DEPLOY

Your device

What the r1 knows about you

The Rabbit r1 is a $199 pocket AI companion device (a bright orange handheld designed by Teenage Engineering), unveiled at CES in January 2024 by Rabbit Inc (founder Jesse Lyu, Santa Monica). It was marketed around a 'Large Action Model' (LAM) that would operate apps on the user's behalf; an independent, reproducible investigation showed the device is largely a single Android 13 launcher app, and reviews judged it broadly non-functional at launch. Rabbit self-reported over 100,000 units sold, while The Verge reported only about 5,000 of roughly 100,000 buyers were active at a given time. The company has continued shipping software (teach mode, rabbitOS 2, rabbitOS 2.1 into April 2026), so it remains active, but the marketed capability has not been verifiably realized; the registry records it at pilot maturity (capability-grade) with the commercial-scale distribution captured in keyFacts. Reports of unpaid staff in late 2025/2026 are third-party and company-disputed.

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What it knows about you

10 findings on record · 10 verified against primary sources

What it collects about you

Where your data goes

What you can control

What it collects about you

The data this device picks up.

Your location

Rabbit collects precise geolocation data from the R1 device using GPS, Wi-Fi, and Bluetooth signals; location is transmitted to Rabbit's servers as part of the device initialization handshake.

Verified2024-07-01Source ↗

Your location

The Rabbit R1 collects name, email address, mobile telephone number, physical address, chat input, photos, videos, precise geolocation data via GPS and Wi-Fi and Bluetooth signals, IP address, device identifiers, usage data including pages viewed and searches conducted, and fitness and wellness data such as age, weight, height, goals, and nutrition.

Verified2026-06-17Source ↗

Where your data goes

Who else can see it once it leaves the device.

Sent to the cloud

Voice queries, photos, voice recordings, notes, transcriptions, and search queries are sent to the Rabbithole cloud journal. All communication is encrypted. The company also uses Google Analytics, Microsoft Clarity, Meta pixels, and TikTok tracking on its website.

Verified2024-04-22Source ↗

Shared with others

Rabbit shares user information with vendors and service providers, and sends processed user conversations to AI model partners including Perplexity, Anthropic, and OpenAI, though it states these do not contain personally identifiable information.

Verified2024-07-01Source ↗

Selling your data

Rabbit states it never sells personal information to data brokers, though the website uses extensive ad-tracking cookies from Google, Facebook, Microsoft, TikTok, and Bing.

Verified2024-07-01Source ↗

Selling your data

Rabbit never sells your personal information to data brokers; data is shared with vendors and service providers for hosting, analytics, fraud prevention, and customer service, with analytics and advertising partners including Google Analytics and third-party advertisers, and with third-party partners for telecom provider services and Experiences you enable.

Verified2026-06-17Source ↗

What you can control

Your say over the data it holds.

How long they keep it

Rabbit retains personal information as long as needed for the purposes obtained; a July 2024 security incident revealed chat logs and pairing data were stored on-device with no way to delete them until a factory reset option was added post-launch.

Verified2024-07-01Source ↗

Deleting your data

Users can request deletion of their information, and a factory reset option was added in July 2024 after it was discovered that chat logs and pairing data were stored on-device with no way to erase them; account deletion permanently removes cloud data.

Verified2024-07-01Source ↗

Deleting your data

Rabbit R1 users can request deletion of some or all collected information at any time, withdraw consent at any time, request data portability to transfer records to other data processors, access and correct their data, and unsubscribe from promotional emails; Rabbit does not respond to Do Not Track signals.

Verified2026-06-17Source ↗

How long they keep it

Rabbit retains personal information for as long as needed or permitted considering the ongoing relationship, legal obligations, and statutes of limitations; third-party data from Google APIs is stored in encrypted format on servers subject to access control measures; the policy does not explicitly state that all personal data is encrypted at rest or in transit.

Verified2026-06-17Source ↗

The full record

Design
bright orange square handheld with scroll wheel + camera; Teenage Engineering design
Launch
unveiled CES January 2024 at $199; no subscription
Form Factor
wearable / pocket AI companion device (handheld)
See the complete technical record on the DEPLOY registry ↗