Appears inLogistics robots
Models
1
Overview
American enterprise technology company developing RFID, barcode, and warehouse automation solutions including autonomous mobile robots for inventory management. Publicly traded (NASDAQ:ZBRA). Deployed at ODW Logistics and other warehouses.
Verified record
- Verified deployments
- None on file
- Active incidents
- None on file
DEPLOY Intelligence
Market intelligence for physical AI
Analyst-grade signals, competitive tracking, and investment context across the global physical AI landscape. Launching 2026.
Key facts
HQ
Founded
Stock
Products
MODEX 2026
Deployment
Fox Robotics investor
Incidents
Data & sources
Company filings
1
Press releases
1
News coverage
2
4 sources backing this record.View all →
Models (1)
View all models →Zebra Technologies on the deployment map
Where Zebra Technologies's robots are verified operating. Explore the deployment map by place and type.
Relationships
Current leadership (2)
- Bill Burns CEOreported, not verified
- Bill Burns CEOsince 2022-01-01secondary-verified
Safety record
No incidents on record for Zebra Technologies.
Only active incidents are counted. Retracted incidents are excluded from this summary but remain reachable at their canonical URLs.
Full safety record: incidents, sourcing, and exposure data →
Peer companies
- Boston Dynamics5 models
- Locus Robotics5 models
- Robotphoenix5 models
- Savoye5 models
- Amazon4 models
- Geek+3 models
Supplied by (1)
Sensors
- Intel Corporationvia Fetch AMR lineIntel RealSense D-series depth cameras -- 3D perception for bin-picking and obstacle avoidancesupplies
Inbound supply edges feeding this company directly or via the models it owns. Same source bar as the outbound view (verified against at least two strong sources).
Financial state
- Reporting basis
- aggregator_estimate
- Lifecycle stage
- mature
- Counterparty risk class
- low
Each numeric field carries its own basis marker. Aggregators report a number; this surface preserves the source class so verification depth travels with the value.
Partnerships (1)
- Skild AI x Zebra Technologies Robotics Acquisition with Skild AItechnologyconcluded
Acquisitions (6)
- acquired Fetch Roboticsfull acquisition
- acquired by Skild AIasset purchase2026-04-15
- acquired Photoneofull acquisition2024-12-01
- acquired Matrox Imagingfull acquisition2022-04-02
- acquired antuit.aifull acquisition2021-08-30
- acquired Reflexis Systemsfull acquisition2020-07-28
Recent activity
Every change to this record is dated, sourced, and independently verified where marked.
- Verified media addedVerifiedJun 11, 2026
Freight100 Autonomous Mobile Robot OEM Base | Zebra
- Verified media addedVerifiedJun 4, 2026
Fetch Freight500 autonomous mobile robot
- Record createdJun 3, 2026
Added to the verified registry
- Deployment verifiedVerifiedJul 11, 2017
Fetch AMR line at Kampen
Sources (4)
- https://www.zebra.com/us/en/about-zebra/newsroom/press-releases/2021/zebra-technologies-to-acquire-fetch-robotics.html
- https://www.sec.gov/Archives/edgar/data/0000877212/000162828025056882/zbra-20251209.htm
- https://www.therobotreport.com/zebra-technologies-winding-down-fetch-based-mobile-robot-group/
- https://www.robotics247.com/article/zebra_technologies_announces_plan_to_dispose_or_exit_robotics_automation_business_unit
Common questions
- What is Zebra Technologies?
- American enterprise technology company developing RFID, barcode, and warehouse automation solutions including autonomous mobile robots for inventory management. Publicly traded (NASDAQ:ZBRA). Deployed at ODW Logistics and other warehouses.
- What does Zebra Technologies make?
- Zebra Technologies has 1 robot model on the DEPLOY registry: Fetch AMR line (Zebra Technologies builds both physical robots and the AI that runs them).
- Who competes with Zebra Technologies?
- On the DEPLOY registry, peer companies to Zebra Technologies building in the same form factors include Boston Dynamics, Locus Robotics, Robotphoenix, Savoye.
- Who is the CEO of Zebra Technologies?
- Bill Burns is the ceo of Zebra Technologies, per the DEPLOY registry.
- Where is Zebra Technologies headquartered?
- Zebra Technologies is headquartered in Lincolnshire, Illinois, USA.
- Where does Zebra Technologies operate robots?
- Zebra Technologies is a robot manufacturer and does not directly operate deployments on the DEPLOY registry. Its products are deployed by customer operators; see the company page for the verified deployment record.
- Is Zebra Technologies a top robotics company?
- On DEPLOY's intelligence score, which blends verified deployments, funding, hiring, media, safety, and IP signals, Zebra Technologies ranks in roughly the top 51% of companies tracked by the registry.
- When was Zebra Technologies founded?
- Zebra Technologies was founded in 1969.
- Is Zebra Technologies safe?
- Zebra Technologies has no incidents on record in the DEPLOY registry. This does not constitute a safety guarantee; it reflects the incidents DEPLOY has tracked and verified to date.
Methodology: Verified · 4 sources (2 primary) · last reviewed 2026-07-18
Verification posture
Verified
High confidence
Review state
Stable
Last reviewed 2026-07-18
Sources by quality tier
- 2
- secondary-trade-publication
- Trade publication
- 1
- primary-company-ir
- Company IR disclosure
- 1
- primary-sec-filing
- SEC filing
The framework is documented at /methodology. Corrections at /corrections. Reviewer: DEPLOY editorial team.
Methodology surface for Zebra Technologies.Peer companies
- Boston Dynamics5 models
- Locus Robotics5 models
- Robotphoenix5 models
- Savoye5 models
- Amazon4 models
- Geek+3 models
Machine-readable surfaces
- Markdown mirror: /companies/zebra-technologies.md
- RSS feed: /companies/zebra-technologies/feed.xml
- JSON-LD: embedded in this page’s head
- REST API: /v1/companies/e7aa68d2-42ed-4bb8-b26f-5dee5d060e98
- Revision history: /companies/zebra-technologies/history
- Data documentation: /data
- Query this programmatically: Deploy MCP
Peer companies
- Boston Dynamics5 models
- Locus Robotics5 models
- Robotphoenix5 models
- Savoye5 models
- Amazon4 models
- Geek+3 models
Video
ZBRA stock analysis is a critical resource for enterprise tech investors today as Zebra Technologies prints massive earnings while facing regulatory supply chai
Reality vs attention
Zebra Technologies draws attention at the 18th percentile but verifies reality at the 21st percentile among AMRs. Hype Gap -3, 24th widest among AMRs.
6-month trend
Analysis
Clean safety record across 1 verified deployment. Limited public visibility and press coverage relative to peers.
Signal flags
Dimension breakdown
Verified signal
Attention (reach, not merit)
DEPLOY Intelligence scores are computed from verified registry data: confirmed deployments, disclosed funding rounds, regulatory filings, active job listings, video viewership, and press coverage. Confidence ratings reflect data availability. Scores update nightly.
DEPLOY Indices — verified vs claimed
Last computed: Jul 19, 2026