{"id":"fddfc630-c861-4b0a-a1b9-8ad23f0075b2","modelId":"8a54f266-0d57-413d-80ab-5010ed2d695e","versionId":null,"locationId":"561b9537-5753-447c-880e-e0e0a9342843","operatorId":null,"ownerId":null,"slug":"ray-ban-meta-global-consumer","status":"operational","firstSeen":null,"statusChangeReason":null,"sourceQualityTier":null,"manufacturerSerial":null,"reviewStatus":"reviewed","sources":[{"url":"https://rover.report","title":"Rover registry backfill","date_accessed":"2026-06-07"}],"notes":"Global consumer market aggregate deployment. Ray-Ban Meta operations.","keyFacts":[],"reviewNote":null,"exposureHours":null,"exposureBasis":null,"customerSegment":null,"scaleTier":null,"contractValueUsd":null,"contractValueBasis":null,"customerCompanyId":null,"customerExternalName":null,"createdAt":"2026-06-08T01:08:53.698Z","updatedAt":"2026-06-08T01:08:53.698Z","model":{"id":"8a54f266-0d57-413d-80ab-5010ed2d695e","companyId":"303ca7c0-45ce-4503-97e7-d5e0d5adb2bb","modelName":"Ray-Ban Meta","slug":"ray-ban-meta","description":"Ray-Ban Meta is the line of AI-augmented smart glasses co-developed by Meta and EssilorLuxottica (the Ray-Ban brand owner). The registry records it as the canonical AI-augmented (not AI-native) case: these are mainstream eyewear (prescription lenses or sunglasses) with a camera, open-ear audio, calls, and livestreaming, on top of which Meta AI is layered as a voice and multimodal 'look and ask' feature. The lineage shows the augmentation explicitly: first-gen Ray-Ban Stories (2021) shipped with cameras and audio but no AI assistant; Meta AI was added with the second-generation Ray-Ban Meta (2023, $299); and the 2025 Connect lineup added Ray-Ban Meta Gen 2, Oakley Meta Vanguard, and the Ray-Ban Display with an sEMG Neural Band ($799). The glasses are genuinely consumer-available and mainstream at retail, and Meta extended the EssilorLuxottica partnership beyond 2030 (Meta holds about a 5% stake). Reported sales of about 7 million units in 2025 are company-stated (EssilorLuxottica earnings), not independently audited. Maturity=commercial (shipping at scale).","formFactor":"wearable","maturityStage":"commercial","lifecycleState":"active","supersededByModelId":null,"specs":{"notes":[{"label":"AI-augmented framing (deliberate)","value":"Recorded as the canonical AI-AUGMENTED (not AI-native) case: these are mainstream EssilorLuxottica eyewear (prescription/sunglasses) with Meta AI layered on as a voice/visual feature ('Hey Meta', look-and-ask). The first-gen Ray-Ban Stories (2021) shipped with cameras/audio and NO AI assistant; Meta AI was added in 2023. AI is an added modality, not the sole interface - distinct from AI-native devices (Humane/Rabbit/Friend)."},{"label":"Verified","value":"Genuinely consumer-available + mainstream: retailed via Ray-Ban, Best Buy, LensCrafters, Sunglass Hut, etc., across three shipping tiers (Ray-Ban Meta ~$379, Oakley Meta Vanguard ~$499, Ray-Ban Display $799). Meta + EssilorLuxottica extended the partnership beyond 2030; Meta holds ~5% of EssilorLuxottica."},{"label":"Claimed (company-stated, unaudited)","value":"Sales figures - ~7M units in 2025, 'more than tripled' year over year - trace to EssilorLuxottica's earnings statements relayed by CNBC/UploadVR; Meta does not break out glasses units in SEC filings."},{"label":"Category","value":"form_factor=wearable. AI-augmented smart-glasses cohort; the mainstream/commercial-mature anchor of the wearables category (contrast the AI-native startups)."}],"lineup":"Ray-Ban Stories (2021) -> Ray-Ban Meta (2023, $299) -> Gen 2 (~$379) + Oakley Meta Vanguard + Ray-Ban Display w/ Neural Band ($799) (2025)","function":"camera, open-ear audio, calls, livestreaming, plus Meta AI voice + multimodal 'look and ask'","formFactor":"wearable AI-augmented smart glasses (eyewear)"},"manufacturerSerial":null,"reviewStatus":"reviewed","sources":[{"url":"https://about.fb.com/news/2023/09/new-ray-ban-meta-smart-glasses/","title":"Introducing Ray-Ban Meta (2nd gen; first eyewear with Meta AI built-in + 'Hey Meta'; $299)","sourceName":"Meta Newsroom"},{"url":"https://about.fb.com/news/2025/09/meta-ray-ban-display-ai-glasses-emg-wristband/","title":"Meta Ray-Ban Display + Neural Band (sEMG wristband; in-lens HUD; $799)","sourceName":"Meta Newsroom"},{"url":"https://about.fb.com/news/2021/09/introducing-ray-ban-stories-smart-glasses/","title":"Ray-Ban Stories (2021 first gen; cameras/audio, no AI assistant) - the AI-augmented lineage","sourceName":"Meta