Overview
North American online grocery platform operating as a deployer of physical AI systems in retail and fulfillment. Instacart acquired Caper AI in 2021 for $350M to deploy AI-powered smart shopping carts with computer vision and weight sensors at major grocery retailers including Kroger, Wakefern, Schnucks, and Sobeys. The company also partnered with Fabric to build robotic micro-fulfillment centers (MFCs) for automated grocery order picking. Instacart went public as Maplebear Inc. (NASDAQ: CART) in September 2023 at $30/share, raising $660M. The company reported $3.74B revenue in 2025 and acquired Caper AI co-founder Lindon Gao's smart cart technology to unify in-store and online commerce.
Verified record
- Verified deployments
- None on file
- Active incidents
- 1 incident on file
Key facts
CEO
Previous CEO
Founder
Revenue
Q1 2026 Revenue
Employees
Retail partners
Acquisition
Financial stage
Data & sources
Web sources
1
1 source backing this record.View all →
Instacart on the deployment map
Where Instacart's robots are verified operating. Explore the deployment map by place and type.
Relationships
Current leadership (2)
- Chris Rogers CEO & Chief Executive OfficerSEC-verified
- Apoorva Mehta Founder & Executive ChairmanSEC-verified
Founders (1)
- Apoorva Mehtasole
Former / Previously (1)
- Fidji Simo Former CEOSEC-verified
Safety record
Only active incidents are counted. Retracted incidents are excluded from this summary but remain reachable at their canonical URLs.
Full safety record: incidents, sourcing, and exposure data →
Incidents affecting Instacart (1)
- FTC orders Instacart to pay $60M in consumer refunds for deceptive advertising and subscription practices2025-12-18 · Regulatory action
Includes incidents linked directly to this company, to its models, or to deployments of its models or under its operation. Retracted incidents are excluded from this view but remain reachable at their canonical URLs.
Recent coverage
Instacart in third-party press
Financial state
- Reporting basis
- aggregator_estimate
- Lifecycle stage
- mature
- Counterparty risk class
- low
Each numeric field carries its own basis marker. Aggregators report a number; this surface preserves the source class so verification depth travels with the value.
Partnerships (2)
- Instacart x Fabric with Fabricdeploymentannouncedreported, not operationally verified
- Instacart acquires Caper AI with Caper AIinvestmentconcluded
Acquisitions (1)
- acquired Caper AIfull acquisition
Recent activity
Every change to this record is dated, sourced, and independently verified where marked.
- Review status verifiedVerifiedJun 27, 2026
unreviewed -> reviewed
- Record createdJun 25, 2026
Added to the verified registry
- Incident recordedDec 18, 2025
FTC orders Instacart to pay $60M in consumer refunds for deceptive advertising and...
Sources (1)
Common questions
- What is Instacart?
- North American online grocery platform operating as a deployer of physical AI systems in retail and fulfillment. Instacart acquired Caper AI in 2021 for $350M to deploy AI-powered smart shopping carts with computer vision and weight sensors at major grocery retailers including Kroger, Wakefern, Schnucks, and Sobeys. The company also partnered with Fabric to build robotic micro-fulfillment centers (MFCs) for automated grocery order picking. Instacart went public as Maplebear Inc. (NASDAQ: CART) in September 2023 at $30/share, raising $660M. The company reported $3.74B revenue in 2025 and acquired Caper AI co-founder Lindon Gao's smart cart technology to unify in-store and online commerce.
- What does Instacart make?
- Instacart has 1 robot model on the DEPLOY registry: Caper Cart (Instacart builds robot foundation models or autonomy software).
- Is Instacart publicly traded?
- Yes. Instacart is publicly traded on public markets, per the DEPLOY registry.
- Who is the CEO of Instacart?
- Chris Rogers is the ceo of Instacart, per the DEPLOY registry.
- How can I invest in Instacart?
- Instacart is publicly traded (public markets), so its shares can be bought through any broker.
