Ocado Group

Explainers

Plain-language answers to the questions people ask about Ocado Group, from DEPLOY’s explainer library. Each is written in the language of the question and cross-checked against this registry.

• What is the Ocado Smart Platform?

  The Ocado Smart Platform (OSP) is grid-based grocery-fulfillment automation licensed by Ocado Group of the UK. Fleets of bots work across a dense storage grid called the Hive, coordinated by a central AI. DEPLOY records 13 named partners including Kroger and Morrisons, 72 million orders shipped in FY2025, and a contracting US footprint.

Current leadership (1)

• Tim Steiner Co-Founder, CEOsince 2000-01-01secondary-verified

Founders (1)

• Tim Steinercofounderfounded 2000-01-01

Safety record

Only active incidents are counted. Retracted incidents are excluded from this summary but remain reachable at their canonical URLs.

Incidents affecting Ocado Group (1)

• Robot collision triggers fire at Ocado Andover automated fulfillment center (2019)2019-02-12 · Malfunction

Includes incidents linked directly to this company, to its models, or to deployments of its models or under its operation. Retracted incidents are excluded from this view but remain reachable at their canonical URLs.

Peer companies

• Boston Dynamics5 models
• Locus Robotics5 models
• Robotphoenix5 models
• Savoye5 models
• Amazon4 models
• Geek+3 models

Financial state

Reporting basis

aggregator_estimate

Lifecycle stage

mature

Counterparty risk class

low

Each numeric field carries its own basis marker. Aggregators report a number; this surface preserves the source class so verification depth travels with the value.

Acquisitions (1)

• acquired 6 River Systemsfull acquisition

Recent activity

Every change to this record is dated, sourced, and independently verified where marked.

• Verified media added✓VerifiedJun 5, 2026

  Ocado Smart Platform - Inside The Hive

• Record createdJun 3, 2026

  Added to the verified registry

• Incident recordedFeb 12, 2019

  Robot collision triggers fire at Ocado Andover automated fulfillment center (2019)

• Deployment verified✓VerifiedJan 1, 2016

  Ocado Smart Platform at Hatfield, UK

Full change history →

Sources (4)

1. https://www.ocadogroup.com/about-us/osp-partners ↗
2. https://www.ocadogroup.com/about-us/our-technology ↗
3. https://www.ocadogroup.com/investors/results-and-presentations/ocado-group-full-year-results-2025 ↗
4. https://www.grocerydive.com/news/kroger-canceling-charlotte-cfc-closing-nashville-spoke-ecommerce-ocado/807167/ ↗

Common questions

What is Ocado Group?

Ocado Group (LSE: OCDO) is a UK-based technology company that developed the Ocado Smart Platform (OSP), an AI-powered grocery fulfillment system using robotics and automation. The company operates robot-staffed Customer Fulfilment Centres with thousands of autonomous robots navigating a 3D grid to pick and pack groceries, serving 580,000+ active customers with over GBP1 billion in revenue. Ocado has partnerships with Kroger (US), Sobeys (Canada), and has expanded into non-grocery pharmaceutical distribution with robotic cube systems.

What does Ocado Group make?

Ocado Group has 1 robot model on the DEPLOY registry: Ocado Smart Platform (Ocado Group builds both physical robots and the AI that runs them).

Who competes with Ocado Group?

On the DEPLOY registry, peer companies to Ocado Group building in the same form factors include Boston Dynamics, Locus Robotics, Robotphoenix, Savoye.

Who is the CEO of Ocado Group?

Tim Steiner is the ceo of Ocado Group, per the DEPLOY registry.

Where is Ocado Group headquartered?

Ocado Group is headquartered in Hatfield, UK.