Funding
$100.0M
Models
1
Overview
VITURE is a San Francisco-based XR glasses company developing consumer-grade AR/XR display glasses for gaming, streaming, and productivity. The company's product lineup includes the Luma series and Beast XR glasses, and it has partnered with NVIDIA on Helix, the first AI safety eyewear built on NVIDIA's XR AI platform. VITURE products are sold in 200+ Best Buy stores nationwide and the company reported 94.9% year-over-year growth in 2025 per IDC data.
Verified record
- Verified deployments
- None on file
- Active incidents
- None on file
DEPLOY Intelligence
Market intelligence for physical AI
Analyst-grade signals, competitive tracking, and investment context across the global physical AI landscape. Launching 2026.
Key facts
CEO
Founders
Total funding
Series B
Series B-2
Key product
NVIDIA partnership
Retail presence
2025 growth
Data & sources
Press releases
1
Web sources
2
3 sources backing this record.View all →
Models (1)
View all models →VITURE on the deployment map
Where VITURE's robots are verified operating. Explore the deployment map by place and type.
Relationships
Current leadership (1)
- David Jiang Founder & CEO
Founders (1)
- David Jiangno longer at company
Safety record
No incidents on record for VITURE.
Only active incidents are counted. Retracted incidents are excluded from this summary but remain reachable at their canonical URLs.
Full safety record: incidents, sourcing, and exposure data →
Recent coverage
VITURE in third-party press
Peer companies
- Xiaomi3 models
- Baidu2 models
- Brilliant Labs2 models
- Even Realities2 models
- Hark2 models
- Open Bionics2 models
Financial state
- Reporting basis
- private_reported
- Lifecycle stage
- early
- Counterparty risk class
- moderate
Each numeric field carries its own basis marker. Aggregators report a number; this surface preserves the source class so verification depth travels with the value.
Funding rounds (2)
- Series B2026-02-26
$100M(reported)
Investors: Legend Capital, Bertelsmann Investments
- Series B-22026-02-26
$100M(reported)
Investors: Legend Capital (lead)
Recent activity
Every change to this record is dated, sourced, and independently verified where marked.
- Record createdJun 17, 2026
Added to the verified registry
Sources (3)
- https://www.viture.com/privacy-policy
- VITURE Official Website · https://www.viture.com/
- XR Glasses Maker VITURE Secures $100M Investment · https://roadtovr.com/viture-secures-100m-series-b-xr-wearables/
Common questions
- What is VITURE?
- VITURE is a San Francisco-based XR glasses company developing consumer-grade AR/XR display glasses for gaming, streaming, and productivity. The company's product lineup includes the Luma series and Beast XR glasses, and it has partnered with NVIDIA on Helix, the first AI safety eyewear built on NVIDIA's XR AI platform. VITURE products are sold in 200+ Best Buy stores nationwide and the company reported 94.9% year-over-year growth in 2025 per IDC data.
- What does VITURE make?
- VITURE has 1 robot model on the DEPLOY registry: Viture Luma Pro (VITURE builds physical robots).
- Who competes with VITURE?
- On the DEPLOY registry, peer companies to VITURE building in the same form factors include Xiaomi, Baidu, Brilliant Labs, Even Realities.
- Who is the CEO of VITURE?
- David Jiang is the ceo of VITURE, per the DEPLOY registry.
- Where is VITURE headquartered?
- VITURE is headquartered in San Francisco, California, USA.
- How much funding has VITURE raised?
- VITURE has raised approximately $100M in disclosed funding on record in the DEPLOY registry.
- Where does VITURE operate robots?
- VITURE is a robot manufacturer and does not directly operate deployments on the DEPLOY registry. Its products are deployed by customer operators; see the company page for the verified deployment record.
- Is VITURE a top robotics company?
- On DEPLOY's intelligence score, which blends verified deployments, funding, hiring, media, safety, and IP signals, VITURE ranks in roughly the top under 1% of companies tracked by the registry.
- When was VITURE founded?
- VITURE was founded in 2021.
- Is VITURE safe?
- VITURE has no incidents on record in the DEPLOY registry. This does not constitute a safety guarantee; it reflects the incidents DEPLOY has tracked and verified to date.
Methodology: Verified · 3 sources (1 primary) · last reviewed 2026-07-13
Verification posture
Verified
High confidence
Review state
Stable
Last reviewed 2026-07-13
Sources by quality tier
- 2
- unclassified
- Unclassified source
- 1
- primary-company-ir
- Company IR disclosure
The framework is documented at /methodology. Corrections at /corrections. Reviewer: DEPLOY editorial team.
Methodology surface for VITURE.Peer companies
- Xiaomi3 models
- Baidu2 models
- Brilliant Labs2 models
- Even Realities2 models
- Hark2 models
- Open Bionics2 models
In the press
Recent coverage mentioning VITURE from third-party publications. Automatically surfaced; not part of the verified registry record.
VITURE Unveils Helix, the First AI Safety Glasses Built on NVIDIA XR AI
VITURE introduced Helix, the first AI safety eyewear built on NVIDIA XR AI platform, at Augmented World Expo (AWE) 2026.
Viture Closes Second $100 Million Round As Display Glasses Category Finds Its Footing
VITURE raised $100M in Series B led by Legend Capital, bringing total funding to over $200M for its XR display glasses product line.
VITURE Starts 2026 Strong with Another $100M Raise, Surpassing $200M in Six Months
VITURE closed a second $100M financing round led by Legend Capital, bringing total capital raised to over $200M within six months.
XR Glasses Maker VITURE Secures $100M Investment as Wearable Segment Heats Up
VITURE secured $100M in Series B financing for global expansion of its consumer XR glasses, bringing total funding to $121.5M.
2024 In Review: VITURE Greatest Year Yet
VITURE year-end review noting Best XR/AR awards from CNET and Forbes, launch of VITURE One Lite XR Glasses, and expansion of product lineup.
Machine-readable surfaces
- Markdown mirror: /companies/viture.md
- RSS feed: /companies/viture/feed.xml
- JSON-LD: embedded in this page’s head
- REST API: /v1/companies/ae34024c-d655-4e87-af23-7f0426b1ee67
- Revision history: /companies/viture/history
- Data documentation: /data
- Query this programmatically: Deploy MCP
Peer companies
- Xiaomi3 models
- Baidu2 models
- Brilliant Labs2 models
- Even Realities2 models
- Hark2 models
- Open Bionics2 models
Video
Introducing VITURE Helix — in collaboration with NVIDIA. The first AI safety glasses built on NVIDIA XR AI solution.
Reality vs attention
VITURE draws attention at the 30th percentile but verifies reality at the insufficient-data level among wearable robots.
6-month trend
Analysis
Well-capitalized with $200M raised and recent funding activity. Limited public visibility and press coverage relative to peers.
Dimension breakdown
Verified signal
Attention (reach, not merit)
DEPLOY Intelligence scores are computed from verified registry data: confirmed deployments, disclosed funding rounds, regulatory filings, active job listings, video viewership, and press coverage. Confidence ratings reflect data availability. Scores update nightly.
DEPLOY Indices — verified vs claimed
Last computed: Jul 19, 2026