- Where is Instacart headquartered?
- Instacart is headquartered in San Francisco, CA, USA.
- Who owns Instacart?
- Instacart is publicly held by its shareholders.
- Where does Instacart operate robots?
- Instacart is a robot manufacturer and does not directly operate deployments on the DEPLOY registry. Its products are deployed by customer operators; see the company page for the verified deployment record.
- Is Instacart a top robotics company?
- On DEPLOY's intelligence score, which blends verified deployments, funding, hiring, media, safety, and IP signals, Instacart ranks in roughly the top 18% of companies tracked by the registry.
- When was Instacart founded?
- Instacart was founded in 2012.
- Are there any incidents involving Instacart?
- 1 active incident involving Instacart is on the DEPLOY registry. Each is a sourced, append-only record; retracted incidents are suppressed from this view.
- Is Instacart safe?
- Instacart has 1 active incident on record in the DEPLOY registry. 1 incident on record (1 moderate). Most recent: Dec 2025. Retracted incidents are excluded from this count.
Methodology: Verified · 1 source (no primary) · last reviewed 2026-07-22
Verification posture
Verified
Low confidence
Review state
Stable
Last reviewed 2026-07-22
Sources by quality tier
- 1
- unclassified
- Unclassified source
The framework is documented at /methodology. Corrections at /corrections. Reviewer: DEPLOY editorial team.
Methodology surface for Instacart.In the press
Recent coverage mentioning Instacart from third-party publications. Automatically surfaced; not part of the verified registry record.
Instacart Promo Code: $15 Off | July 2026
Find the best Instacart promo code for massive savings in July 2026.
Instacart Announces First Quarter 2026 Financial Results
Instacart reported Q1 2026 revenue of $1.019 billion (up 14% YoY) and net income of $144 million under CEO Chris Rogers.
Instacart to Pay $60 Million in Consumer Refunds to Settle FTC Lawsuit Over Allegations it Engaged in Deceptive Tactics
FTC settlement requires Instacart to pay $60M in consumer refunds for deceptive 'free delivery' advertising, hidden service fees, and unlawful Instacart+ subscription enrollment…
Instacart Acquires Caper AI, a Leader in Smart Cart and Smart Checkout Technology
Instacart acquired Caper AI for $350M in cash and stock, adding AI-powered smart shopping carts and automated checkout counters to its retailer enablement platform. Caper carts…
Instacart buys smart cart maker Caper AI for $350M
Instacart acquired smart cart company Caper AI for $350 million in cash and stock. Caper's AI-powered carts use cameras and weight sensors to recognize items without scanning,…
Instacart to Build Robotic Fulfillment Centers
Instacart signed a multi-year deal with Fabric to build robotic micro-fulfillment centers across the US and Canada, pairing Fabric's robotics with Instacart technology and…
Machine-readable surfaces
- Markdown mirror: /companies/instacart.md
- RSS feed: /companies/instacart/feed.xml
- JSON-LD: embedded in this page’s head
- REST API: /v1/companies/159cc655-5870-4ed5-a6a5-921eecd03895
- Revision history: /companies/instacart/history
- Data documentation: /data
- Query this programmatically: Deploy MCP
Video
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Instacart is exploring #robotic #warehousingsolutions and it's such big news that it also prompted the Alvarez & Marsal Consumer & Retail Group's "Put Us On The
Reality vs attention
Instacart draws attention at the 78th percentile but verifies reality at the insufficient-data level among service robots.
6-month trend
Analysis
Safety profile within acceptable range for category. Limited public funding data for capital position assessment.
Signal flags
Dimension breakdown
Verified signal
Attention (reach, not merit)
DEPLOY Intelligence scores are computed from verified registry data: confirmed deployments, disclosed funding rounds, regulatory filings, active job listings, video viewership, and press coverage. Confidence ratings reflect data availability. Scores update nightly.
DEPLOY Indices — verified vs claimed
Last computed: Jul 23, 2026