Robot model
Ocado Smart Platform
Ocado Group (London; LSE: OCDO) licenses the Ocado Smart Platform (OSP), a grid-based grocery-fulfillment automation system in which fleets of bots operate…
- Manufacturer
- Ocado Group
- Form factor
- amr
- Maturity
- commercial
- Lifecycle
- active
- Deployments
- 3
- Website
- ocadogroup.com ↗
Appears inLogistics robots
Overview
Ocado Group (London; LSE: OCDO) licenses the Ocado Smart Platform (OSP), a grid-based grocery-fulfillment automation system in which fleets of bots operate across a fixed three-dimensional storage grid (the 'Hive'), directed by a central AI 'air-traffic control' system many times per second. It is recorded at commercial maturity, with 13 named OSP partners (including Kroger, Morrisons, Sobeys, Coles, and Aeon) and 72 million orders shipped in FY2025 (the 52 weeks to 30 November 2025, up 26%) across 122 modules. Its US deployment is in active flux: Kroger has scaled back, closing several customer-fulfillment centers in January 2026 and cancelling a Charlotte site, and paying Ocado $350 million in compensation. For the registry it is filed under form_factor=amr within the warehouse-automation cohort, with an explicit note that it is grid-based AS/RS rather than a free-roaming AMR.
Verified vs. claimed
- Maturity stage
- commercial(Commercially deployed with revenue-generating operations.)
- Verified deployments
- 3 deployments on file
- Sources on file
- 6 sources, view all
Key facts
Form factor
Classification
OSP partners
Orders shipped
Modules
Kroger compensation
Specs
Notes
Form Factor
Classification
Data & sources
Press releases
4
Web sources
2
6 sources backing this record.View all →
Pricing
No verified price is on record for Ocado Smart Platform. Physical-AI systems are often sold through enterprise contracts or operated as a service rather than at a public list price.
Deployments (3)
- Ocado Smart Platform at Hatfield, UKoperational
Ocado operates robot-staffed Customer Fulfilment Centres with thousands of autonomous robots navigating a 3D grid to pick and pack groceries, serving 580,000+ active customers with over GBP1 billion in revenue.
- Ocado Smart Platform at Grovelandoperational
Ocado Smart Platform deployed at Kroger CFC in Groveland, FL.
- Ocado Smart Platform at Monroeoperational
Ocado Smart Platform deployed at Kroger Customer Fulfillment Center in Monroe, OH.
Ocado Smart Platform on the deployment map
Where Ocado Smart Platform is verified operating. Explore the deployment map by place and type.
Recent activity
Every change to this record is dated, sourced, and independently verified where marked.
- Price point recordedJul 8, 2026
Not announced
- Verified media addedVerifiedJun 5, 2026
Ocado Smart Platform - Inside The Hive
- Record createdJun 3, 2026
Added to the verified registry
- Incident recordedFeb 12, 2019
Robot collision triggers fire at Ocado Andover automated fulfillment center (2019)
- Deployment verifiedVerifiedJan 1, 2016
at Hatfield, UK
Deployment-verified media (1)
Ocado Technology's look inside 'The Hive,' the closed three-dimensional storage grid where thousands of bots perform goods-to-person grocery fulfillment. Facility-bounded autonomy: the fleet is coordinated by a central control system communicating many times per second, not open-world autonomy.
From deployment: Groveland
Safety record
Only active incidents are counted. Retracted incidents are excluded from this summary but remain reachable at their canonical URLs.
Incidents affecting Ocado Smart Platform (1)
- Robot collision triggers fire at Ocado Andover automated fulfillment center (2019)2019-02-12 · Malfunction
Includes incidents linked directly to this model or to deployments of it. Retracted incidents are excluded from this view but remain reachable at their canonical URLs.
Sources (6)
- https://www.ocadogroup.com/about-us/osp-partners
- https://www.ocadogroup.com/about-us/our-technology
- https://www.ocadogroup.com/investors/results-and-presentations/ocado-group-full-year-results-2025
- https://www.grocerydive.com/news/kroger-canceling-charlotte-cfc-closing-nashville-spoke-ecommerce-ocado/807167/
- https://chainstoreage.com/kroger-pay-350-million-automation-partner-it-scales-back-robotic-warehouses
- https://www.prnewswire.co.uk/news-releases/announcement-of-partnership-between-ocado-solutions-and-aeon-897037013.html
Common questions
- What is Ocado Smart Platform?
- Ocado Group (London; LSE: OCDO) licenses the Ocado Smart Platform (OSP), a grid-based grocery-fulfillment automation system in which fleets of bots operate across a fixed three-dimensional storage grid (the 'Hive'), directed by a central AI 'air-traffic control' system many times per second. It is recorded at commercial maturity, with 13 named OSP partners (including Kroger, Morrisons, Sobeys, Coles, and Aeon) and 72 million orders shipped in FY2025 (the 52 weeks to 30 November 2025, up 26%) across 122 modules. Its US deployment is in active flux: Kroger has scaled back, closing several customer-fulfillment centers in January 2026 and cancelling a Charlotte site, and paying Ocado $350 million in compensation. For the registry it is filed under form_factor=amr within the warehouse-automation cohort, with an explicit note that it is grid-based AS/RS rather than a free-roaming AMR.
