Chart · as of July 2026
The Hype Gap Quadrant
Verified reality against media attention, as form-factor percentiles. A dot above the parity line draws more attention than its verified footprint supports. The verified axis is the part no one else can compute.
As of July 2026, among 27 verified AMRs, the widest Hype Gap belongs to Amazon Robotics fleet: attention at the 98th percentile against reality at the 30th, a gap of +68.5.
The clearest reality-and-attention balance is Stan (94th reality, 87th attention).
Ocado Smart Platform operates more than it is covered (gap -81.4).
The data
| # | model | Reality | Attention | Hype Gap | Quadrant |
|---|---|---|---|---|---|
| 1 | Amazon Robotics fleet | 30th | 98th | +68.5 | Famous, unproven |
| 2 | Autopicker | 30th | 91st | +61.1 | Famous, unproven |
| 3 | Symbot | 30th | 83rd | +53.7 | Famous, unproven |
| 4 | Symbotic System | 30th | 80th | +50 | Famous, unproven |
| 5 | TUG | 30th | 65th | +35.2 | Famous, unproven |
| 6 | Nimble Fulfillment Robot | 30th | 54th | +24.1 | Famous, unproven |
| 7 | Ranger MoveSmart | 30th | 50th | +20.4 | Famous, unproven |
| 8 | Fetch AMR | 30th | 43rd | +13 | Emerging |
| 9 | Palion AMR | 30th | 39th | +9.3 | Emerging |
| 10 | Berkshire Grey System | 30th | 35th | +5.6 | Emerging |
| 11 | Stretch | 91st | 94th | +3.7 | The real deal |
| 12 | Geek+ AMR | 69th | 72nd | +3.7 | The real deal |
| 13 | Geek+ S Series | 30th | 30th | +0 | Emerging |
| 14 | MiR AMR | 69th | 69th | +0 | The real deal |
| 15 | Stan | 94th | 87th | -7.4 | The real deal |
| 16 | AutoStore System | 69th | 61st | -7.4 | The real deal |
| 17 | OTTO AMR | 30th | 20th | -9.2 | Emerging |
| 18 | Skypod | 69th | 57th | -11.1 | The real deal |
| 19 | Fetch AMR line | 30th | 17th | -12.9 | Emerging |
| 20 | HAI ACR | 30th | 9th | -20.3 | Quietly real |
| 21 | HAIPICK | 30th | 9th | -20.3 | Quietly real |
| 22 | OMRON LD-250 | 30th | 9th | -20.3 | Quietly real |
| 23 | Dexterity DXR | 69th | 46th | -22.2 | Quietly real |
| 24 | LocusBot | 98th | 76th | -22.2 | Quietly real |
| 25 | Geek+ P-Series | 83rd | 30th | -53.7 | Quietly real |
| 26 | Chuck | 83rd | 24th | -59.2 | Quietly real |
| 27 | Ocado Smart Platform | 83rd | 2nd | -81.4 | Quietly real |
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