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Deployment

Ocado Smart Platform at Ocado Erith Customer Fulfilment Centre

Ocado Group (London; LSE: OCDO) licenses the Ocado Smart Platform (OSP), a grid-based grocery-fulfillment automation system in which fleets of bots operate across a fixed three-dimensional storage grid (the 'Hive'), directed by a central AI 'air-traffic control' system many times per second. It is recorded at commercial maturity, with 13 named OSP partners (including Kroger, Morrisons, Sobeys, Coles, and Aeon) and 72 million orders shipped in FY2025 (the 52 weeks to 30 November 2025, up 26%) across 122 modules.

Its US deployment is in active flux: Kroger has scaled back, closing several customer-fulfillment centers in January 2026 and cancelling a Charlotte site, and paying Ocado $350 million in compensation. For the registry it is filed under form_factor=amr within the warehouse-automation cohort, with an explicit note that it is grid-based AS/RS rather than a free-roaming AMR.

Ocado Smart Platform by Ocado Group · Catalog entry · 6 sources · not yet field-verified · Warehouse & Logistics Robotics

Track Ocado Smart Platform at Ocado Erith Customer Fulfilment Centre

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Ocado's Erith customer fulfilment centre in south-east London runs on the Ocado Smart Platform, with grid robots that move over a steel and aluminium storage grid. Ocado's history page records the first bot going live at Erith in 2017 and Morrisons orders dispatched from Erith in 2018.

Reuters reported in October 2021 that more than 2,000 robots operate on a grid covering about six football pitches, in a building that cost $310 million. A collision of three bots caused a fire on 16 July 2021 affecting less than 1% of the grid.

Key facts

Country
United Kingdom
Sector
Grocery e-commerce fulfilment
Operator
Ocado (also dispatching Morrisons orders from 2018)
Scale
More than 2,000 robots (reported by Reuters, October 2021)
Throughput
About 150,000 orders per week (reported by The Grocer, July 2021)

Safety record

No incidents on record for Ocado Smart Platform at Ocado Erith Customer Fulfilment Centre.

Only active incidents are counted. Retracted incidents are excluded from this summary but remain reachable at their canonical URLs.

Trust tier
Catalog entry · 6 sources · not yet field-verifiedhow tiers work →
Last updated
2026-10-31
Model
Ocado Smart Platform
Company
Ocado Group
Location
United Kingdom/Erith (London)/Ocado Erith Customer Fulfilment Centre
Status
operational
Site environment
indoor
First seen
2017-01-01
ID
04b4471b-b24d-4dde-9f28-cc891f095d66

Timeline

  1. Jan 2017
    First recorded
    Ocado Smart Platform first documented operating at Ocado Erith Customer Fulfilment Centre.
  2. Oct 2026
    Current status: operational, reviewed
    Latest recorded state. New status transitions append here as the deployment-status recorder produces them.

On the deployment map

Operates worldwide

Ocado Smart Platform is deployed globally rather than at a single verified site, so there is no map pin.

Free to use on your site, with a link back to DEPLOY.

Ocado Smart Platform operates in Ocado Erith Customer Fulfilment Centre. Explore the full verified map:

Sources (6)

  1. Our history · https://www.ocadogroup.com/about-us/our-history
  2. Welcome to the automated warehouse of the future · https://iifiir.org/en/news/welcome-to-the-automated-warehouse-of-the-future · 2018-11-22
  3. Retail robots: Ocado (Reuters) · https://www.euronews.com/2021/10/25/retail-robots-ocado · 2021-10-25
  4. Ocado robot collision causes fire at Erith CFC · https://www.thegrocer.co.uk/ocado/ocado-robot-collision-causes-fire-at-erith-cfc/658089.article · 2021-07-19
  5. Ocado robot crash sparks fire at Erith warehouse · https://www.theregister.com/2021/07/19/ocado_robot_crash/ · 2021-07-19
  6. Three AMRs collide resulting in fire at Ocado Erith warehouse · https://www.logisticsmanager.com/three-amrs-collide-resulting-in-fire-at-ocado-erith-warehouse · 2021-07-19
Methodology: Verified · 6 sources (1 primary) · last reviewed 2026-10-31

Verification posture

Verified

High confidence

Review state

Stable

Last reviewed 2026-10-31

Maturity + lifecycle

Maturity stage: commercial

Lifecycle: active

Architectural position

Cohort: amr

Sources by quality tier

5
unclassified
Unclassified source
1
primary-company-ir
Company IR disclosure

The framework is documented at /methodology. Corrections at /corrections. Reviewer: DEPLOY editorial team.

Methodology surface for Ocado Smart Platform at Ocado Erith Customer Fulfilment Centre.

Common questions

What is the Ocado Smart Platform deployment at Ocado Erith Customer Fulfilment Centre?
Ocado Smart Platform, built by Ocado Group, is recorded as a deployment at Ocado Erith Customer Fulfilment Centre on the DEPLOY registry. Ocado Group operates the deployment directly.
Who operates Ocado Smart Platform at Ocado Erith Customer Fulfilment Centre?
Ocado Group, the manufacturer of Ocado Smart Platform, operates this deployment directly. This is a maker-deploys-its-own-product arrangement rather than a customer pilot.
When did the Ocado Smart Platform deployment at Ocado Erith Customer Fulfilment Centre go live?
The deployment is recorded as starting January 1, 2017 on the DEPLOY registry. Earlier activity may exist but is not yet sourced.
Have there been incidents at the Ocado Smart Platform deployment at Ocado Erith Customer Fulfilment Centre?
No active incidents affecting this deployment are recorded on the DEPLOY registry. Absence of recorded incidents is not a guarantee no incident occurred; DEPLOY records only sourced incidents and suppresses retracted ones.

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