Deployment
r1 at Global Consumer
The Rabbit r1 is a $199 pocket AI companion device (a bright orange handheld designed by Teenage Engineering), unveiled at CES in January 2024 by Rabbit Inc (founder Jesse Lyu, Santa Monica). It was marketed around a 'Large Action Model' (LAM) that would operate apps on the user's behalf; an independent, reproducible investigation showed the device is largely a single Android 13 launcher app, and reviews judged it broadly non-functional at launch. Rabbit self-reported over 100,000 units sold, while The Verge reported only about 5,000 of roughly 100,000 buyers were active at a given time. The company has continued shipping software (teach mode, rabbitOS 2, rabbitOS 2.1 into April 2026), so it remains active, but the marketed capability has not been verifiably realized; the registry records it at pilot maturity (capability-grade) with the commercial-scale distribution captured in keyFacts. Reports of unpaid staff in late 2025/2026 are third-party and company-disputed.
r1 by Rabbit Inc · Catalog entry · 1 source · not yet field-verified
Machine-readable surfaces
- Markdown mirror: /deployments/rabbit-r1-global-consumer.md
- JSON-LD: embedded in this page’s head
- REST API: /v1/robots/9bb83b1f-9b8d-41d7-babe-9d459c4c7bc3
- Data documentation: /data
- Query this programmatically: Deploy MCP
Global consumer market aggregate deployment. r1 operations.
- Trust tier
- Catalog entry · 1 source · not yet field-verified
- Last updated
- 2026-06-08
- Model
- r1
- Company
- Rabbit Inc
- Location
- Global Consumer
- Status
- operational
- ID
9bb83b1f-9b8d-41d7-babe-9d459c4c7bc3
Sources (1)
Methodology: Verified · 1 source (no primary) · last reviewed 2026-06-08
Verification posture
Verified
Low confidence
Review state
Stable
Last reviewed 2026-06-08
Maturity + lifecycle
Maturity stage: pilot
Lifecycle: active
Architectural position
Cohort: wearable
Sources by quality tier
- 1
- unclassified
- Unclassified source
The framework is documented at /methodology. Corrections at /corrections. Reviewer: DEPLOY editorial team.
Methodology surface for r1 at Global Consumer.Common questions
- What is the r1 deployment at Global Consumer?
- r1, built by Rabbit Inc, is recorded as a deployment at Global Consumer on the DEPLOY registry. Rabbit Inc operates the deployment directly.
- Who operates r1 at Global Consumer?
- Rabbit Inc, the manufacturer of r1, operates this deployment directly. This is a maker-deploys-its-own-product arrangement rather than a customer pilot.
- Have there been incidents at the r1 deployment at Global Consumer?
- No active incidents affecting this deployment are recorded on the DEPLOY registry. Absence of recorded incidents is not a guarantee no incident occurred; DEPLOY records only sourced incidents and suppresses retracted ones.
Deploy Watch
Track this deployment.
We notify you when status changes against primary-source evidence, contract events surface, or a related incident is filed.