":null,"lng":null,"reviewStatus":"reviewed","aliases":[],"collisionRisk":"high","reviewNote":"Ungeocodable: non-geographic or multi-region location","createdAt":"2026-06-08T01:03:25.017Z","updatedAt":"2026-08-27T18:12:45.906Z"},"operator":{"id":"a2d812ef-1995-4f49-a947-93c81aade99e","name":"DJI","slug":"dji","description":"Chinese drone manufacturer (Da-Jiang Innovations), founded 2006 in Shenzhen by Frank Wang (Wang Tao). 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Flight-tech, not an autonomy system."},{"label":"Obstacle avoidance","value":"APAS (Advanced Pilot Assistance System) - obstacle sensing/avoidance that assists the pilot. Pilot-assist/augmentation, not full autonomy."},{"label":"US regulatory status","value":"Added to FCC Covered List (Dec 2025); DoD Section 1260H Chinese-military-company designation (litigation ongoing, appeal at DC Circuit); CBP UFLPA import scrutiny since 2024."},{"label":"Hero image candidate","value":"https://upload.wikimedia.org/wikipedia/commons/d/da/DJI_Mavic_3.jpg (source: Wikimedia Commons, license: CC BY-SA 4.0)"}],"aliases":["Da-Jiang Innovations","SZ DJI Technology","DJI Technology","DJI Innovations","DJI","DJI Mavic","DJI Matrice","DJI Inspire","DJI Agras"],"collisionRisk":"low","reviewNote":null,"atsProvider":null,"atsSlug":null,"factoryLocations":null,"manufacturingCapacity":null,"orgType":null,"burnSignal":null,"litigationEvents":null,"insurancePostureDisclosed":null,"unitEconomicsDisclosed":null,"tickerSymbol":null,"stockExchange":null,"secCik":null,"revenueUsd":null,"revenueBasis":null,"revenueAsOf":null,"employeeCount":20210,"employeeCountBasis":null,"employeeCountAsOf":null,"marketCapUsd":null,"marketCapAsOf":null,"marketCapSource":null,"createdAt":"2026-05-31T03:14:26.185Z","updatedAt":"2026-08-21T22:26:59.143Z"},"owner":null,"derived":{"trustTier":"unverified","currentPosture":null},"jsonLd":{"@context":"https://schema.org","@type":"Event","@id":"https://registry.deploy.report/deployments/dji-mavic-3-global","url":"https://registry.deploy.report/deployments/dji-mavic-3-global","name":"DJI Mavic 3 Pro at Global","identifier":"7d064ba3-81a7-401d-9f12-bfe2b4ec718a","startDate":"2024-06-01T00:00:00.000Z","location":{"@type":"Place","@id":"https://registry.deploy.report/locations/global","name":"Global"},"organizer":{"@type":"Organization","@id":"https://registry.deploy.report/companies/dji","name":"DJI"},"about":{"@type":"Product","@id":"https://registry.deploy.report/models/dji-mavic-3-pro","name":"DJI Mavic 3 Pro"},"publisher":{"@id":"https://deploy.report/#organization"}},"framework_metadata":{"framework_schema_version":"0.1.0","verification_status":"verified","maturity_stage":"commercial","lifecycle_state":"active","architectural_position":{"cohort":"aerial","sub_cohorts":[]},"within_cohort_verified_vs_claimed_pair":null,"cap_flags":[],"verification_depth":{"sources_count":1,"primary_source_types":[]}}}