{"id":"cae3fb52-a7d2-437a-8131-2f210ee92849","modelId":"97d9fa67-9355-44c9-9b07-5bff221ce3b9","versionId":null,"locationId":"e23e7a39-329f-497f-9254-e354f7b27462","operatorId":null,"ownerId":null,"slug":"friend-pendant-honest-absence","status":"operational","firstSeen":null,"manufacturerSerial":null,"reviewStatus":"reviewed","sources":[{"url":"https://friend.com/","title":"Friend","date_accessed":"2026-06-07"}],"notes":"Friend AI pendant: honest-absence on meaningful deployment. Announced 2024; no evidence of commercial shipping as of 2026. Pre-order/crowdfunding status only.","keyFacts":[],"reviewNote":null,"exposureHours":null,"exposureBasis":null,"customerSegment":null,"scaleTier":null,"contractValueUsd":null,"contractValueBasis":null,"customerCompanyId":null,"customerExternalName":null,"createdAt":"2026-06-07T23:03:35.722Z","updatedAt":"2026-06-07T23:03:35.722Z","model":{"id":"97d9fa67-9355-44c9-9b07-5bff221ce3b9","companyId":"22098f52-af91-4aa3-a4dc-168715e1c244","modelName":"Friend","slug":"friend-pendant","description":"Friend is an always-listening wearable AI companion pendant (a necklace) made by the startup Friend, founded by Avi Schiffmann. Unlike the productivity recorders in this cohort, it is an emotional-companion device that texts the wearer. It is shipping to the US, Canada, and EU at $129 (it launched as a $99 preorder in 2024). A roughly $1M New York subway advertising campaign in late 2025 became a flashpoint for public backlash against consumer AI. Friend raised about $2.5M at a $50M valuation (led by Caffeinated Capital, with Perplexity CEO Aravind Srinivas as an individual angel); the friend.com domain was purchased for about $1.8M. The registry records it at commercial maturity, correcting the dispatch's preliminary research/promised label: it is verifiably shipping.","formFactor":"wearable","maturityStage":"commercial","lifecycleState":"active","supersededByModelId":null,"specs":{"notes":[{"label":"Verified","value":"Friend is an always-listening wearable AI companion pendant by Friend (founder Avi Schiffmann), now shipping to the US, Canada, and EU at $129 (it was a $99 preorder in 2024). It is an emotional-companion device that texts the wearer, explicitly not a productivity recorder. A ~$1M New York subway ad campaign in late 2025 drew significant public backlash (ads were defaced)."},{"label":"Verified funding","value":"Raised about $2.5M at a $50M valuation (led by Caffeinated Capital); the friend.com domain was bought for ~$1.8M. Perplexity involvement is CEO Aravind Srinivas personally as an angel, not Founders Fund."},{"label":"Status correction (vs dispatch)","value":"The dispatch labeled Friend research/promised; verified state is SHIPPING (commercial). Recorded maturity=commercial."},{"label":"Category","value":"AI-native wearable; form_factor=wearable. The companion/emotional sub-cohort (distinct from the productivity recorders Plaud/Limitless/Bee)."}],"pricing":"$99 preorder (2024) -> $129 current retail; one-time, no subscription at launch","function":"always-listening AI companion that texts the wearer (emotional companionship, NOT productivity)","formFactor":"wearable AI companion pendant (necklace)"},"manufacturerSerial":null,"reviewStatus":"reviewed","sources":[{"url":"https://friend.com/?page=hardware","title":"Friend official hardware page ($129 one-time; ships US/Canada/EU)","sourceName":"Friend (official)"},{"url":"https://techcrunch.com/2024/07/30/friend-is-an-ai-companion-backed-by-founders-of-solana-perplexity-and-zfellows/","title":"Friend's $99 AI-companion necklace; $2.5M raised at $50M valuation; investor list","sourceName":"TechCrunch"},{"url":"https://en.wikipedia.org/wiki/Friend_(product)","title":"Friend (Avi Schiffmann; $1.8M