The verified answer
As of Sep 2026, DEPLOY verifies Zebra Technologies: 1 model, 1 deployment across 1 region. 9 sources back the record.
CategoryWarehouse & Logistics Robotics
Appears inLogistics robots
Overview
American enterprise technology company developing RFID, barcode, and warehouse automation solutions including autonomous mobile robots for inventory management. Publicly traded (Nasdaq:ZBRA). Deployed at ODW Logistics and other warehouses.
Verified record
- Verified deployments
- 1 deployment on file
- Active incidents
- None on file
Key facts
HQ
Founded
Products
MODEX 2026
Deployment
Fox Robotics investor
Incidents
Data & sources
Company filings
1
Press releases
1
News coverage
2
Patent documents
5
9 sources backing this record.View all →
Models (1)
View all models →Partnerships
Every company Zebra Technologies has built with, alongside the ones only announced in a press release.
Zebra Technologies on the deployment map
View the global map1 verified deployment across 1 region, newest verified Jul 2017. Explore where Zebra Technologies's robots are operating, by place and type.
View the full Zebra Technologies deployment record →
Relationships
Current leadership (8)
- Richard Hudson Chief Revenue OfficerIR-verified
- Bill Burns CEOreported, not verified
- Cristen Kogl Chief Legal Officer, General Counsel & Corporate SecretaryIR-verified
- Nathan Winters Chief Financial OfficerIR-verified
- Matt Ausman Chief Information OfficerIR-verified
- Tom Bianculli Chief Technology OfficerIR-verified
- Michael Cho Chief Strategy OfficerIR-verified
- Tamara Froese Chief Supply Chain OfficerIR-verified
Board (1)
- Anders Gustafsson chair
Safety record
No incidents on record for Zebra Technologies.
Only active incidents are counted. Retracted incidents are excluded from this summary but remain reachable at their canonical URLs.
Full safety record: incidents, sourcing, and exposure data →
Operator customers (1)
- Zebra Technologies1 deployment
Recent coverage
Zebra Technologies in third-party press
Peers
85 peers across 1 segment. Every Zebra Technologies competitor derived from shared form-factor and application-domain edges.
amr(85)
53 companies in this segment · moderately_concentrated (HHI 2073.1177093090264) · leader Boston Dynamics at 4191%
Supplied by (1)
Sensors
- Intel Corporationvia Fetch AMR lineIntel RealSense D-series depth cameras -- 3D perception for bin-picking and obstacle avoidancesupplies
Inbound supply edges feeding this company directly or via the models it owns. Same source bar as the outbound view (verified against at least two strong sources).
Financial state
- Reporting basis
- aggregator_estimate
- Lifecycle stage
- mature
- Counterparty risk class
- low
Each numeric field carries its own basis marker. Aggregators report a number; this surface preserves the source class so verification depth travels with the value.
Partnerships
1 total · 1 operating · 1 ended
Every company Zebra Technologies has built with, alongside the ones only announced in a press release.
Acquisitions (7)
- acquired by Skild AIasset purchase2026-04-15
- acquired Photoneofull acquisition2024-12-01
- acquired Matrox Imagingfull acquisition2022-04-02
- acquired antuit.aifull acquisition2021-08-30
- acquired Fetch Roboticsfull acquisition2021-07-01
- acquired Fetch Roboticsfull acquisition2021-07-01
Patent estate (5)
- US11416000B2usptograntedgranted 2022-08-16assignee
- US11960286B2usptograntedgranted 2024-04-16assignee
- US20150262116A1usptopendingassignee
- US20200171620A1usptopendingassignee
- US11151743B2usptograntedgranted 2021-10-19assignee
Timeline
Every recorded move in Zebra Technologies’s history, most recent first: funding rounds, partnerships, acquisitions, supply-chain starts, key hires, and press.
PartnershipSkild AI x Zebra Technologies Robotics Acquisition
2026-06-15Skild AI acquired Zebra Technologies robotics arm to bring omni-bodied robotics capabilities to its platform, combining Skilds generalized robot brain with Zebras industrial robotics assets.
Acquired byAcquired
2026-04-15Acquired
AcquisitionAcquired Photoneo
2024-12-01Acquired Photoneo (full_acquisition)
AcquisitionAcquired Matrox Imaging
2022-04-02Acquired Matrox Imaging (full_acquisition)
Key hireBill Burns joins as CEO
2022-01-01Bill Burns appointed CEO (current)
AcquisitionAcquired antuit.ai
2021-08-30Acquired antuit.ai (full_acquisition)
AcquisitionAcquired Fetch Robotics
2021-07-01Acquired Fetch Robotics (full_acquisition)
AcquisitionAcquired Fetch Robotics
2021-07-01Acquired Fetch Robotics (full_acquisition)
Recent activity
Every change to this record is dated, sourced, and independently verified where marked.