Newsroom"},{"url":"https://www.essilorluxottica.com/en/newsroom/press-releases/essilorluxottica-and-meta-announce-long-term-partnership/","title":"EssilorLuxottica + Meta long-term smart-eyewear partnership (beyond 2030)","sourceName":"EssilorLuxottica"},{"url":"https://www.engadget.com/wearables/everything-meta-announced-at-connect-2025-second-gen-ray-ban-meta-oakley-meta-vanguard-and-meta-ray-ban-display-100007120.html","title":"Connect 2025 lineup: Ray-Ban Meta Gen 2, Oakley Meta Vanguard, Ray-Ban Display","sourceName":"Engadget"},{"url":"https://www.cnbc.com/2026/02/11/ray-ban-maker-essilorluxottica-triples-sales-of-meta-ai-glasses.html","title":"EssilorLuxottica more than tripled Meta AI glasses sales in 2025 (company-stated)","sourceName":"CNBC"},{"url":"https://www.uploadvr.com/meta-essilorluxottica-sold-7-million-smart-glasses-in-2025/","title":"Meta + EssilorLuxottica sold ~7M smart glasses in 2025 (company-sourced figure)","sourceName":"UploadVR"},{"url":"https://www.roadtovr.com/meta-ray-ban-partnership-2030-ar-fashion","title":"Meta extends Ray-Ban partnership into 2030; ~5% EssilorLuxottica stake","sourceName":"Road to VR"}],"aliases":["Ray-Ban Meta smart glasses","Meta Ray-Ban","Ray-Ban Stories"],"collisionRisk":"low","reviewNote":null,"manufacturerTermForTeleop":null,"createdAt":"2026-06-03T16:57:33.817Z","updatedAt":"2026-06-03T16:57:33.817Z","company":{"id":"303ca7c0-45ce-4503-97e7-d5e0d5adb2bb","name":"Meta","slug":"meta","description":"Meta Platforms (NASDAQ: META). In the wearables/physical-AI context, Meta co-develops the Ray-Ban Meta and Oakley Meta AI smart glasses with EssilorLuxottica, and in Dec 2025 acquired AI-wearable startup Limitless (see company limitless).","status":"NASDAQ: META","founded":2004,"hq":"Menlo Park, California, USA","fundingTotal":null,"type":"both","reviewStatus":"reviewed","sources":[{"url":"https://about.fb.com/news/2023/09/new-ray-ban-meta-smart-glasses/","title":"Introducing Ray-Ban Meta (2nd gen; first eyewear with Meta AI built-in + 'Hey Meta'; $299)","sourceName":"Meta Newsroom"},{"url":"https://about.fb.com/news/2025/09/meta-ray-ban-display-ai-glasses-emg-wristband/","title":"Meta Ray-Ban Display + Neural Band (sEMG wristband; in-lens HUD; $799)","sourceName":"Meta Newsroom"},{"url":"https://www.essilorluxottica.com/en/newsroom/press-releases/essilorluxottica-and-meta-announce-long-term-partnership/","title":"EssilorLuxottica + Meta long-term smart-eyewear partnership (beyond 2030)","sourceName":"EssilorLuxottica"},{"url":"https://www.roadtovr.com/meta-ray-ban-partnership-2030-ar-fashion","title":"Meta extends Ray-Ban partnership into 2030; ~5% EssilorLuxottica stake","sourceName":"Road to VR"}],"keyFacts":[{"label":"Wearables","value":"Co-develops Ray-Ban Meta / Oakley Meta AI smart glasses with EssilorLuxottica (~7M units in 2025, company-stated); acquired Limitless (Dec 2025)."}],"aliases":["Meta Platforms","Meta Platforms, Inc.","Facebook"],"collisionRisk":"low","reviewNote":null,"createdAt":"2026-06-03T16:57:33.051Z","updatedAt":"2026-06-03T16:57:33.051Z"}},"version":null,"location":{"id":"561b9537-5753-447c-880e-e0e0a9342843","name":"Global Consumer","slug":"global-consumer","kind":"city","parentLocationId":null,"region":null,"lat":null,"lng":null,"reviewStatus":"unreviewed","aliases":[],"collisionRisk":"high","reviewNote":null,"createdAt":"2026-06-08T01:02:58.271Z","updatedAt":"2026-06-08T01:02:58.271Z"},"operator":null,"owner":null,"derived":{"trustTier":"unverified","currentPosture":null},"jsonLd":{"@context":"https://schema.org","@type":"Event","@id":"https://registry.deploy.report/deployments/ray-ban-meta-global-consumer","url":"https://registry.deploy.report/deployments/ray-ban-meta-global-consumer","name":"Ray-Ban Meta at Global Consumer","identifier":"fddfc630-c861-4b0a-a1b9-8ad23f0075b2","location":{"@type":"Place","@id":"https://registry.deploy.report/locations/global-consumer","name":"Global Consumer"},"organizer":{"@type":"Organization","@id":"https://registry.deploy.report/companies/meta","name":"Meta"},"about":{"@type":"Product","@id":"https://registry.deploy.report/models/ray-ban-meta","name":"Ray-Ban Meta"},"publisher":{"@id":"https://deploy.report/#organization"}},"framework_metadata":{"framework_schema_version":"0.1.0","verification_status":"verified","maturity_stage":"commercial","lifecycle_state":"active","architectural_position":{"cohort":"wearable","sub_cohorts":[]},"within_cohort_verified_vs_claimed_pair":null,"cap_flags":[],"verification_depth":{"sources_count":1,"primary_source_types":[]}}}