domain; ~$1M subway ad campaign; mixed-negative reception)","sourceName":"Wikipedia"},{"url":"https://www.tomsguide.com/ai/friend-is-a-dollar99-ai-necklace-that-wants-to-help-you-remake-the-movie-her","title":"Friend: a $99 always-listening AI necklace (companion framing)","sourceName":"Tom's Guide"},{"url":"https://decrypt.co/242629/friend-necklace-avi-schiffmann","title":"Friend $99 necklace raises $2.5M","sourceName":"Decrypt"},{"url":"https://www.cnn.com/2025/11/16/tech/friend-ai-device-backlash-ceo-avi-schiffmann","title":"How Friend became a symbol of AI backlash (shipping; subway-ad backlash)","sourceName":"CNN Business"}],"aliases":["Friend pendant","Friend necklace"],"collisionRisk":"low","reviewNote":null,"manufacturerTermForTeleop":null,"createdAt":"2026-06-03T16:57:28.196Z","updatedAt":"2026-06-03T16:57:28.196Z","company":{"id":"22098f52-af91-4aa3-a4dc-168715e1c244","name":"Friend","slug":"friend","description":"Consumer AI startup (founder Avi Schiffmann) making the Friend always-listening AI companion pendant; known for a high-profile NYC subway ad campaign.","status":"private","founded":2024,"hq":"San Francisco, California, USA","fundingTotal":null,"type":"both","reviewStatus":"reviewed","sources":[{"url":"https://friend.com/?page=hardware","title":"Friend official hardware page ($129 one-time; ships US/Canada/EU)","sourceName":"Friend (official)"},{"url":"https://techcrunch.com/2024/07/30/friend-is-an-ai-companion-backed-by-founders-of-solana-perplexity-and-zfellows/","title":"Friend's $99 AI-companion necklace; $2.5M raised at $50M valuation; investor list","sourceName":"TechCrunch"},{"url":"https://en.wikipedia.org/wiki/Friend_(product)","title":"Friend (Avi Schiffmann; $1.8M domain; ~$1M subway ad campaign; mixed-negative reception)","sourceName":"Wikipedia"},{"url":"https://www.tomsguide.com/ai/friend-is-a-dollar99-ai-necklace-that-wants-to-help-you-remake-the-movie-her","title":"Friend: a $99 always-listening AI necklace (companion framing)","sourceName":"Tom's Guide"}],"keyFacts":[{"label":"Product","value":"Friend AI companion pendant ($129); raised ~$2.5M at $50M valuation."}],"aliases":["Friend AI","friend.com"],"collisionRisk":"low","reviewNote":null,"createdAt":"2026-06-03T16:57:27.430Z","updatedAt":"2026-06-03T16:57:27.430Z"}},"version":null,"location":{"id":"e23e7a39-329f-497f-9254-e354f7b27462","name":"New York","slug":"new-york-ny","kind":"city","parentLocationId":null,"region":null,"lat":null,"lng":null,"reviewStatus":"unreviewed","aliases":[],"collisionRisk":"high","reviewNote":null,"createdAt":"2026-06-07T23:03:33.556Z","updatedAt":"2026-06-07T23:03:33.556Z"},"operator":null,"owner":null,"derived":{"trustTier":"unverified","currentPosture":null},"jsonLd":{"@context":"https://schema.org","@type":"Event","@id":"https://registry.deploy.report/deployments/friend-pendant-honest-absence","url":"https://registry.deploy.report/deployments/friend-pendant-honest-absence","name":"Friend at New York","identifier":"cae3fb52-a7d2-437a-8131-2f210ee92849","location":{"@type":"Place","@id":"https://registry.deploy.report/locations/new-york-ny","name":"New York"},"organizer":{"@type":"Organization","@id":"https://registry.deploy.report/companies/friend","name":"Friend"},"about":{"@type":"Product","@id":"https://registry.deploy.report/models/friend-pendant","name":"Friend"},"publisher":{"@id":"https://deploy.report/#organization"}},"framework_metadata":{"framework_schema_version":"0.1.0","verification_status":"verified","maturity_stage":"commercial","lifecycle_state":"active","architectural_position":{"cohort":"wearable","sub_cohorts":[]},"within_cohort_verified_vs_claimed_pair":null,"cap_flags":[],"verification_depth":{"sources_count":1,"primary_source_types":[]}}}