- How much does Ocado Smart Platform cost?
- Ocado Smart Platform's price is not publicly disclosed. DEPLOY has no verified price on record for Ocado Smart Platform from Ocado Group. Physical-AI systems like this are often sold through enterprise contracts or operated as a service rather than at a public list price; check the manufacturer for the latest.
- Is Ocado Smart Platform actually deployed in the real world?
- Yes. Ocado Smart Platform is independently verified in real-world operation on the DEPLOY registry, confirmed at named deployment sites with primary sources: not a concept, render, or demo-only.
- Is Ocado Smart Platform autonomous or teleoperated?
- Yes. DEPLOY independently verifies Ocado Smart Platform performing warehouse grid navigation and item retrieval autonomously, with no human in the loop.
- Who makes Ocado Smart Platform?
- Ocado Smart Platform is made by Ocado Group, based in Hatfield, UK, founded in 2000.
- Where is Ocado Smart Platform deployed?
- 3 verified deployments of Ocado Smart Platform are on the DEPLOY registry, including at Hatfield, UK, Groveland, Monroe.
- Can you buy Ocado Smart Platform?
- Ocado Smart Platform is in commercial deployment and is sold to operators; contact the manufacturer to buy, and see the pricing section for any recorded price.
- What are alternatives to Ocado Smart Platform?
- On the DEPLOY registry, comparable amr robots to Ocado Smart Platform include LocusBot, Stretch, Stan, Chuck.
- How does Ocado Smart Platform compare to LocusBot?
- Ocado Smart Platform and LocusBot (Locus Robotics · 6 deployments) are both amr robots on the DEPLOY registry. Ocado Smart Platform has 3 verified deployments on record. Compare both records for specs, safety, deployments, and verified-vs-claimed autonomy.
- Is Ocado Smart Platform a top amr?
- On DEPLOY's intelligence score, which blends verified deployments, safety, adoption, media, and IP signals, Ocado Smart Platform ranks in roughly the top 24% of amr models tracked by the registry.
- What is Ocado Smart Platform's maturity stage?
- Ocado Smart Platform is at the commercial stage on the DEPLOY maturity ladder (research, prototype, pilot, commercial, production). Commercial stage means production-grade deployments are operating at named customer sites.
- Is Ocado Smart Platform safe?
- Ocado Smart Platform has 1 active incident on record in the DEPLOY registry. 1 incident on record (1 serious). Most recent: Feb 2019. Retracted incidents are excluded from this count.
- How many robots does Ocado use in its warehouses?
- Ocado operates approximately 2,300 robots in its grocery warehouse fulfillment centers. The Ocado Mobile Robot System (OMRS) uses Chuck and Porter autonomous mobile robots that work alongside associates. Swarms of robots move across a grid to collect crates and deliver them to picking stations. Ocado is publicly traded (LSE: OCDO).
Methodology: Verified · 6 sources (4 primary) · last reviewed 2026-07-12
Verification posture
Verified
High confidence
Review state
Stable
Last reviewed 2026-07-12
Maturity + lifecycle
Maturity stage: commercial
Lifecycle: active
Architectural position
Cohort: amr
Sources by quality tier
- 4
- primary-company-ir
- Company IR disclosure
- 2
- unclassified
- Unclassified source
The framework is documented at /methodology. Corrections at /corrections. Reviewer: DEPLOY editorial team.
Methodology surface for Ocado Smart Platform.Recent coverage
Ocado Smart Platform in third-party press
In the press
Recent coverage mentioning Ocado Smart Platform from third-party publications. Automatically surfaced; not part of the verified registry record.
Machine-readable surfaces
- Markdown mirror: /models/ocado-smart-platform.md
- JSON-LD: embedded in this page’s head
- REST API: /v1/models/fa37baec-4f69-477a-a794-813f797314f8
- Revision history: /models/ocado-smart-platform/history
- Data documentation: /data
- Query this programmatically: Deploy MCP
Reality vs attention
Ocado Smart Platform draws attention at the 4th percentile but verifies reality at the 84th percentile among AMRs. Hype Gap -79.6, 28th widest among AMRs.
6-month trend
Analysis
Limited independent press and video coverage to date.
Signal flags
Dimension breakdown
Verified signal
Attention (reach, not merit)
DEPLOY Intelligence scores are computed from verified registry data: confirmed deployments, disclosed funding rounds, regulatory filings, active job listings, video viewership, and press coverage. Confidence ratings reflect data availability. Scores update nightly.
DEPLOY Indices — verified vs claimed
Last computed: Jul 18, 2026