The verified answer
As of Sep 2026, DEPLOY verifies AutoStore: 1 model, 7 deployments across 6 regions, $2.8B raised. 9 sources back the record.
CategoryWarehouse & Logistics Robotics
Appears inLogistics robots
Overview
Norwegian warehouse automation company developing cube-based automated storage and retrieval systems (ASRS). Pioneer in robotized warehouse technology with Global distribution across EMEA, North America, APAC.
Verified record
- Verified deployments
- 7 deployments on file
- Active incidents
- None on file
Valuation of record
Company-claimedPriced roundStrategic post-money
Key facts
CEO
HQ
Founded
Revenue
Product
Distribution
Incidents
Data & sources
Press releases
3
Patent documents
5
Web sources
1
9 sources backing this record.View all →
Models (1)
View all models →AutoStore on the deployment map
View the global map7 verified deployments across 6 regions, newest verified Apr 2026. Explore where AutoStore's robots are operating, by place and type.
- scaledAutoStore System at Global (multiple sites) →International · verified Apr 2026
- operationalAutoStore System at Phoenix, Arizona, USA (PUMA DC) →Southwest · verified Nov 2024
- operationalAutoStore System at Barnsley, UK →South Yorkshire · verified Jun 2024
- operationalAutoStore System at Ängelholm →Sweden · verified Mar 2017
- operationalAutoStore System at Ängelholm →Sweden · verified Mar 2017
- operationalAutoStore System at Torrance, California, USA →West Coast · verified Jan 2015
- operationalAutoStore System at Indianapolis, Indiana (AAR Corp) →Midwest · verified Jan 2015
View the full AutoStore deployment record →
Relationships
Explainers
Plain-language answers to the questions people ask about AutoStore, from DEPLOY’s explainer library. Each is written in the language of the question and cross-checked against this registry.
What is AutoStore?
How does AutoStore work?
Current leadership (2)
- Mats Berild ceosince 2020-01-01secondary-verified
- Ingvar Hognaland foundersince 1996-01-01secondary-verified
Founders (1)
- Ingvar Hognalandcofounderno longer at company
Safety record
No incidents on record for AutoStore.
Only active incidents are counted. Retracted incidents are excluded from this summary but remain reachable at their canonical URLs.
Full safety record: incidents, sourcing, and exposure data →
Operator customers (1)
- AutoStore7 deployments
Recent coverage
AutoStore in third-party press
Peers
88 peers across 2 segments. Every AutoStore competitor derived from shared form-factor and application-domain edges.
amr(85)
53 companies in this segment · moderately_concentrated (HHI 2073.1177093090264) · leader Boston Dynamics at 4191%
- 6 River Systemsdirect competitor(inferred)strong
- Addverbdirect competitor(inferred)strong
- Aethondirect competitor(inferred)strong
- Aiperdirect competitor(inferred)strong
- Balyodirect competitor(inferred)strong
- Berkshire Greydirect competitor(inferred)strong
warehouse amr(3)
- Exotecdirect competitor(reported)strong
- Brightpickdirect competitor(reported)moderate
- Symboticadjacent competitor(reported)moderate
Financial state
- Total funding
- $2.8B
- Reporting basis
- private_reported
- Lifecycle stage
- mature
- Counterparty risk class
- low
Each numeric field carries its own basis marker. Aggregators report a number; this surface preserves the source class so verification depth travels with the value.
Funding rounds (1)
- Strategic2021-04-05
$2.8B(reported) · $7.7B post
Investors: SoftBank (lead)
Patent estate (5)
- US10093525B2usptograntedgranted 2018-09-04assignee
- US10730696B2usptograntedgranted 2020-01-07assignee
- US7693757B2usptograntedgranted 2010-04-06assignee
- US11697422B2usptograntedgranted 2023-07-04assignee
- US12286295B2usptograntedgranted 2025-03-25assignee
Timeline
Every recorded move in AutoStore’s history, most recent first: funding rounds, partnerships, acquisitions, supply-chain starts, key hires, and press.
New supplierNew supplier: Siemens
2026-08-23Supply: Siemens PLC for AutoStore from Siemens
New supplierNew supplier: SICK AG
2026-08-23Supply: SICK sensors for AutoStore from SICK AG
Funding roundStrategic funding round
2021-04-05Strategic raising $2800000000
Key hireMats Berild joins as ceo
2020-01-01Mats Berild appointed ceo (current)
Key hireIngvar Hognaland joins as founder
1996-01-01Ingvar Hognaland appointed founder (current)
Recent activity
Every change to this record is dated, sourced, and independently verified where marked.