- Verified media addedVerifiedJun 11, 2026
Freight100 Autonomous Mobile Robot OEM Base | Zebra
- Verified media addedVerifiedJun 4, 2026
Fetch Freight500 autonomous mobile robot
- Record createdJun 3, 2026
Added to the verified registry
- Deployment verifiedVerifiedJul 11, 2017
Fetch AMR line at Kampen
Sources (4)
- https://www.zebra.com/us/en/about-zebra/newsroom/press-releases/2021/zebra-technologies-to-acquire-fetch-robotics.html
- https://www.sec.gov/Archives/edgar/data/0000877212/000162828025056882/zbra-20251209.htm
- https://www.therobotreport.com/zebra-technologies-winding-down-fetch-based-mobile-robot-group/
- https://www.robotics247.com/article/zebra_technologies_announces_plan_to_dispose_or_exit_robotics_automation_business_unit
Common questions
What is Zebra Technologies?
What does Zebra Technologies make?
Who competes with Zebra Technologies?
Who is the CEO of Zebra Technologies?
Where is Zebra Technologies headquartered?
Where does Zebra Technologies operate robots?
How many robots has Zebra Technologies deployed?
Is Zebra Technologies a top robotics company?
When was Zebra Technologies founded?
Is Zebra Technologies safe?
Methodology: Verified · 4 sources (2 primary) · last reviewed 2026-08-21
Verification posture
Verified
High confidence
Review state
Stable
Last reviewed 2026-08-21
Sources by quality tier
- 2
- secondary-trade-publication
- Trade publication
- 1
- primary-company-ir
- Company IR disclosure
- 1
- primary-sec-filing
- SEC filing
The framework is documented at /methodology. Corrections at /corrections. Reviewer: DEPLOY editorial team.
Methodology surface for Zebra Technologies.Peer companies
- Amazon25 models
- Boston Dynamics5 models
- Locus Robotics5 models
- Robotphoenix5 models
- Savoye5 models
- Reeman4 models
In the press
Recent coverage mentioning Zebra Technologies from third-party publications. Automatically surfaced; not part of the verified registry record.
Zebra Technologies Raises Sales Outlook To 14%-16% As Organic Growth Is Implied At 6%-8%
Zebra Technologies raised its full-year 2026 sales outlook following broad-based demand growth, but acquisitions, dispositions, and favorable currency movements are expected to…
Better Robotics Stock: UiPath or Zebra Technologies - Yahoo Finance
<a…
Peak Technologies names Joachim Heel CEO
Former Zebra Technologies executive has a strong technology background and industry experience.
Zebra Technologies (ZBRA) In Focus Following Russell Addition And Automate Reveal - simplywall.st
<a…
This is Why Zebra Technologies Corporation (ZBRA) is a Cheap Robotics Stock to Buy - Yahoo Finance
<a…
ZBRA Stock Jumps As Zebra Technologies Refocuses On AI - StocksToTrade
<a…
Zebra buys stake in robotic vision firm - DC Velocity
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Zebra Technologies Makes Strategic Investment in Apera AI to Drive Intelligent Automation - Business Wire
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Zebra sells off its Fetch AMR division - DC Velocity
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Skild AI acquires Zebra’s robotics automation business - Evertiq
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Skild AI Acquires Zebra Technologies’ Robotics Automation Business - Pulse 2.0
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Skild AI acquires Zebra Technologies’ robotics automation business - Robotics & Automation News
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Machine-readable surfaces
- Markdown mirror: /companies/zebra-technologies.md
- RSS feed: /companies/zebra-technologies/feed.xml
- JSON-LD: embedded in this page’s head
- REST API: /v1/companies/e7aa68d2-42ed-4bb8-b26f-5dee5d060e98
- Revision history: /companies/zebra-technologies/history
- Data documentation: /data
- Query this programmatically: Deploy MCP
Peer companies
- Amazon25 models
- Boston Dynamics5 models
- Locus Robotics5 models
- Robotphoenix5 models
- Savoye5 models
- Reeman4 models
Video
ZBRA stock analysis is a critical resource for enterprise tech investors today as Zebra Technologies prints massive earnings while facing regulatory supply chai
Heat Index
Serious52/100
A composite of competitive footprint, funding, press velocity, active partnerships, and supply-chain edges. Different from the Intelligence score below (which is per-form-factor productization). Non-robotics companies cap at 25.
Reality vs attention
Zebra Technologies draws attention at the 61st percentile but verifies reality at the 9th percentile among AMRs. Hype Gap +51.5, 7th widest among AMRs.
6-month trend
Analysis
Clean safety record across 1 verified deployment. Deployment footprint remains limited relative to category peers.
Signal flags
Dimension breakdown
Verified signal
Attention (reach, not merit)
DEPLOY Intelligence scores are computed from verified registry data: confirmed deployments, disclosed funding rounds, regulatory filings, active job listings, video viewership, and press coverage. Confidence ratings reflect data availability. Scores update nightly.
DEPLOY Indices — verified vs claimed
Last computed: Sep 2, 2026