Chart · as of July 2026
The Hype Gap Quadrant
Verified reality against media attention, as form-factor percentiles. A dot above the parity line draws more attention than its verified footprint supports. The verified axis is the part no one else can compute.
As of July 2026, among 29 verified AMRs, the widest Hype Gap belongs to Amazon Robotics fleet: attention at the 98th percentile against reality at the 31st, a gap of +67.3.
The clearest reality-and-attention balance is Stan (95th reality, 88th attention).
Ocado Smart Platform operates more than it is covered (gap -82.8).
The data
| # | model | Reality | Attention | Hype Gap | Quadrant |
|---|---|---|---|---|---|
| 1 | Amazon Robotics fleet | 31st | 98th | +67.3 | Famous, unproven |
| 2 | Autopicker | 31st | 91st | +60.4 | Famous, unproven |
| 3 | Symbot | 31st | 85th | +53.5 | Famous, unproven |
| 4 | Symbotic System | 31st | 81st | +50 | Famous, unproven |
| 5 | TUG | 31st | 71st | +39.7 | Famous, unproven |
| 6 | Palion AMR | 31st | 60th | +29.3 | Famous, unproven |
| 7 | Nimble Fulfillment Robot | 31st | 53rd | +22.4 | Famous, unproven |
| 8 | Ranger MoveSmart | 31st | 50th | +19 | Emerging |
| 9 | Fetch AMR | 31st | 43rd | +12.1 | Emerging |
| 10 | Berkshire Grey System | 31st | 40th | +8.7 | Emerging |
| 11 | Geek+ S Series | 31st | 35th | +3.5 | Emerging |
| 12 | Stretch | 91st | 95th | +3.4 | The real deal |
| 13 | Geek+ AMR | 72nd | 74th | +1.7 | The real deal |
| 14 | OTTO 1500 | 31st | 29th | -1.7 | Emerging |
| 15 | MiR AMR | 72nd | 67th | -5.2 | The real deal |
| 16 | Stan | 95th | 88th | -6.9 | The real deal |
| 17 | OTTO AMR | 31st | 22nd | -8.6 | Emerging |
| 18 | AutoStore System | 72nd | 64th | -8.6 | The real deal |
| 19 | Fetch AMR line | 31st | 19th | -12 | Emerging |
| 20 | Skypod | 72nd | 57th | -15.5 | The real deal |
| 21 | Dexterity DXR | 64th | 47th | -17.2 | The real deal |
| 22 | HAI ACR | 31st | 10th | -20.7 | Quietly real |
| 23 | LocusBot | 98th | 78th | -20.7 | Quietly real |
| 24 | HAIPICK | 31st | 10th | -20.7 | Quietly real |
| 25 | LMR | 31st | 10th | -20.7 | Quietly real |
| 26 | OMRON LD-250 | 31st | 10th | -20.7 | Quietly real |
| 27 | Geek+ P-Series | 85th | 35th | -50 | Quietly real |
| 28 | Chuck | 85th | 26th | -58.6 | Quietly real |
| 29 | Ocado Smart Platform | 85th | 2nd | -82.8 | Quietly real |
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