What we notify about, and what we never do
Every other alert system notifies you about coverage: someone wrote an article, someone ran a promotion. Deploy notifies you about reality: the verified record changed. This page is the whole rulebook - what we alert about, what we never alert about, and why.
What fires an alert
One thing, and only one thing: a verified state transition on the record. A model's availability changing from “not yet” to “orderable.” A price moving from undisclosed to disclosed. A safety incident recorded from a primary source. A deployment ending. Each of these is a change to the verified record, anchored to primary-source evidence and dated.
What never fires an alert
- A press release, a tweet, or a spoken estimate. A maker's claim is not a state change - at most it is a line in the claims ledger you can see on the record.
- An unverified or contradicted claim. If it has not cleared verification, it does not reach your inbox.
- Anything a manufacturer or merchant paid for. We never send a sponsored alert. There is no paid placement in a Deploy notification, ever. That is the line our neutrality depends on.
How often you hear from us
Alerts are tiered by how much they matter:
- Real-time - the things you want the instant they happen: safety incidents, availability changes, price disclosures, deployment endings.
- Digest - gathered into a periodic summary: new deployments, new claims logged, status reviews, ranking movements.
- Ambient - the monthly view: index movements and the state of the field.
You start on digest with real-time only for the critical things, and you can promote any single field to real-time - or mute it - without leaving the platform. Mute one field, one entity, or one tier; you are never forced to unsubscribe from everything to escape one alert.
Every alert is on the record
When we alert you, we log it: what fired, when, and which verified change triggered it. The notification itself is auditable. And every alert carries the same one line the whole platform runs on - we tell you when verified state changes, not when someone issues a claim.