- Deployment recordedJul 22, 2026
AutoStore System at Memphis, Tennessee, USA
- Deployment recordedJul 22, 2026
AutoStore System at Dortmund, Germany
- Deployment recordedJul 22, 2026
AutoStore System at Gütersloh, Germany
- Verified media addedVerifiedJun 8, 2026
AutoStore | Introduction: Stop Airhousing, Start Warehousing
- Verified media addedVerifiedJun 4, 2026
AutoStore cube-storage system
Sources (4)
- https://www.autostoresystem.com/system
- https://www.autostoresystem.com/investors-press-releases/autostore-annual-report-2025
- https://www.euronext.com/en/about/media/euronext-press-releases/autostore-lists-oslo-bors
- https://www.autostoresystem.com/news/autostore-enters-new-growth-phase-in-emea-after-1-100-installs
Common questions
What is AutoStore?
What does AutoStore make?
Who competes with AutoStore?
Who is the CEO of AutoStore?
Where is AutoStore headquartered?
How much funding has AutoStore raised?
Where does AutoStore operate robots?
How many robots has AutoStore deployed?
Is AutoStore a top robotics company?
When was AutoStore founded?
Is AutoStore safe?
Methodology: Verified · 4 sources (3 primary) · last reviewed 2026-08-21
Verification posture
Verified
High confidence
Review state
Stable
Last reviewed 2026-08-21
Sources by quality tier
- 3
- primary-company-ir
- Company IR disclosure
- 1
- unclassified
- Unclassified source
The framework is documented at /methodology. Corrections at /corrections. Reviewer: DEPLOY editorial team.
Methodology surface for AutoStore.Peer companies
- Amazon25 models
- Boston Dynamics5 models
- Locus Robotics5 models
- Robotphoenix5 models
- Savoye5 models
- Reeman4 models
In the press
Recent coverage mentioning AutoStore from third-party publications. Automatically surfaced; not part of the verified registry record.
Kardex launches PortScale for AutoStore in Australia
Warehouses in Australia and New Zealand can now verify picks in real time as Kardex adds weight-based checking to AutoStore ports.
Scalable Fulfillment: How Scentsy Transformed Operations with Dematic
Scentsy is a global leader in fragrance products. As order volumes increased, SKUs expanded, and warehouse space became limited, manual operations could no longer keep pace.…
AutoStore signs global supply agreement with Amazon
AutoStore has signed a strategic supply agreement with Amazon, establishing a framework through which the e-commerce giant can procure AutoStore automation systems globally. The…
Amazon plans to deploy AutoStore robotics solutions for fulfillment
Agreement lays out procurement terms, but without specific purchasing commitments for the automated storage and retrieval solutions.
SoftBank invests $2.8 billion in Norwegian robotics firm AutoStore
SoftBank acquired 40% of Norwegian warehouse automation firm AutoStore for $2.8B, valuing the AS/RS manufacturer that combines automation, software, and AI for intelligent…
Machine-readable surfaces
- Markdown mirror: /companies/autostore.md
- RSS feed: /companies/autostore/feed.xml
- JSON-LD: embedded in this page’s head
- REST API: /v1/companies/f3b2807e-89c3-4e40-938f-86af1bcabefa
- Revision history: /companies/autostore/history
- Data documentation: /data
- Query this programmatically: Deploy MCP
Peer companies
- Amazon25 models
- Boston Dynamics5 models
- Locus Robotics5 models
- Robotphoenix5 models
- Savoye5 models
- Reeman4 models
Video
AutoStore is a high-performance, high-speed warehouse robot system delivering goods-to-person from an ultra-dense storage grid. This order fulfillment system, or Automated Storage and Retrieval System (AS/RS) is used by
AutoStore increases your warehouse's capacity by packing products closer together and being able to run around the clock. Is this the future of retail? Expand
What happens when you ask warehouse leaders the questions nobody wants to ask? At AutoStore Arena US, we took a different approach. Instead of polished prese
Heat Index
Category contender75/100
A composite of competitive footprint, funding, press velocity, active partnerships, and supply-chain edges. Different from the Intelligence score below (which is per-form-factor productization). Non-robotics companies cap at 25.
Reality vs attention
AutoStore draws attention at the 93rd percentile but verifies reality at the 91st percentile among AMRs. Hype Gap +1.9, 29th widest among AMRs.
6-month trend
Analysis
Clean safety record across 12 verified deployments. Strong deployment footprint with 12 operational sites across 11 countries. Thin IP estate relative to category peers.
Signal flags
Dimension breakdown
Verified signal
Attention (reach, not merit)
DEPLOY Intelligence scores are computed from verified registry data: confirmed deployments, disclosed funding rounds, regulatory filings, active job listings, video viewership, and press coverage. Confidence ratings reflect data availability. Scores update nightly.
DEPLOY Indices — verified vs claimed
Last computed: Sep 2, 2026