Chart · as of July 2026
The Hype Gap Quadrant
Verified reality against media attention, as form-factor percentiles. A dot above the parity line draws more attention than its verified footprint supports. The verified axis is the part no one else can compute.
As of July 2026, among 36 verified AMRs, the widest Hype Gap belongs to Autopicker: attention at the 93rd percentile against reality at the 21st, a gap of +72.3.
The clearest reality-and-attention balance is TUG (94th reality, 85th attention).
CISBOT operates more than it is covered (gap -66.7).
The data
| # | model | Reality | Attention | Hype Gap | Quadrant |
|---|---|---|---|---|---|
| 1 | Autopicker | 21st | 93rd | +72.3 | Famous, unproven |
| 2 | Symbot | 21st | 88th | +66.7 | Famous, unproven |
| 3 | Palion AMR | 21st | 65th | +44.5 | Famous, unproven |
| 4 | Amazon Robotics fleet | 57th | 99th | +41.7 | Famous, still proving it |
| 5 | Nimble Fulfillment Robot | 21st | 60th | +38.9 | Famous, unproven |
| 6 | Ranger MoveSmart | 21st | 57th | +36.1 | Famous, unproven |
| 7 | Geek+ AMR | 50th | 76th | +26.4 | Famous, unproven |
| 8 | Symbotic System | 60th | 82nd | +22.2 | Famous, still proving it |
| 9 | OTTO 1500 | 21st | 40th | +19.5 | Emerging |
| 10 | EBot 350 | 21st | 36th | +15.3 | Emerging |
| 11 | OTTO AMR | 21st | 36th | +15.3 | Emerging |
| 12 | Stretch | 82nd | 96th | +13.9 | The real deal |
| 13 | Chuck | 68th | 79th | +11.1 | The real deal |
| 14 | Stan | 79th | 90th | +11.1 | The real deal |
| 15 | Fetch AMR line | 21st | 32nd | +11.1 | Emerging |
| 16 | LGV | 21st | 26th | +5.6 | Emerging |
| 17 | Dexterity DXR | 50th | 51st | +1.4 | Emerging |
| 18 | OMRON LD-250 | 21st | 22nd | +1.4 | Emerging |
| 19 | HAI ACR | 21st | 15th | -5.5 | Emerging |
| 20 | HAIPICK | 21st | 15th | -5.5 | Emerging |
| 21 | LMR | 21st | 15th | -5.5 | Emerging |
| 22 | TUG | 94th | 85th | -9.7 | The real deal |
| 23 | Fetch AMR | 68th | 54th | -13.9 | The real deal |
| 24 | MAX-N | 21st | 6th | -15.2 | Emerging |
| 25 | MiR AMR | 89th | 74th | -15.3 | The real deal |
| 26 | AutoStore System | 85th | 68th | -16.6 | The real deal |
| 27 | Berkshire Grey System | 68th | 49th | -19.5 | The real deal |
| 28 | JBT Automated Guided Vehicles | 50th | 29th | -20.8 | Quietly real |
| 29 | Geek+ P-Series | 68th | 44th | -23.7 | Quietly real |
| 30 | LocusBot | 99th | 71st | -27.8 | Quietly real |
| 31 | Skypod | 94th | 63rd | -31.9 | Quietly real |
| 32 | Geek+ S Series | 76th | 44th | -32 | Quietly real |
| 33 | justInduct | 43rd | 6th | -37.5 | Quietly real |
| 34 | Origin One | 50th | 6th | -44.4 | Quietly real |
| 35 | Ocado Smart Platform | 68th | 6th | -62.5 | Quietly real |
| 36 | CISBOT | 89th | 22nd | -66.7 | Quietly real |
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